Dine Brands International Announces 2025 Restaurant Development Plans

Rhea-AI Summary

Dine Brands International has announced ambitious expansion plans for 2025, focusing on their dual-branded Applebee's and IHOP restaurant concept. The company will enter Costa Rica through franchisee BLT UK Holdings and launch their first non-traditional restaurants in Mexico with Grupo Shogua and ATH Group.

Currently operating 18 dual-branded locations across seven markets, Dine Brands aims to add 13 new dual-branded restaurants and complete 10 dual conversions in 2025, bringing the total to 41 locations. The expansion follows a successful 2024, where they opened 36 new restaurants and entered Honduras.

Key developments include:

• First dual-branded restaurant in Costa Rica, opening in San Jose
• Non-traditional dual-branded restaurant at Parador Pedro Escobedo travel center in Mexico
• New IHOP location at Felipe Ángeles International Airport in Mexico City

The company is actively seeking qualified Master Developers in select territories across Mexico, Canada, Europe, and Asia, including South Korea, Japan, and Spain.

Positive

• Significant expansion with 23 new dual-branded locations planned for 2025 (13 new + 10 conversions)
• Entry into new international market (Costa Rica)
• Diversification into non-traditional locations (travel center and airport)
• Strong 2024 performance with 36 new restaurant openings

Negative

• None.

The company expands their dual-branded Applebee’s l IHOP restaurant concept into Costa Rica and opens first non-traditional restaurant in Mexico

PASADENA, Calif.--(BUSINESS WIRE)-- Dine Brands International – an affiliate of Dine Brands Global, Inc., the parent company of Applebee’s Neighborhood Grill + Bar^®, IHOP^®, and Fuzzy’s Taco Shop^® restaurants – is set to expand its dual-branded Applebee’s and IHOP concept in 2025. This expansion includes entering the Costa Rican market with franchisee BLT UK Holdings Limited, and opening the first non-traditional restaurants in Mexico with franchisees Grupo Shogua and ATH Group.

The dual-branded format, combining Applebee’s and IHOP under one roof, has been a key part of Dine Brands’ international growth strategy. Currently, there are 18 dual-branded locations across seven markets: Mexico, Canada, UAE, Kuwait, Saudi Arabia, Honduras, and Peru. In 2025, the company aims to open 13 additional dual-branded restaurants in new international markets and complete 10 dual conversions, bringing the total number of dual-branded restaurants to 41. Franchisee BLT UK Holdings Limited opened the first dual-branded restaurant in Honduras in 2024 and plans to open a second location this year. They will also be opening the first dual-branded restaurant in Costa Rica this Summer in San Jose.

Building on the success of 2024, where Dine Brands International and its franchisees opened 36 new restaurants and entered new markets like Honduras, the 2025 expansion will focus on both traditional and non-traditional growth opportunities. In addition to franchisee ATH Group opening the first non-traditional dual-branded restaurant at the Parador Pedro Escobedo travel center in Mexico, franchisee Grupo Shogua will also open an IHOP restaurant at Felipe Ángeles International Airport (AIFA) in Mexico City.

“I am incredibly proud of the progress we are making to expand and grow with new and existing franchisees around the world,” said Scott Gladstone, President, International and Corporate Development at Dine Brands Global. “Our expansion plans create opportunities to adapt to local customs, tastes, and traditions, as well as new formats and varying footprints. We are committed to creating compelling and profitable opportunities for franchisees and the company, and new and unique experiences for our guests.”

Dine Brands is seeking qualified Master Developers in selected territories in Mexico (Baja California Sur, Sonora, Sinaloa, Aguascalientes, Zacatecas, Coahuila, Durango, Nayarit, Colima, Hidalgo, Guerrero, Oaxaca), selected territories in Canada, as well as Master Franchisees/Master Developers in selected markets in Europe and Asia, including South Korea, Japan, and Spain. For franchising opportunities, please visit https://franchise.ihop.com/en/applebees-co-branded-franchising.

About Dine Brands Global, Inc.

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries and franchisees, supports and operates restaurants under the Applebee’s Neighborhood Grill + Bar^®, IHOP^®, and Fuzzy’s Taco Shop^® brands. As of December 31, 2024, these three brands consisted of over 3,500 restaurants across 19 international markets. Dine Brands is one of the largest full-service restaurant companies in the world and in 2022 expanded into the Fast Casual segment. For more information on Dine Brands, visit the Company’s website located at www.dinebrands.com.

BR-INTL

View source version on businesswire.com: https://www.businesswire.com/news/home/20250313616481/en/

Media Contact

Heather Mann

Director, Global Communications

Dine Brands Global, Inc.

Heather.mann@dinebrands.com

Source: Dine Brands Global, Inc.

FAQ

How many dual-branded Applebee's and IHOP restaurants does Dine Brands (DIN) plan to have by the end of 2025?

Dine Brands plans to have 41 dual-branded restaurants by the end of 2025, adding 13 new locations and completing 10 dual conversions to their existing 18 locations.

Which new international market will Dine Brands (DIN) enter with its dual-branded concept in 2025?

Dine Brands will enter the Costa Rican market in 2025, with their first dual-branded restaurant opening in San Jose through franchisee BLT UK Holdings

How many new restaurants did Dine Brands (DIN) open internationally in 2024?

Dine Brands International and its franchisees opened 36 new restaurants in 2024, including expansion into new markets like Honduras.

Where will Dine Brands (DIN) open its first non-traditional dual-branded restaurant in Mexico?

The first non-traditional dual-branded restaurant in Mexico will open at the Parador Pedro Escobedo travel center through franchisee ATH Group.