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Dollar General Corporation (DG) is a well-established American retail chain that has been delivering value to shoppers for over 75 years. The company operates over 20,000 stores across 43 states, making it a ubiquitous presence, particularly in rural areas. Dollar General offers an extensive range of products that are frequently used and replenished, including food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares, and seasonal items. These products are available at low everyday prices, providing significant convenience and savings to its customers.
The company's core business revolves around offering both branded and private-label consumable items, such as paper products, cleaning supplies, packaged and perishable food, tobacco, and health and beauty items. Notably, 80% of Dollar General's net sales come from these consumable items. The company also sells a limited assortment of seasonal merchandise, home products, and apparel, with most items priced at $10 or lower.
Dollar General's business model is centered around simplicity and frugality. The typical store is about 7,500 square feet and strategically located in small communities with limited shopping options, making it a convenient destination for fill-in trips. The company partners with some of America's most trusted manufacturers, including Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo, ensuring a broad selection of high-quality products.
Recent achievements include the ongoing expansion of its store network and continuous improvement in its product offerings. The company's mission is to serve others by keeping its operations straightforward and its prices low. This focus on substance and simplicity allows Dollar General to effectively meet the needs of its customers and maintain steady growth in a competitive retail landscape.
For more information on Dollar General, please visit www.dollargeneral.com.
Dollar General celebrated the grand opening of its first Arkansas distribution center in North Little Rock on February 22, 2025. The state-of-the-art facility, representing a $160 million investment in Pulaski County, spans approximately one million square feet and is expected to create about 300 new jobs at full capacity.
The facility combines traditional supply chain, DG Fresh network for perishables, and DG Private Fleet operations. As part of the celebration, the company donated $20,000 to the Arkansas Food Bank, adding to their total contribution of over 300,000 meals equivalent in Arkansas.
The facility opening marks a significant milestone, coming 50 years after Dollar General's first Arkansas store opened in 1975. The company currently employs more than 5,700 Arkansans through its store and distribution center presence. The new facility offers positions in warehouse operations, HR, inventory control, maintenance, training, and administration.
Dollar General (NYSE: DG) has announced key leadership changes effective February 1, 2025. Steve Deckard, previously executive vice president of store operations and development, will transition to a new role as executive vice president of strategy and development, focusing on national footprint expansion and strategic initiatives.
Tracey Herrmann has been promoted to executive vice president of store operations, where she will lead field operations for over 20,000 stores across 48 states. Herrmann previously served as senior vice president of store operations for the southeast division and has 12 years of experience with the company.
Deckard, who joined Dollar General in 2006, has played a important role in the company's international expansion into Mexico and various strategic initiatives including pOpshelf. The company operates multiple store formats including Dollar General, DG Market, DGX, pOpshelf, and Mi Súper Dollar General in Mexico.
Dollar General (NYSE: DG) is enhancing its private brand offerings and savings initiatives to help customers stretch their budgets. The company's private brand portfolio includes over 3,200 consumable products, with Clover Valley® being the largest brand, achieving $2.3B in retail sales for fiscal 2023. For Q1 2025, DG plans to add approximately 100 new private brand products, with more than half under the Clover Valley® name.
The company launched weekly deals on 2,000+ products through digital coupons, cash back offers, and instant savings, representing 20-25% of total in-store products. DG maintains about 2,000 items priced at $1 or less, with its Value Valley section featuring 250-300 rotating products. As of November 1, 2024, Dollar General operates 20,523 stores across various formats in the United States and Mexico.
Dollar General (NYSE: DG) has announced its final holiday deals for December 16-24 as part of its '24 Days of Savings' campaign. The promotion features significant daily discounts including 50% off on items like Toastmaster Stand Mixer and Frigidaire Mini Fridge, along with BOGO offers on beverages and batteries. These deals are available at over 20,000 stores nationwide but not online.
The promotion is part of DG's broader 'Decked Out in Deals' holiday savings initiative, which includes DG Deal Days offering discounts on more than 6,000 items storewide. Customers can find daily deals through the DG app, social media, DG.com's landing page, and in-store signage.
Dollar General (NYSE: DG) has announced its holiday discounts for December 9-14 as part of its '24 Days of Savings' campaign. The promotion features daily deals through Christmas Eve, including: $4 Holiday Slippers (50% off), 2 for $4 Pillsbury products, $15 Jumbo Plush toys (50% off), $2 True Living Plastic Cups (50% off), $1 Holiday Wrapping Paper (66% off), and $8 Pre-Lit Holiday Trees (60% off).
These offers complement DG's ongoing Decked Out in Deals holiday savings program, which includes DG Deal Days promotions on over 6,000 items storewide. The deals are available at all 20,000+ Dollar General stores nationwide while supplies last, but not online. Daily deals are announced through the DG app, social media, website, and in-store signage.
Dollar General (DG) reported Q3 2024 financial results with net sales increasing 5.0% to $10.2 billion and same-store sales growth of 1.3%. However, operating profit decreased 25.3% to $323.8 million, and diluted EPS fell 29.4% to $0.89. The quarter was impacted by $32.7 million in hurricane-related expenses.
The company updated its fiscal year 2024 guidance, projecting net sales growth of 4.8% to 5.1% and same-store sales growth of 1.1% to 1.4%. For 2025, DG announced Project Elevate, planning approximately 4,885 real estate projects, including 575 new U.S. stores, 2,000 full remodels, and 2,250 Project Elevate remodels.
pOpshelf, a retail chain operating over 200 stores across 21 states, announced special daily deals through Christmas Eve and launched a new customer loyalty program. The pOpshelf perksTM program offers customers 10 points per dollar spent, with a $5 reward for every 1,000 points accumulated. The program includes a 15% birthday reward and double points days. Customers can earn bonus points by downloading the app (400 points), creating an account (400 points), and completing their profile (200 points). The retailer is featuring deals on various items including Lego® sets, holiday candy, area rugs, board games, and Hot Wheels®.
Dollar General (NYSE: DG) announces its '24 Days of Savings' holiday promotion, offering daily discounts on featured items from December 1st through Christmas Eve. This initiative complements the existing Decked Out in Deals holiday savings program, which includes DG Deal Days with promotions on over 6,000 items storewide. Sample deals include $1 holiday mugs (originally $3), BOGO free True Living® plates/bowls, 50% off tower speaker systems, and Smithfield® bacon at 2 for $6. The promotion will be available at DG's 20,000+ stores nationwide, with weekly deals announced through the myDG app, social media, website, and in-store signage.
Dollar General (NYSE: DG) announced holiday season food discounts and promotions to make meal preparation more affordable. The retailer is offering deals including 2 for $5 Pillsbury® biscuits and crescent rolls, 2 for $5 Philadelphia Cream Cheese®, and 2 for $3.50 Betty Crocker® cake mixes. The company introduced 'buy two, get one free' Thanksgiving bundle deals through November 28th and collaborated with a dietician to develop Better For You recipes under $2.50 per serving. DG currently offers fresh produce in over 5,400 stores and fresh meat in approximately 600 DG Market locations. The company is also running DG Deal Days with promotions on 6,000+ items from Halloween to Christmas.
Dollar General (DG) has celebrated the grand opening of its first distribution center in Colorado, located in Aurora. The state-of-the-art, one million square foot facility is expected to create approximately 400 new jobs at full capacity and will support the company's growing DG Private Fleet presence. The facility marks a significant expansion in the western United States. As part of the celebration, Dollar General donated $10,000 each to Aurora Public Schools and Food Bank of the Rockies. The company, which opened its first Colorado store in 2006, currently employs more than 950 Coloradoans through its distribution center and store presence.
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