Dollar General Announces New Spring Dolly Parton Line

Rhea-AI Summary

Dollar General (DG) has announced an expansion of its partnership with Dolly Parton, launching a new spring kitchen and housewares collection. Following the successful release of the first Dolly Parton product line in July, this latest collection will be available from March 1 at all DG stores nationwide.

The new collection features over 45 kitchen and houseware items priced at $10 and under, including home decor, drinkware, coffee bar supplies, and table linens. Signature pieces include a French press, tea kettle, and rotating coffee pod holder, designed in wood, white, gold, pink, and pastel blue hues.

DG plans to release two additional seasonal Dolly Parton collections in 2024: a summer entertaining collection in May and a Christmas collection during the holiday season. The products will be available across Dollar General's network of over 20,000 locations.

Positive

• Successful expansion of existing product line partnership with celebrity Dolly Parton
• Affordable price point strategy maintaining all items at $10 or under
• Large-scale distribution across 20,000+ locations
• Multiple seasonal collections planned throughout the year

Negative

• None.

Retailer Expands Dolly Parton Kitchen and Housewares Collection

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)-- Dollar General (DG) is excited to announce an additional kitchen and houseware collection with Tennessee native and global superstar, Dolly Parton. Following the successful release of the first Dolly Parton product line last July at DG stores across the US, this latest collection offers the perfect dose of Dolly for every home with spring designs exclusive to DG.

Dollar General Expands Dolly Parton Kitchen and Housewares Collection, Welcomes New Spring Line (Photo: Dollar General)

Inspired by Dolly’s successful music career, this new collection combines timeless charm with practicality.

Available beginning March 1, the new kitchen and housewares collection features a wide range of home decor, drinkware, at-home coffee bar supplies, table linens and more. Signature pieces include a French press, tea kettle and rotating coffee pod holder with the collection’s items in wood, white, gold, pink and pastel blue hues. Customers can shop the collection for $10 and under at any of Dollar General’s 20,000+ locations across the country.

“As a Tennessee-based company, we are thrilled to build on our alignment with Dolly’s kitchen and housewares brand and to bring our customers this unique collection from the icon and Tennessee native,” said Johanna Blankush, senior vice president, general merchandise manager at Dollar General. “DG strives to surprise and delight customers, and we are excited to welcome more than 45 new kitchen and houseware items this spring along with two additional seasonal collections planned for later this year.”

In addition to the spring Dolly Parton collection, DG will launch a summer entertaining collection slated to arrive at stores in May, and a Christmas collection planned for this holiday season.

For more information about the spring Dolly Kitchen and Housewares Collection and full range of products, visit https://www.dollargeneral.com/c/household/dollys-home-collection. To locate the nearest Dollar General store, visit the DG website or DG app.

Download high-res images of the Dolly Parton collection here.

About Dollar General Corporation

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of November 3, 2023, the company’s 19,726 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever. Learn more at DollarGeneral.com.

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Dollar General Media Relations

dgpr@dollargeneral.com

Source: Dollar General Corporation

FAQ

When will Dollar General's new Dolly Parton spring collection be available in stores?

The new Dolly Parton spring collection will be available at Dollar General stores beginning March 1.

What is the price range for DG's new Dolly Parton kitchen collection items?

All items in the collection are priced at $10 and under.

How many new items are included in Dollar General's spring Dolly Parton collection?

The spring collection includes more than 45 new kitchen and houseware items.

What upcoming Dolly Parton collections has DG planned for 2024?

DG plans to launch a summer entertaining collection in May and a Christmas collection during the holiday season.