Dollar General Enhances Efforts to Help Customers Stretch Budgets in the New Year
Retailer Recognizes National Private Brands Month, Highlights Digital Coupons & Value Valley as Additional Savings Opportunities

Clover Valley®, Dollar General's food and beverage private brand, is the retailer’s largest brand by sales and currently offers more than 600 items. (Photo: Dollar General)
DG Private Brands
Dollar General retails more than 3,200 consumable private brand products backed by the Company’s
DG was recently awarded a Progressive Grocer Editors’ Pick for Clover Valley® Lobster Bites, and Private Label Manufacturers’ Association Salute to Excellence awards for Clover Valley® Vanilla Caramel Ice Cream Cones and TrueLiving® Heavy Duty Non-Stick Aluminum Foil.
“As shoppers seek value and quality, we continually listen to customer feedback to identify opportunity gaps,” said Emily Taylor, executive vice president and chief merchandising officer. “With more than half of our customers’ baskets having at least one private brand item, we are proud to make significant investments in our private brands, bringing even more on-trend products and pantry staples to shelves.”
New for 2025
Clover Valley® is the retailer’s largest brand by sales, achieving more than
“Our customers can’t afford to make a mistake when shopping. They need the value that our private brands offer, but with the assurance that the products will meet or exceed their quality expectations,” said Angela Martin, vice president of consumer insights and branding. “Customers don’t want to feel like they are settling.”
Save Time. Save Money. Everyday.®
Beyond DG’s everyday values, the Company last fall launched weekly deals on 2,000 or more products through digital coupons, cash back offers and instant savings, representing approximately 20
Though the Company evolved from its single price-point roots decades ago, DG continues to serve shoppers by offering approximately 2,000 items at
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About Dollar General Corporation
Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of November 1, 2024, the Company’s 20,523 Dollar General, DG Market, DGX and pOpshelf stores across
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Source: Dollar General Corporation