Fuzzy's Taco Shop Launches Three New Baja-Inspired Menu Items

Rhea-AI Summary

Fuzzy's Taco Shop has introduced three new Baja-inspired menu items: the Cali-Style Steak Taco, Cali-Style Steak Burrito, and Birria Queso Fries. Customers can enjoy the new Cali-Style Steak Taco and a 32-ounce soft drink for $5. This offer is available from today through June 30th at participating Fuzzy's locations. The new menu aims to bring the flavors of Baja California to diners, featuring unique ingredients like Fuzzy-Dusted fries and house-made sauces. Fuzzy's Taco Shop operates 128 restaurants across 18 states.

Positive

• Introduction of three new Baja-inspired menu items, potentially attracting new and returning customers.
• Special offer of Cali-Style Steak Taco and a 32-oz soft drink for $5 may drive sales.
• Menu items feature unique and creative ingredients, enhancing brand differentiation.
• Promotion aligns with the summer season, potentially increasing customer traffic.

Negative

• -time offer may not sustain long-term sales growth.
• Availability only at participating locations may limit customer access and satisfaction.
• Potential increase in operational costs due to new ingredients and promotional pricing.

To celebrate the limited time menu, Fuzzy's Taco Shop guests can now enjoy the new Cali-Style Steak Taco and a 32-oz soft drink for just $5

IRVING, Texas--(BUSINESS WIRE)-- Fuzzy’s Taco Shop today introduced a new limited time lineup of Baja-inspired dishes including the Cali-Style Steak Taco, Cali-Style Steak Burrito, and Birria Queso Fries. Guests are encouraged to try the new lineup by ordering the Cali-Style Steak Taco and a 32-oz soft drink for just $5. Available today through Sunday, June 30^th at participating Fuzzy’s locations, this menu delivers guests the taste of Baja California at a very chill price.

The new Cali-Style Steak Taco at Fuzzy's Taco Shop. Guests are encouraged to try the new limited time lineup by ordering the Cali-Style Steak Taco and a 32-oz soft drink for just $5. (Photo: Business Wire)

The introduction of these new menu items pays tribute to the iconic Cali-style Burrito, celebrated for its abundance of ingredients and creative use of fries in place of the traditional rice and beans. The new inspired menu includes:

• Cali-Style Steak Taco**: Grilled steak, fries seasoned with Fuzzy Dust, guacamole, pico de gallo and pickled jalapeños drizzled with a house-made chipotle sauce on a warm flour tortilla.
• Cali-Style Steak Burrito**: Grilled steak, Fuzzy-Dusted fries, guacamole, shredded cheese, pico de gallo and pickled jalapeños with house-made cilantro-lime crema and chipotle sauce wrapped in a grilled flour tortilla.
• Birria Queso Fries: Fuzzy-Dusted fries topped with house-made birria beef, Fuzzy’s famous queso, shredded cheese, pico de gallo and pickled jalapeños. Served with a side of chipotle ranch for dipping.

“As we continue to expand our lineup of craveable Baja-inspired items we find inspiration from dishes that are authentic to the Baja region,” says Chef Daniel Camp, Director of Culinary for Fuzzy’s Taco Shop. “The Cali-Style Burrito made with crispy fries is a staple in Southern California, but we bring it to our menu in a unique, and quintessentially Fuzzy’s way. We’re adding fries for the first time, introducing a grilled burrito with a perfectly crispy tortilla exterior, and packing in flavor with our huge, fan-favorite tacos just in time to kick off the summer season.”

Rooted in Baja tradition yet brimming with creativity, these innovative dishes exemplify Fuzzy's dedication to delivering bold flavors and memorable dining experiences.

Follow Fuzzy’s Taco Shop on Instagram, Facebook and TikTok for your daily dose of good vibes and craving-inducing photos. As of March 31, 2024, Fuzzy’s Taco Shop franchise operations consisted of 127 restaurants across 18 states, along with one company-owned restaurant in Texas, totaling 128 restaurants. For a full list of locations, please visit www.FuzzysTacoShop.com.

*Available for dine-in, to-go and online orders; not available for delivery. For a limited time. Participating locations only. No substitutions.

**The Cali-Style Steak Taco with grilled steak is only available at participating locations. Select locations will offer the Cali-Style Taco using birria beef, instead of grilled steak.

About Fuzzy’s Taco Shop

Founded in 2003 in Fort Worth, Texas, Fuzzy’s Taco Shop® is a fast-casual+ restaurant brand that serves Mexican favorites with a splash of Baja. It’s the place for good vibes, stellar food, great prices, and badass people. Here tacos are more than just food; they’re an experience. From classic flavors to innovative combinations, the Baja-style tacos are the heart of the menu complemented by refreshing beverages all at a chill price. As of March 31, 2024, Fuzzy’s Taco Shop franchise operations consist of 127 restaurants across 18 states in the United States, along with one company-owned restaurant in Texas. Fuzzy’s Taco Shop restaurants are franchised by affiliates of Pasadena, Calif.-based Dine Brands Global, Inc. (NYSE: DIN). For more information, visit fuzzystacoshop.com.

About Dine Brands Global, Inc.

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries and franchisees, supports and operates restaurants under the Applebee's Neighborhood Grill + Bar®, IHOP®, and Fuzzy’s Taco Shop® brands. As of March 31, 2024, these three brands consisted of close to 3,600 restaurants across 18 international markets. Dine Brands is one of the largest full-service restaurant companies in the world and in 2022 expanded into the Fast Casual segment. For more information on Dine Brands, visit the Company’s website located at www.dinebrands.com.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20240522692017/en/

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Source: Fuzzy’s Taco Shop

FAQ

What new menu items did Fuzzy's Taco Shop introduce?

Fuzzy's Taco Shop introduced the Cali-Style Steak Taco, Cali-Style Steak Burrito, and Birria Queso Fries.

When is the special offer for the Cali-Style Steak Taco available?

The special offer for the Cali-Style Steak Taco and a 32-oz soft drink for $5 is available from today through June 30th.

Where can I find the new Baja-inspired menu items from Fuzzy's Taco Shop?

The new Baja-inspired menu items are available at participating Fuzzy's Taco Shop locations.

How much does the special Cali-Style Steak Taco and 32-oz soft drink cost?

The special Cali-Style Steak Taco and a 32-oz soft drink cost $5.

How many Fuzzy's Taco Shop restaurants are there?

As of March 31, 2024, Fuzzy's Taco Shop operates 128 restaurants across 18 states.