Applebee’s Selects Toast Technology as New Point of Sale and Kitchen Display Systems Partner
Toast (NYSE: TOST) has secured a significant partnership with Dine Brands Global to implement its technology solutions across Applebee's locations nationwide. The implementation includes Toast point-of-sale terminals, Toast Go® handhelds, Kitchen Display Systems, and Restaurant Management Suite Enterprise.
The technology upgrade aims to enhance operational flexibility, improve labor efficiency, and elevate the guest experience at Applebee's restaurants. This marks a important evolution for the 45-year-old casual dining brand, with the new systems expected to streamline operations and allow team members more time for guest interactions.
Toast currently serves hundreds of multi-unit brands, including notable names like Caribou Coffee, Choice Hotels, and Potbelly Sandwich Shop. This partnership represents a significant expansion of Toast's enterprise-level implementations in the restaurant industry.
Toast (NYSE: TOST) ha siglato un'importante partnership con Dine Brands Global per implementare le sue soluzioni tecnologiche in tutti i ristoranti Applebee's a livello nazionale. L'implementazione include terminali di punto vendita Toast, dispositivi portatili Toast Go®, Sistemi di Visualizzazione in Cucina e Suite di Gestione Ristorativa Enterprise.
Il potenziamento tecnologico mira a migliorare la flessibilità operativa, aumentare l'efficienza del lavoro e elevare l'esperienza degli ospiti nei ristoranti Applebee's. Questo segna un'importante evoluzione per il marchio di ristorazione informale, attivo da 45 anni, con i nuovi sistemi che si prevede semplificheranno le operazioni e daranno ai membri del team più tempo per interagire con gli ospiti.
Toast attualmente serve centinaia di marchi multi-unità, tra cui nomi noti come Caribou Coffee, Choice Hotels e Potbelly Sandwich Shop. Questa partnership rappresenta un'importante espansione delle implementazioni a livello enterprise di Toast nel settore della ristorazione.
Toast (NYSE: TOST) ha asegurado una asociación significativa con Dine Brands Global para implementar sus soluciones tecnológicas en todos los locales de Applebee's a nivel nacional. La implementación incluye terminales de punto de venta Toast, dispositivos portátiles Toast Go®, Sistemas de Visualización de Cocina y Suite de Gestión de Restaurantes Enterprise.
La actualización tecnológica tiene como objetivo mejorar la flexibilidad operativa, aumentar la eficiencia laboral y elevar la experiencia del cliente en los restaurantes Applebee's. Esto marca una evolución importante para la marca de comida casual con 45 años de antigüedad, con los nuevos sistemas que se espera simplifiquen las operaciones y permitan a los miembros del equipo tener más tiempo para interactuar con los clientes.
Toast actualmente atiende a cientos de marcas de múltiples unidades, incluidos nombres destacados como Caribou Coffee, Choice Hotels y Potbelly Sandwich Shop. Esta asociación representa una expansión significativa de las implementaciones a nivel empresarial de Toast en la industria de la restauración.
Toast (NYSE: TOST)는 Dine Brands Global과 중요한 파트너십을 체결하여 전국의 Applebee's 매장에서 기술 솔루션을 구현합니다. 구현 내용에는 Toast POS 단말기, Toast Go® 핸드헬드, 주방 디스플레이 시스템 및 레스토랑 관리 스위트 엔터프라이즈가 포함됩니다.
기술 업그레이드는 운영의 유연성을 향상시키고 노동 효율성을 개선하며 Applebee's 레스토랑에서 고객 경험을 높이는 것을 목표로 합니다. 이는 45년 된 캐주얼 다이닝 브랜드에 중요한 진전을 의미하며, 새로운 시스템은 운영을 간소화하고 팀원이 고객과의 상호작용에 더 많은 시간을 할애할 수 있도록 할 것으로 예상됩니다.
Toast는 현재 Caribou Coffee, Choice Hotels 및 Potbelly Sandwich Shop과 같은 저명한 이름을 포함하여 수백 개의 다중 단위 브랜드에 서비스를 제공합니다. 이 파트너십은 레스토랑 산업에서 Toast의 엔터프라이즈 수준 구현의 중요한 확장을 나타냅니다.
Toast (NYSE: TOST) a conclu un partenariat significatif avec Dine Brands Global pour mettre en œuvre ses solutions technologiques dans tous les établissements Applebee's à l'échelle nationale. L'implémentation comprend des terminaux de point de vente Toast, des appareils portables Toast Go®, des systèmes d'affichage en cuisine et une suite de gestion de restaurant Enterprise.
Cette mise à niveau technologique vise à améliorer la flexibilité opérationnelle, à accroître l'efficacité du travail et à rehausser l'expérience des clients dans les restaurants Applebee's. Cela marque une évolution importante pour cette marque de restauration décontractée âgée de 45 ans, les nouveaux systèmes devant rationaliser les opérations et permettre aux membres de l'équipe de consacrer plus de temps aux interactions avec les clients.
Toast sert actuellement des centaines de marques multi-unités, y compris des noms notables comme Caribou Coffee, Choice Hotels et Potbelly Sandwich Shop. Ce partenariat représente une expansion significative des mises en œuvre de niveau entreprise de Toast dans l'industrie de la restauration.
Toast (NYSE: TOST) hat eine bedeutende Partnerschaft mit Dine Brands Global geschlossen, um seine Technologielösungen in allen Applebee's Standorten im ganzen Land zu implementieren. Die Implementierung umfasst Toast-Kassenterminals, Toast Go® Handhelds, Küchenanzeigesysteme und das Restaurant Management Suite Enterprise.
Das technologische Upgrade zielt darauf ab, die betriebliche Flexibilität zu verbessern, die Arbeitseffizienz zu steigern und das Gästeerlebnis in den Applebee's Restaurants zu erhöhen. Dies stellt eine wichtige Weiterentwicklung für die 45-jährige Casual-Dining-Marke dar, wobei die neuen Systeme voraussichtlich die Abläufe optimieren und den Teammitgliedern mehr Zeit für die Interaktion mit den Gästen geben werden.
Toast bedient derzeit Hunderte von Multi-Unit-Marken, darunter namhafte Unternehmen wie Caribou Coffee, Choice Hotels und Potbelly Sandwich Shop. Diese Partnerschaft stellt eine bedeutende Erweiterung von Toasts Implementierungen auf Unternehmensebene in der Restaurantbranche dar.
- Major enterprise client acquisition with nationwide implementation across Applebee's locations
- Expansion into large-scale casual dining segment
- Multiple product implementation (POS, handhelds, KDS, management suite) indicating higher revenue per location
- None.
Insights
Toast's agreement with Dine Brands represents a significant enterprise client acquisition that substantially validates their upmarket strategy. Applebee's nationwide implementation across its 1,600+ locations demonstrates Toast's ability to win and service major restaurant chains beyond their traditional small/medium business footprint.
The comprehensive nature of this deployment is particularly notable. Rather than just basic POS functionality, Applebee's is adopting Toast's full technology stack - including POS terminals, handheld devices, kitchen display systems, and enterprise management software. This suggests deep integration potential with higher average revenue per location compared to typical deployments.
From a competitive perspective, this represents a meaningful market share win in the enterprise restaurant technology segment. Toast is likely displacing an incumbent system, showcasing their ability to compete against established legacy POS providers that have traditionally dominated large chain accounts.
Strategically, this partnership carries implications beyond immediate revenue. It creates a high-profile reference customer that could accelerate Toast's enterprise pipeline, particularly within casual dining. The implementation at a well-established brand like Applebee's signals to other potential enterprise clients that Toast's platform has the scalability and reliability for major deployments.
While implementation timelines and specific financial terms remain undisclosed, the nationwide scale of this agreement points to meaningful revenue contribution over time through both initial implementation fees and ongoing subscription revenue.
This partnership addresses several critical operational challenges facing casual dining chains today. Applebee's selection of Toast's technology suite demonstrates how established restaurant brands are prioritizing digital transformation to address labor efficiency and service speed challenges.
The multi-faceted implementation is particularly well-aligned with current industry priorities. The Toast Go handhelds directly target the labor efficiency pain point mentioned in the announcement, allowing servers to process orders and payments tableside while reducing unnecessary trips to fixed terminals. This typically increases table turns by 15-20% while enhancing server productivity.
Kitchen Display Systems integration represents another operational advantage, streamlining communication between front and back of house while potentially reducing order errors and food preparation times. For a high-volume operation like Applebee's, even minor improvements in these metrics multiply significantly across their nationwide footprint.
The "operational flexibility" mentioned likely refers to Toast's cloud-based architecture, which enables rapid menu changes, promotional adjustments, and system updates without significant downtime - a meaningful advantage for a chain that runs frequent promotions and -time offers.
This move parallels similar technology upgrades across casual dining, where legacy systems are being replaced to better compete with fast casual concepts that have embraced digital efficiency. For Applebee's specifically, the technology modernization aligns with their broader strategy to improve operational execution while maintaining their neighborhood restaurant identity.
Applebee’s, one of America’s largest casual dining restaurants, will utilize Toast technology to strengthen operational flexibility, provide greater ease of use and responsiveness, improve labor efficiency, and enhance the overall guest experience.
“This is a crucial step in the evolution of our 45-year-old brand,” said Justin Skelton, Chief Information Officer at Dine Brands. “POS and KDS systems are essential to efficient operations and can have major impacts on both the guest and team member experience. We look forward to working with Toast to enhance Applebee’s technology capabilities.”
“Delivering a great guest experience requires that our restaurants have exceptional tools and technology,” said Tom Finocchiaro, Vice President of Operations Services for Applebee’s. “By leveraging technology touchpoints, like handhelds to improve efficiency, our team members will have more time to interact with guests.”
“Applebee’s is an iconic brand and at the heart of so many communities. Like Toast, they are focused on enabling moments that bring people together around a great meal,” said Kelly Esten, Chief Marketing Officer at Toast. “We are thrilled to help Applebee’s and Dine Brands innovate their front- and back-of-house digital experience, while maintaining the best of this brand we know and love.”
Toast currently serves hundreds of multi-unit brands, including Caribou Coffee, Choice Hotels, Potbelly Sandwich Shop, Craveworthy Brands, Perkins American Food Co., Nothing Bundt Cakes, Papa Gino's & D'Angelo, and Costa Vida Fresh Mexican Grill, among others. For more information about Toast and its enterprise capabilities, visit our Toast for Enterprise page.
About Toast
Toast [NYSE: TOST] is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a comprehensive platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business across point of sale, payments, operations, digital ordering and delivery, marketing and loyalty, and team management. We serve as the restaurant operating system, connecting front of house and back of house operations across service models including dine-in, takeout, delivery, catering, and retail. Toast helps restaurants streamline operations, increase revenue, and deliver amazing guest experiences. For more information, visit www.toasttab.com.
About Applebee’s®
As one of the world’s largest casual dining brands, Applebee’s Neighborhood Grill + Bar serves as America’s kitchen table, offering guests a lively dining experience that combines simple, craveable American fare with classic drinks and local drafts. Applebee’s makes it easy for family and friends to connect with one another, whether it’s in a dining room or in the comfort of a living room, Eatin’ Good in the Neighborhood™ is a familiar and affordable escape from the everyday. Applebee's restaurants are owned and operated by entrepreneurs dedicated to more than serving great food, but also building up the communities that we call home. From raising money for local charities to hosting community fundraisers, Applebee’s is always Doin’ Good in the Neighborhood®. Applebee’s franchise operations consisted of 1,567 Applebee’s restaurants in
Forward-Looking Statements
This press release contains “forward-looking statements,” within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the context of the statement and generally arise when Toast or its management is discussing its beliefs, estimates or expectations. Such statements generally include the words “believes,” “plans,” “intends,” “may,” “will,” “expects,” “anticipates,” “outlook,” “continues,” or similar expressions. These statements are not historical facts or guarantees of future performance, but represent the beliefs of Toast and its management at the time the statements were made regarding future events which are subject to certain risks, uncertainties and other factors, many of which are outside Toast’s control. Actual results and outcomes may differ materially from what is expressed or forecast in such forward-looking statements. Forward-looking statements include, without limitation, statements regarding Toast’s business plans and strategy in serving multi-unit customers, the agreement between Toast and Dine Brands Global, Inc. and its impact on Toast’s business and operations, and the implementation of the Toast platform at Applebee’s restaurants.
The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those more fully described in Toast’s filings with the Securities and Exchange Commission (“SEC”), including in the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations'' in Toast’s Annual Report on Form 10-K for the year ended December 31, 2024, and Toast’s subsequent SEC filings. Toast can give no assurance that the plans, intentions, expectations or strategies as reflected in or suggested by those forward-looking statements will be attained or achieved. The forward-looking statements in this release are based on information available to Toast as of the date hereof, and Toast disclaims any obligation to update any forward-looking statements, except as required by law. These forward-looking statements should not be relied upon as representing Toast’s views as of any date subsequent to the date of this press release.
TOST-CORP
View source version on businesswire.com: https://www.businesswire.com/news/home/20250413445141/en/
Media: media@toasttab.com
Investors: IR@toasttab.com
Source: Toast, Inc.
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