Dollar General Delivers Seasonal Food Savings Making Holiday Meals More Affordable and Convenient

Rhea-AI Summary

Dollar General (NYSE: DG) announced holiday season food discounts and promotions to make meal preparation more affordable. The retailer is offering deals including 2 for $5 Pillsbury® biscuits and crescent rolls, 2 for $5 Philadelphia Cream Cheese®, and 2 for $3.50 Betty Crocker® cake mixes. The company introduced 'buy two, get one free' Thanksgiving bundle deals through November 28th and collaborated with a dietician to develop Better For You recipes under $2.50 per serving. DG currently offers fresh produce in over 5,400 stores and fresh meat in approximately 600 DG Market locations. The company is also running DG Deal Days with promotions on 6,000+ items from Halloween to Christmas.

Positive

• Expansion of fresh produce offering to 5,400 stores, leading in produce distribution points among U.S. retailers
• Fresh meat offering in 600 DG Market locations
• Strategic partnerships with major national brands
• Extensive promotional campaign covering 6,000+ items

Negative

• None.

Insights

Market Research Analyst

This promotional campaign represents a strategic move by Dollar General to capture holiday food spending amid challenging economic conditions. The retailer's focus on bundled deals and recipe-centric promotions shows adaptation to consumer behavior trends, where shoppers are increasingly price-sensitive and seeking value. The expansion to 5,400 stores with fresh produce demonstrates significant infrastructure investment, though the immediate revenue impact may be

The partnership with Feeding America and the emphasis on serving food deserts aligns with growing consumer preference for socially responsible retailers. While these initiatives may boost brand perception and customer loyalty, the aggressive pricing strategy and extensive promotions could pressure margins in the short term. The expansion of DG Market format to include fresh meat in 600 locations indicates a calculated push into higher-margin categories, but execution and inventory management will be important for profitability.

DG is Decked Out in Deals to help put food on the table this season

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)-- Dollar General (NYSE: DG) announced today its holiday season food discounts and promotions designed to help make meal preparation affordable, nutritious and convenient. The retailer, serving more than 20,000 communities across 48 states, many in USDA-defined food deserts, offers a wide range of food and ingredient options, including new festive seasonal baking finds, recipes and more.

Holiday Products and Deals

This year, families can shop a selection of holiday favorites from top national brands such as Betty Crocker®, Dole®, Nestlé® along with holiday staples from DG’s private brand, Clover Valley®.

This week (November 17-23), promotional offers include 2 for $5 Pillsbury® biscuits and crescent rolls; 2 for $5 Philadelphia Cream Cheese®; 2 for $3.50 Betty Crocker® cake mixes and icing; select Clover Valley® canned vegetables 2 for $1.

Adding to the season of giving, the Company is offering recipe-centric 'buy two, get one free' Thanksgiving bundle deals now through November 28th on traditional dishes such as Green Bean Casserole, Sweet Potato Casserole and Pumpkin Pie with ingredients available at Dollar General.

Healthier Food Options

Dollar General is not just about affordability but also committed to providing access to fresh ingredients for customers to create healthier holiday dishes and recently collaborated with Registered Dietician and Nutritionist Mary Alice Cain to develop new seasonal Better For You recipes such as Twice Baked Sweet Potatoes, Green Beans with Crunchy Ramen Topping, Baked Apple Pecan Chicken and Candied Nuts with each serving costing less than $2.50.

"At Dollar General, we understand access to nutritious food is critical," said Allen Warch, vice president and division merchandise manager of food and fresh. "Our team works relentlessly to make healthier options both affordable and accessible for customers and communities. We are proud to exhibit our mission of Serving Others by providing diverse, quality food choices to underserved communities, regardless of their location or economic status."

DG currently offers fresh produce in more than 5,400 stores, and though not a grocer, has more individual points of produce distribution than any other U.S. mass retailer or grocer. As the Company continues to expand its footprint and offerings, its DG Market store format offers fresh meat in approximately 600 locations.

Nourishing Neighbors in Need

In 2021, DG announced an operational partnership with Feeding America to address national food insecurity currently affecting over 44 million Americans. As of September 2024, DG has donated more than $4 million and the equivalent of more than 37 million meals through in-kind donations. Today, DG serves one-third of the nation’s counties through the partnership, donating essential food items to neighbors in need across 38 states through its stores and distribution centers, not just during the holidays, but all year long.

Ways to Save

To help customers save even more, Dollar General is featuring deals on more than 6,000 items storewide during DG Deal Days - weekly three-day sales events offered each Thursday through Saturday from Halloween to Christmas. These promotions are in addition to Dollar General’s everyday low prices, and weekly $5 off $25 on Saturdays, enabling customers to layer deals for even greater savings. Customers can also download the myDG app to take advantage of the most deals and savings.

As the nation's largest small-box discount retailer by store count, DG is committed to making shopping convenient, hassle-free and affordable. With a mission is Serving Others, DG strives to make a difference in the lives of its customers and communities.

About Dollar General Corporation

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 2, 2024, the Company’s 20,345 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241119359454/en/

dgpr@dollargeneral.com

Source: Dollar General Corporation

FAQ

What are Dollar General's (DG) holiday food promotions for 2024?

DG is offering 2 for $5 Pillsbury biscuits and crescent rolls, 2 for $5 Philadelphia Cream Cheese, 2 for $3.50 Betty Crocker cake mixes, and 'buy two, get one free' Thanksgiving bundle deals through November 28th.

How many Dollar General (DG) stores offer fresh produce in 2024?

Dollar General offers fresh produce in more than 5,400 stores, making it the retailer with the most individual points of produce distribution in the U.S.

What is Dollar General's (DG) DG Deal Days promotion for the 2024 holiday season?

DG Deal Days are weekly three-day sales events running Thursday through Saturday from Halloween to Christmas, featuring deals on more than 6,000 items storewide.