Applebee’s Resurrects DOLLAR ZOMBIE for October Cocktail Special

Rhea-AI Summary

Applebee's is bringing back its popular DOLLAR ZOMBIE cocktail for October after a 6-year hiatus. This $1 rum-based drink features a mix of passion fruit, pineapple, cherry, and lime, garnished with a gummi brain. In addition to this Halloween-themed offering, Applebee's is introducing new $10 Boo-zy Buckets and Spooky Sips made with premium spirits.

The new lineup includes the $10 Franken-Mama Bucket, a blue Bahama Mama with Bacardí Superior Rum, and the $10 Dracula's Juice Bucket, made with Patron Silver Tequila and Ole Smoky Blackberry Moonshine. Applebee's is also offering a $5 Boo Lagoon cocktail and a $6 Modelo Especial draft beer in their signature Brewtus glass.

Positive

• Reintroduction of popular DOLLAR ZOMBIE cocktail may drive customer traffic
• New Halloween-themed drink offerings could boost beverage sales
• Use of premium spirits in new cocktails may increase profit margins

Negative

• $1 pricing on DOLLAR ZOMBIE cocktail may impact profit margins
• -time nature of the promotion may not sustain long-term sales growth

Applebee’s $1 rum cocktail returns after 6-year hiatus; brand to celebrate Halloween all month long with NEW $10 Boo-zy Buckets and Spooky Sips

PASADENA, Calif.--(BUSINESS WIRE)-- Applebee’s DOLLAR ZOMBIE™ is back from the grave this October! Full of infectious taste, the DOLLAR ZOMBIE features a mind-blowing mix of rum, passion fruit, pineapple, cherry, lime, and is garnished with a gummi brain – all for only $1. But that’s not all – Applebee’s is celebrating Halloween all month long with NEW $10 Boo-zy Buckets and NEW Spooky Sips™ made with premium spirits!*

Applebee’s DOLLAR ZOMBIE™ is back from the grave this October! (Photo: Business Wire)

Packed with monstrous flavor, the NEW $10 Franken-Mama Bucket is a delicious blue Bahama Mama featuring Bacardí Superior Rum, mixed with Applebee’s signature blue tropical mix, and comes alive with a gummi brain garnish. Guests can sink their teeth into the NEW $10 Dracula’s Juice Bucket, a mouthwatering creation made with Patron Silver Tequila and Ole Smoky Blackberry Moonshine with triple sec, strawberry, and lemon. Applebee’s Boo-zy Buckets are made with premium spirits and served in a 32 oz. bucket.

Scary good, Applebee’s Spooky Sips include the NEW $5 Boo Lagoon, a wickedly delicious concoction made with Bacardí Superior Rum, Malibu Coconut Rum, blue curaçao, pineapple juice, served in Applebee’s signature Mucho glass. Guests can also enjoy a $6 Modelo Especial draft beer served in Applebee’s signature Brewtus glass.

“The DOLLAR ZOMBIE is back this October! Applebee’s chilling $1 rum cocktail will have guests dying for a taste and thirsting for more,” said Nathan Grover, Executive Director, Bar & Beverage at Applebee’s. “Our lineup of Halloween cocktails this year is packed with flavor and variety – from the DOLLAR ZOMBIE, to our new $10 Boo-zy Buckets and Spooky Sips – guests can get into the Halloween spirit all month long!”

To find your local restaurant to dine in, visit Applebees.com/restaurants. To order Applebee’s To Go or delivery, visit Applebees.com or the Applebee’s mobile app (iOS, Google).

For even more exclusive deals and specials, guests can sign up to be a part of the neighborhood. Join Club Applebee’s and receive a welcome offer!

*Must be 21+. Void where prohibited. Tax & gratuity excluded. Dine-in only. Participation may vary. While supplies last. © 2024 Applebee’s Restaurant LLC.

About Applebee's®

As one of the world’s largest casual dining brands, Applebee’s Neighborhood Grill + Bar serves as America’s kitchen table, offering guests a lively dining experience that combines simple, craveable American fare with classic drinks and local drafts. Applebee’s makes it easy for family and friends to connect with one another, whether it’s in a dining room or in the comfort of a living room, Eatin’ Good in the Neighborhood™ is a familiar and affordable escape from the everyday. Applebee's restaurants are owned and operated by entrepreneurs dedicated to more than serving great food, but also building up the communities that we call home. From raising money for local charities to hosting community fundraisers, Applebee’s is always Doin’ Good in the Neighborhood®. Applebee’s franchise operations consisted of 1,625 Applebee’s restaurants in the United States, two U.S. territories and 12 countries outside the United States as of June 30, 2024. This number does not include one domestic Applebee’s ghost kitchen (small kitchens with no store-front presence, used to fill off-premise orders) and eight Applebee’s international ghost kitchens. Applebee's is franchised by subsidiaries of Dine Brands Global Inc. [NYSE: DIN], which is one of the world's largest full-service restaurant companies.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20241001492458/en/

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Source: Applebee’s

FAQ

What is the price of Applebee's DOLLAR ZOMBIE cocktail in October 2024?

Applebee's DOLLAR ZOMBIE cocktail is priced at $1 during October 2024.

What new Halloween-themed drinks is Applebee's offering in October 2024?

Applebee's is offering new $10 Boo-zy Buckets, including Franken-Mama Bucket and Dracula's Juice Bucket, as well as Spooky Sips like the $5 Boo Lagoon.

How much does the Modelo Especial draft beer cost at Applebee's during the Halloween promotion?

Applebee's is offering a $6 Modelo Especial draft beer served in their signature Brewtus glass during the Halloween promotion.

What spirits are used in Applebee's new Halloween cocktails for 2024?

Applebee's new Halloween cocktails feature premium spirits including Bacardí Superior Rum, Patron Silver Tequila, and Ole Smoky Blackberry Moonshine.