Dollar General Announces New Super Premium Pet Food

Rhea-AI Summary

Dollar General has rebranded its pet food line, Nature’s Menu, focusing on premium quality at value prices. The new formula highlights natural ingredients, including real meat as the main component, and excludes fillers, artificial additives, and by-products. Products range from $7 to $20, with sizes available in 5-pound and 15-pound bags. An updated wet food line is set to launch this summer. The initiative underscores Dollar General’s commitment to private brands and reflects consumer insights, promising a 100% satisfaction guarantee.

Positive

• Premium repositioning of pet food line may attract quality-conscious customers.
• Investment in private brands could enhance customer loyalty and repeat purchases.
• Nature’s Menu features high-quality natural ingredients, appealing to health-focused pet owners.

Negative

• None.

Family-Made in the U.S.A., Nature’s Menu® Features Natural Ingredients

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)-- Dollar General has reformulated and rebranded its dog and cat food line, Nature’s Menu. The Company’s continued investment in private brands is illustrated through this elevated, now premium brand pet food at a value price, which was developed in response to consumer insights.

Nature’s Menu dry pet foods, available exclusively at Dollar General stores, are crafted with natural ingredients including real beef, lamb or farm-raised, cage free chicken as the #1 ingredient and contain vegetables and wholesome grains. (Photo: Business Wire)

“Our team of brand managers and buyers strive to ensure each private brand item we develop focuses on the needs of our customers and their families. Such is the case with Nature’s Menu, Dollar General’s exclusive super premium dog and cat food brand,” said Jackie Li, senior vice president of private brands and global sourcing at Dollar General. “Nature’s Menu is made by a family-owned and operated company in the U.S.A and, like other DG private brands, is backed by our 100% satisfaction guarantee. We are pleased to bring this exceptional, premium brand of pet food to market.”

Nature’s Menu dry pet foods are crafted with natural ingredients including real beef, lamb or farm-raised, cage free chicken as the #1 ingredient. These pet foods contain vegetables and wholesome grains and are free from corn, soy, wheat, fillers, animal by-products, artificial colors, flavors and preservatives. Nature’s Menu dry pet food products are enhanced with prebiotics and probiotics to help support healthy digestion, and they feature added vitamins, minerals and other trace nutrients including Omega 3 and 6 Fatty Acids for healthy skin and coats.

Nature’s Menu dry pet food is available chain-wide in 5-pound and 15-pound dog foods in Chicken, Lamb or Beef with Brown Rice; a 5-pound Chicken and Brown Rice puppy food; and a 3.5-pound Chicken and Brown Rice cat food. Prices range from $7.00 to $20.00 per bag.

This summer, Nature’s Menu will debut a newly reformulated wet pet food, made in the U.S.A. Additional details will be shared when available.

High-res photos are available for download here.

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Dollar General operated 18,818 stores in 47 states as of October 28, 2022. In addition to high-quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo. Learn more about Dollar General at www.dollargeneral.com.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20230307005367/en/

Media Hotline: 1-877-944-DGPR (3477)

dgpr@dollargeneral.com

Source: Dollar General Corporation

FAQ

What is Dollar General's new pet food brand?

Dollar General's new pet food brand is called Nature’s Menu, focusing on premium quality with natural ingredients.

When did Dollar General announce its pet food reformulation?

Dollar General announced the reformulation of its pet food line on March 7, 2023.

What ingredients are included in Nature’s Menu pet food?

Nature’s Menu pet food is made with real meat as the #1 ingredient, along with vegetables, wholesome grains, and is free from fillers and artificial additives.

What price range does Nature's Menu pet food fall under?

Nature’s Menu pet food is priced between $7.00 and $20.00 per bag.

Will Dollar General introduce any new pet food products?

Yes, Dollar General plans to debut a newly reformulated wet pet food this summer.