Dollar General Expands Beauty Access with New Products & Major Sales Event
Dollar General (NYSE: DG) announces a major beauty initiative featuring a '7 Days of Savings Beauty' event from April 6-12, offering significant daily discounts on beauty and personal care products. The event includes deals from major brands like L'Oreal, MONDAY haircare, Dial, and Old Spice.
The company is expanding its beauty portfolio by introducing new national brands and exclusive products. Notable additions include e.l.f. cosmetics in over 10,000 stores, MONDAY haircare in approximately 17,000 locations, and exclusive partnerships with brands like Root to End® and Degree®. The retailer is launching new exclusive products including Degree® body wash at $5 and Yumzee™ lip oils.
This initiative aligns with DG's strategy to serve underserved communities, with about 80% of its 20,594 stores located in areas with 20,000 or fewer residents.
Dollar General (NYSE: DG) annuncia una grande iniziativa nel settore della bellezza con l'evento '7 Giorni di Risparmi Bellezza' che si svolgerà dal 6 al 12 aprile, offrendo sconti significativi quotidiani su prodotti di bellezza e cura personale. L'evento include offerte di marchi importanti come L'Oreal, MONDAY haircare, Dial e Old Spice.
L'azienda sta ampliando il suo portafoglio di bellezza introducendo nuovi marchi nazionali e prodotti esclusivi. Tra le aggiunte più notevoli ci sono e.l.f. cosmetics in oltre 10.000 negozi, MONDAY haircare in circa 17.000 località e partnership esclusive con marchi come Root to End® e Degree®. Il rivenditore sta lanciando nuovi prodotti esclusivi, tra cui il gel doccia Degree® a 5 dollari e gli oli per labbra Yumzee™.
Questa iniziativa si allinea con la strategia di DG di servire comunità svantaggiate, con circa l'80% dei suoi 20.594 negozi situati in aree con 20.000 o meno residenti.
Dollar General (NYSE: DG) anuncia una importante iniciativa de belleza con el evento '7 Días de Ahorros en Belleza' que se llevará a cabo del 6 al 12 de abril, ofreciendo descuentos diarios significativos en productos de belleza y cuidado personal. El evento incluye ofertas de marcas importantes como L'Oreal, MONDAY haircare, Dial y Old Spice.
La empresa está ampliando su portafolio de belleza al introducir nuevas marcas nacionales y productos exclusivos. Entre las adiciones notables se encuentran e.l.f. cosmetics en más de 10,000 tiendas, MONDAY haircare en aproximadamente 17,000 ubicaciones, y asociaciones exclusivas con marcas como Root to End® y Degree®. El minorista está lanzando nuevos productos exclusivos, incluyendo el gel de baño Degree® a $5 y los aceites labiales Yumzee™.
Esta iniciativa se alinea con la estrategia de DG para atender a comunidades desatendidas, con aproximadamente el 80% de sus 20,594 tiendas ubicadas en áreas con 20,000 o menos residentes.
Dollar General (NYSE: DG)는 4월 6일부터 12일까지 '7일간의 뷰티 세일' 이벤트를 통해 뷰티 및 개인 관리 제품에 대한 매일 큰 할인 혜택을 제공하는 주요 뷰티 이니셔티브를 발표했습니다. 이 이벤트는 L'Oreal, MONDAY haircare, Dial 및 Old Spice와 같은 주요 브랜드의 할인 상품을 포함합니다.
회사는 새로운 국가 브랜드와 독점 제품을 도입하여 뷰티 포트폴리오를 확장하고 있습니다. 주목할 만한 추가 사항으로는 10,000개 이상의 매장에서 판매되는 e.l.f. cosmetics, 약 17,000개 매장에서 판매되는 MONDAY haircare, Root to End® 및 Degree®와 같은 브랜드와의 독점 파트너십이 있습니다. 소매업체는 5달러에 Degree® 바디 워시와 Yumzee™ 립 오일을 포함한 새로운 독점 제품을 출시하고 있습니다.
이 이니셔티브는 DG의 전략과 일치하며, 20,594개 매장 중 약 80%가 20,000명 이하의 주민이 거주하는 지역에 위치하고 있습니다.
Dollar General (NYSE: DG) annonce une grande initiative beauté avec l'événement '7 Jours d'Économies Beauté' qui se déroulera du 6 au 12 avril, offrant des réductions quotidiennes significatives sur les produits de beauté et de soins personnels. L'événement comprend des offres de grandes marques comme L'Oreal, MONDAY haircare, Dial et Old Spice.
L'entreprise élargit son portefeuille beauté en introduisant de nouvelles marques nationales et des produits exclusifs. Parmi les ajouts notables figurent e.l.f. cosmetics dans plus de 10 000 magasins, MONDAY haircare dans environ 17 000 emplacements et des partenariats exclusifs avec des marques telles que Root to End® et Degree®. Le détaillant lance de nouveaux produits exclusifs, y compris le gel douche Degree® à 5 dollars et les huiles à lèvres Yumzee™.
Cette initiative s'inscrit dans la stratégie de DG visant à servir les communautés mal desservies, avec environ 80 % de ses 20 594 magasins situés dans des zones comptant 20 000 habitants ou moins.
Dollar General (NYSE: DG) kündigt eine große Schönheitsinitiative an, die vom 6. bis 12. April das Event '7 Tage Schönheitsrabatte' umfasst, bei dem täglich bedeutende Rabatte auf Schönheits- und Körperpflegeprodukte angeboten werden. Das Event beinhaltet Angebote von großen Marken wie L'Oreal, MONDAY haircare, Dial und Old Spice.
Das Unternehmen erweitert sein Schönheitsportfolio, indem es neue nationale Marken und exklusive Produkte einführt. Zu den bemerkenswerten Ergänzungen gehören e.l.f. cosmetics in über 10.000 Geschäften, MONDAY haircare in etwa 17.000 Standorten und exklusive Partnerschaften mit Marken wie Root to End® und Degree®. Der Einzelhändler bringt neue exklusive Produkte auf den Markt, darunter das Degree® Duschgel für 5 Dollar und Yumzee™ Lippenöle.
Diese Initiative steht im Einklang mit der Strategie von DG, unterversorgte Gemeinden zu bedienen, wobei etwa 80 % seiner 20.594 Geschäfte in Gebieten mit 20.000 oder weniger Einwohnern liegen.
- Expansion of beauty product offerings with major national brands
- Wide retail presence with 20,594 stores across the United States and Mexico
- Strategic focus on underserved markets with 80% of stores in small communities
- Introduction of exclusive brand partnerships potentially increasing profit margins
- None.
Retailer helps customers save big on beauty and personal care during its 7 Days of Savings Beauty event and adds new national and exclusive brand selections
7 Days of Savings Beauty Event
DG’s 7 Days of Savings Beauty event kicks off April 6 and runs through April 12 with deep daily discounts on beauty and personal care products. Featured offers include:
-
Sunday, April 6 – L’Oreal® Event – Save
$5 $15 -
Monday, April 7 – MONDAY haircare – Save
$2 -
Tuesday, April 8 – Dial® 32oz Bodywash – Save
$3 -
Wednesday, April 9 – Edgewell™ or Skintimate® Shave Gel – Save
$2.25 -
Thursday, April 10 – Irish Spring® or Softsoap® 20oz – Save
$5 - Friday, April 11 – Old Spice® or Secret® Whole Body Deodorant – Buy One, Get One Free
- Saturday, April 12 – Dial® Hand Soap (11 oz.) or Bar Soap (3 bar, 4 oz.) – Buy One, Get One Free
“At Dollar General, we believe everyone deserves to feel beautiful and confident, and financial constraints shouldn’t be a barrier,” said Jimmy Nguyen, vice president and division merchandise manager of health and beauty at Dollar General. “We are excited to offer our customers a carefully curated and accessible, on-trend assortment of products they need and want across beauty, self and family care.”
In addition to the featured deals and Dollar General’s everyday low prices, the DG app and website enable customers to discover the latest discounts, promotions and instant savings and to clip digital coupons and cash back offers.
DG’s Commitment to Curated Beauty & Personal Care
As a small box retailer with a strategy of listening and responding to customer feedback, Dollar General is intentional in its product selections.
Bringing Brands Customers Trust: To enhance its range of on-trend, affordable products, DG recently introduced several national brand beauty and personal care lines, including:
-
e.l.f. cosmetics debuted at Dollar General last fall and its holy grail collection will be available this spring in more than 10,000 DG stores. With approximately
80% of DG stores located in communities of 20,000 or fewer people, Dollar General’s strategy to serve the underserved aligns with e.l.f.'s mission to make the best of beauty accessible to every eye, lip, and face. -
MONDAY is now available in approximately 17,000 stores, with more than 10 items priced
$5 $7
Executing on Exclusives: DG has also expanded partnerships with trusted brands, adding new products exclusive to DG:
- Root to End®, which debuted at DG in 2021, has added six new hair care products including Volumizing Shampoo & Conditioner, Scalp Soothing Shampoo & Conditioner, Purifying Dry Shampoo and Volumizing Dry Shampoo. The collection of 16 products contains a proprietary 11 Amino Acid Blend to help condition hair from root to end. They are cruelty-free, vegan and free from SLS/SLES, parabens, phthalates and mineral oil.
-
Degree®'s new body wash, developed exclusively for DG by Unilever, will be available this year in four scents and is accessibly priced at
$5 - Yumzee™, an affordable fruit-forward line of lip oils, is available chain-wide at DG.
To find a nearby Dollar General store location offering the new beauty and personal care products, customers can download the DG app.
About Dollar General Corporation
Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of January 31, 2025, the Company’s 20,594 Dollar General, DG Market, DGX and pOpshelf stores across
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Source: Dollar General Corporation
FAQ
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