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New Specialty Home Scent Line, Kōze Place, Provides Premium Experience at Affordable Price
Rhea-AI Impact
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Rhea-AI Summary
Kōze Place, a new specialty home scenting brand, has launched exclusively at Dollar General. Developed in partnership with world-renowned perfumers, Kōze Place features nine uniquely curated scents, including Passionfruit & Hibiscus and Fresh Lavender & Cotton. The product line includes scented candles, wax melts, and diffuser oils, all priced at $5 or less. Committed to sustainability, all products are paraben-free and cruelty-free. Kōze Place aims to provide premium scent experiences at an affordable price, available in over 19,000 Dollar General stores across 47 states.
Positive
Launch of Kōze Place enhances Dollar General's product offerings.
Products priced at $5 or less cater to budget-conscious consumers.
Sustainable and environmentally friendly product line.
Negative
None.
KōzePlace Partners with World-Renowned Perfumers; Debuts Exclusively at Dollar General
GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--
Maesa Inc. LLC has launched Kōze Place, a new specialty home scenting experience available exclusively at Dollar General. Years in the making, Kōze Place has partnered with world-renowned perfumers to create fragrances inspired by and extracted from nature to bring truly sensorial experiences into the home.
Developed in partnership with world-renowned perfumers, Kōze Place is available exclusively at Dollar General in nine uniquely curated scents. Products include scented candles, wax melts, diffuser oils and air & fabric refresher sprays and are value priced at $5 or less. All products are paraben-free, phthalate-free, formaldehyde-free, lead-free and cruelty-free. (Photo: Business Wire)
“Kōze Place provides everything our customer is looking for at a value without any sacrifice to quality, aesthetic or experience,” said Lauren Bowers, senior buyer of home cleaning at Dollar General. “We are excited to introduce this new and modern air care brand exclusively at DG.”
At its core, Kōze Place believes design is essential and that beauty and function are not mutually exclusive. With custom packaging elements developed specifically for the Dollar General shopper, Kōze Place is truly committed to creating beautifully crafted scents and designs that transform your home into a sanctuary.
“We are thrilled to partner with Dollar General for the launch of an exclusive new brand developed with the DG consumer and their homes in mind,” said Shana Turano, Director Marketing & Product Development at Maesa. “Kōze Place fills a need for something premium and special in the mass air care aisle, while offering the quality and attainability of national brands. By delivering on the promise of value through beautifully crafted scents and designs, each Kōze Place product was created to help transform your home into a sanctuary.”
Kōze Place is available in nine uniquely curated scents including Passionfruit & Hibiscus, Vanilla Bliss & Orchid and Fresh Lavender & Cotton that infuse exclusive scent technologies to keep your home fresh and clean smelling. The product line includes scented candles, wax melts, diffuser oils and air & fabric refresher sprays, all of which are paraben-free, phthalate-free, formaldehyde-free, lead-free and cruelty-free. Kōze Place products are priced at $5 or less, proving that by putting the consumer first, it is possible to create a premium home scent experience that doesn’t break the bank.
Kōze Place will be available in more than 19,000 Dollar General stores in 47 states. For more information, please visit dollargeneral.com or follow Kōze Place at instagram.com/kozeplace.
High res images are available for media use online here.
About Maesa
Maesa creates and manufactures exclusive beauty products. By combining creativity, entrepreneurial vision and proprietary resources, Maesa designs, develops and manufactures private label and exclusive brands for retailers as well as packaging and turnkey products for beauty brands. With expertise in branding and design, engineering, product development, manufacturing and logistics, Maesa specializes in fine fragrances, color cosmetics, personal care, home fragrance as well as primary and secondary packaging. Founded in 1997, Maesa has offices in New York, Los Angeles, Paris and Hong Kong and employs over 250 team members worldwide. More information can be found at www.maesa.com.
About Dollar General
Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Dollar General operated 18,818 stores in 47 states as of October 28, 2022. In addition to high-quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo. Learn more about Dollar General at www.dollargeneral.com.
