Dollar General Announces New Dolly Parton Kitchen and Housewares Collection in Stores Nationwide

Rhea-AI Summary

Dollar General has announced the launch of a new kitchen and housewares collection inspired by Dolly Parton. The collection will be available in approximately 20,000 stores across 48 states starting mid-July.

Featuring around 50 items, prices range from $1 to $10, with most items costing $5 or less. The collection is a nod to Dolly Parton's rural upbringing in the Smoky Mountains and includes a variety of home décor, kitchen, and tableware items.

Emily Taylor, Dollar General's executive vice president and chief merchandising officer, highlighted the shared humble beginnings between Dolly Parton and Dollar General as a special aspect of this collaboration.

For more details and to find the nearest store, visit the Dollar General website or the myDG app.

Positive

• Launch of a new product line can boost sales and attract new customers.
• Partnership with a high-profile celebrity like Dolly Parton enhances brand recognition and market appeal.
• Affordable pricing strategy may attract price-sensitive consumers, potentially increasing market share.

Negative

• No significant negative points identified in the press release.

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)-- Tennessee-based company Dollar General is excited to announce the debut of a multi-category kitchen and housewares collection from global icon Dolly Parton.

The Dolly Parton kitchen and housewares collection, developed just for Dollar General, features approximately 50 items affordably priced from $1 to $10 with most items only $5 or less. (Photo: Dollar General)

Inspired by her rural upbringing in the Smoky Mountains, the kitchen and housewares collection is a nod to Dolly’s legacy and depicts key moments from her early life. Whether “Workin’ 9 to 5” or struck with a case of the “Tennessee Homesick Blues,” the wide array of home decor, kitchen and tableware items will add a spark of Dolly’s style to any home.

“Our shared humble beginnings make this a special program for Dollar General. We are thrilled to bring this exclusive collection, curated by one of the most iconic stars in country music, to DG customers,” said Emily Taylor, executive vice president and chief merchandising officer at Dollar General.

Available at all of Dollar General’s approximately 20,000 locations in 48 states starting mid-July, this Dolly Parton kitchen and housewares collection, developed just for Dollar General, features approximately 50 items affordably priced from $1 to $10 with most items only $5 or less. To locate the nearest Dollar General store visit the DG website or myDG app.

For more information about the collection and to explore the full range of products, please visit https://www.dollargeneral.com/.

Download high-res images here.

About Dollar General Corporation

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of May 3, 2024, the Company’s 20,149 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever. Learn more at DollarGeneral.com.

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Dollar General Media Relations

dgpr@dollargeneral.com

Source: Dollar General Corporation

FAQ

When is the Dolly Parton kitchen and housewares collection launching at Dollar General stores?

The Dolly Parton kitchen and housewares collection will be available at Dollar General stores starting mid-July.

How many items are in the Dolly Parton kitchen and housewares collection at Dollar General?

The Dolly Parton kitchen and housewares collection features approximately 50 items.

What is the price range for the Dolly Parton kitchen and housewares collection at Dollar General?

Items in the Dolly Parton kitchen and housewares collection are priced from $1 to $10, with most items costing $5 or less.

How many Dollar General stores will carry the Dolly Parton kitchen and housewares collection?

The collection will be available in approximately 20,000 Dollar General stores across 48 states.

Where can I find more information about the Dolly Parton kitchen and housewares collection at Dollar General?

For more information, visit the Dollar General website or the myDG app.