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Dine Brands Global, Inc. (NYSE: DIN) is a leading multi-brand restaurant company that owns and franchises thousands of dining establishments primarily in the United States. With its headquarters in Pasadena, California, Dine Brands Global operates two iconic American restaurant brands: Applebee's Neighborhood Grill + Bar and International House of Pancakes (IHOP).
Core Business: The company's core business involves earning revenue through franchise operations, rental operations, financing operations, and company-operated restaurant operations. Franchise operations make up the majority of the revenue, with royalty revenue from franchisees accounting for roughly three-quarters of the total company revenue. Dine Brands also leases restaurant sites to franchisees, adding another significant revenue stream.
Recent Achievements: Dine Brands has recently expanded its operations through innovative partnerships and new ventures. A notable recent collaboration is with Virtual Dining Concepts, which has enabled IHOP to offer new virtual brands such as NASCAR Refuel Tenders & Burgers and MLB Ballpark Bites Presented by Mastercard. These virtual brands are available for delivery from numerous IHOP locations across the country, attracting a wider audience and driving incremental sales.
Current Projects: Dine Brands continues to innovate and expand its presence. The company is focused on enhancing its off-premise channels to boost sales during non-peak hours like lunch, dinner, and late night. This strategy includes the implementation of new virtual dining brands that cater to modern consumer preferences.
Partnerships: In addition to its partnership with Virtual Dining Concepts, Dine Brands has collaborated with major organizations such as NASCAR and Major League Baseball to develop new food concepts. These partnerships underscore the company’s commitment to delivering exceptional dining experiences and expanding its market reach.
Financial Condition: Dine Brands Global is financially robust, thanks to its strategic focus on franchising and brand revitalization. The company’s 99%-franchised system of over 3,600 Applebee's and IHOP restaurants in 18 countries demonstrates its extensive and successful franchising model.
Significance: As reported by Nation's Restaurant News, Applebee's and IHOP are category leaders in casual and family dining. The company’s proven expertise in brand revitalization and franchising has solidified its position as a formidable player in the restaurant industry.
Overall, Dine Brands Global, Inc. stands out for its visionary leadership, strategic partnerships, and unwavering commitment to enhancing value for its shareholders, franchisees, and team members.
IHOP has appointed Kieran Donahue as the new Chief Marketing Officer, effective February 22. In this role, she will oversee IHOP’s marketing and culinary strategies, including advertising and menu development. Donahue brings over 20 years of hospitality marketing experience, having previously held senior positions at Hilton and Marriott. IHOP President Jay Johns expressed confidence in her ability to drive brand trust and growth, highlighting her impressive track record in building relationships and achieving business goals.
Applebee's has launched a limited-time promotion, offering five Boneless Wings for just $1 with the purchase of any Handcrafted Burger. This deal includes various burger options such as the Whisky Bacon Burger and Classic Cheeseburger. Additionally, Applebee's is launching $5 Mucho cocktails for St. Patrick's Day, featuring drinks like the Tipsy Leprechaun and Pot O' Gold Colada. The promotion emphasizes Applebee's commitment to providing delicious food and drinks, enhancing the dining experience for guests.
Cosmic Wings has launched as an online-only restaurant, delivering meals exclusively through Uber Eats from nearly 1,300 Applebee's kitchens nationwide. The menu features unique Cheetos-inspired items such as Original Cheetos and Cheetos Flamin' Hot wing sauces, along with traditional and boneless wings, cheese bites, and more. To celebrate the launch, Cosmic Wings is offering a $0 delivery fee on orders of $15 or more from February 17 to 28. The move aims to satisfy growing consumer demand for new delivery options in the food market.
IHOP has announced the cancellation of its annual National Pancake Day, transforming it into a month-long event. Guests can redeem a free Short Stack of buttermilk pancakes from April 1, 2021, using an IOU coupon for MyHOP email club members or by making a minimum $10 purchase. The initiative aims to prioritize guest safety while continuing to support charity partners like Children’s Miracle Network Hospitals. Over 15 years, IHOP has raised more than $30 million for children’s hospitals. Enhanced health protocols are in place to ensure safety during this event.
Dine Brands Global, Inc. (NYSE: DIN) will announce its fourth quarter and fiscal 2020 financial results on March 2, 2021, before market opening. A conference call is scheduled for the same day at 9:00 a.m. PT to discuss these results. Participants can join by dialing (833) 528-0602 or (830) 221-9708 for international calls, using conference ID 4374875. A live webcast will also be available on the company’s website. Dine Brands operates over 3,500 restaurants under the Applebee's and IHOP brands globally.
Applebee's is set to delight fans with a special promotion for the big game on February 7, 2021. The restaurant chain will give away 1.6 million FREE Boneless Wings to customers who place To Go or Delivery orders of $40 or more, using promo code BIGGAME. Alongside the wings, Applebee's is offering a $0 delivery fee for the day. This promotion follows a successful wings giveaway from the previous year, further emphasizing Applebee's commitment to enhancing the dining experience for sports fans.
IHOP has launched its new Burritos & Bowls menu, featuring six unique flavor combinations available for breakfast, lunch, and dinner. Priced from $5.99, options include The Classic and Spicy Poblano Fajita, emphasizing portability and fresh ingredients. This innovation taps into the growing demand for burritos, recognized as the fastest-growing breakfast item in the U.S. The menu caters to various tastes and is designed for easy takeout or dining in.
Applebee’s introduces a limited-time offer pairing a dozen Double Crunch Shrimp with any steak entrée for just $1. Available for dine-in, delivery, or Carside To Go, this promotion highlights their commitment to customer satisfaction. Additionally, new $5 Snowy Sips cocktails are launched, featuring tropical flavors. Applebee’s aims to enhance guest experience this season with these appealing deals, as noted by CMO Joel Yashinsky. This approach aligns with their strategy to offer affordable, craveable dining options, reinforcing their presence in the casual dining market.
Applebee's has launched its holiday season promotions, featuring a new 2 for $20 Value Menu that includes items like the Southwest Steak Bowl. Guests can also enjoy $5 Sleigh Bell Sips cocktails. Additionally, for every $50 gift card purchased, customers will receive a $10 bonus card valid until February 28, 2021. The promotion reflects Applebee’s commitment to providing affordable dining options while maintaining safety protocols during the holiday season. The 2 for $20 menu is available at participating locations for a limited time.
Dine Brands Global reported financial results for Q3 2020, showing significant challenges due to COVID-19. Applebee's comparable same-restaurant sales declined by 13.3%, while IHOP faced a 30.2% decline. However, both brands demonstrated improvement over recent weeks. The company recorded GAAP earnings per share of $0.60, down from $1.36 in Q3 2019. Net income fell to $10 million compared to $23.9 million last year. With 97% of restaurants operational, the company emphasizes its focus on off-premise sales, which accounted for over 34% of total sales.
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