Sinclair Oil Announces Partnership With NHL’s New Utah Hockey Club Franchise
HF Sinclair (NYSE: DINO) brand Sinclair Oil has announced a three-year partnership agreement with Utah Hockey Club, becoming an official partner from 2025 through 2027. The partnership will feature promotional activities at the Delta Center, including a 'lucky row' promotion offering DINO® merchandise and up to $25 off in fuel via the DINOPAY® app to randomly selected attendees.
The collaboration includes plans for co-branded station giveaways and annual promotional events with the team. The partnership represents Sinclair's commitment to Salt Lake City, where the brand has been historically based.
HF Sinclair (NYSE: DINO) e il marchio Sinclair Oil hanno annunciato un accordo di partnership triennale con l'Utah Hockey Club, diventando partner ufficiali dal 2025 al 2027. La partnership includerà attività promozionali al Delta Center, tra cui una promozione 'fila fortunata' che offrirà merchandise DINO® e sconti fino a $25 su carburante tramite l'app DINOPAY® a partecipanti selezionati a caso.
La collaborazione prevede piani per omaggi co-brandizzati presso le stazioni e eventi promozionali annuali con la squadra. La partnership rappresenta l'impegno di Sinclair verso Salt Lake City, dove il marchio ha storicamente avuto sede.
HF Sinclair (NYSE: DINO) y la marca Sinclair Oil han anunciado un acuerdo de asociación de tres años con el Utah Hockey Club, convirtiéndose en socio oficial desde 2025 hasta 2027. La asociación incluirá actividades promocionales en el Delta Center, incluyendo una promoción de 'fila afortunada' que ofrecerá mercancía DINO® y hasta $25 de descuento en combustible a través de la aplicación DINOPAY® a asistentes seleccionados al azar.
La colaboración incluye planes para sorteos en estaciones de servicio con la marca compartida y eventos promocionales anuales con el equipo. La asociación representa el compromiso de Sinclair con Salt Lake City, donde la marca ha tenido históricamente su sede.
HF Sinclair (NYSE: DINO) 브랜드인 Sinclair Oil이 유타 하키 클럽과 3년 파트너십 계약을 체결하고 2025년부터 2027년까지 공식 파트너가 되었다고 발표했습니다. 이 파트너십은 델타 센터에서의 프로모션 활동을 포함하며, '행운의 줄' 프로모션을 통해 무작위로 선정된 참석자에게 DINO® 상품과 DINOPAY® 앱을 통해 연료에 대해 최대 $25의 할인을 제공합니다.
협력에는 공동 브랜드 스테이션 경품 및 팀과의 연례 프로모션 이벤트 계획이 포함됩니다. 이 파트너십은 Sinclair의 솔트레이크시티에 대한 헌신을 나타내며, 이곳은 브랜드가 역사적으로 기반을 두고 있는 곳입니다.
HF Sinclair (NYSE: DINO) et la marque Sinclair Oil ont annoncé un accord de partenariat de trois ans avec le Utah Hockey Club, devenant partenaire officiel de 2025 à 2027. Le partenariat comprendra des activités promotionnelles au Delta Center, y compris une promotion 'rang chanceux' offrant des produits DINO® et jusqu'à 25 $ de réduction sur le carburant via l'application DINOPAY® à des participants sélectionnés au hasard.
La collaboration inclut des plans pour des cadeaux de stations co-brandées et des événements promotionnels annuels avec l'équipe. Ce partenariat représente l'engagement de Sinclair envers Salt Lake City, où la marque a historiquement été basée.
HF Sinclair (NYSE: DINO) und die Marke Sinclair Oil haben eine drei-jährige Partnerschaftsvereinbarung mit dem Utah Hockey Club angekündigt und werden von 2025 bis 2027 offizieller Partner. Die Partnerschaft wird Werbeaktionen im Delta Center umfassen, darunter eine 'Glückliche Reihe'-Aktion, die DINO®-Merkmale und bis zu $25 Rabatt auf Kraftstoff über die DINOPAY®-App an zufällig ausgewählte Teilnehmer anbietet.
Die Zusammenarbeit umfasst Pläne für co-branded Stationen-Gewinnspiele und jährliche Werbeveranstaltungen mit dem Team. Die Partnerschaft stellt das Engagement von Sinclair für Salt Lake City dar, wo die Marke historisch ansässig ist.
- New marketing partnership expands brand visibility in key Salt Lake City market
- Strategic sports sponsorship creates new customer engagement opportunities
- Multi-year commitment provides stable marketing platform through 2027
- None.
As part of the sponsorship, Sinclair will designate a “lucky row” at select home games and deliver DINO® merchandise and up to
“Salt Lake City has been home to the Sinclair brand for generations, and we’re proud to welcome new opportunities, people and joy into a city we love,” said Fergie Theriault, vice president, branded marketing for HF Sinclair. “Our employees are excited about the opportunity to cheer for
To learn about Utah’s latest sports team, visit Utah Hockey Club’s page on the NHL website. For more information about Sinclair Oil and HF Sinclair, visit SinclairOil.com.
About HF Sinclair Corporation
HF Sinclair Corporation, headquartered in
About Sinclair Oil
Sinclair Oil, an HF Sinclair brand, is one of the oldest continuous brands in the energy business. Recognized for its iconic dinosaur, there are more than 1,300 Sinclair-branded wholesale stations throughout the country and 300 additional branded licensed locations. DINOPAY® is an app-based payment system that allows users to pay for fuel and in-store items with their mobile device, track receipts, utilize fuel discounts and locate the nearest Sinclair location.
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Media Inquiries
HF Sinclair
Media@HFSinclair.com
Source: HF Sinclair Corporation
FAQ
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