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Dollar General Announces Changes to Leadership Team

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Dollar General (NYSE: DG) has announced key leadership changes effective February 1, 2025. Steve Deckard, previously executive vice president of store operations and development, will transition to a new role as executive vice president of strategy and development, focusing on national footprint expansion and strategic initiatives.

Tracey Herrmann has been promoted to executive vice president of store operations, where she will lead field operations for over 20,000 stores across 48 states. Herrmann previously served as senior vice president of store operations for the southeast division and has 12 years of experience with the company.

Deckard, who joined Dollar General in 2006, has played a important role in the company's international expansion into Mexico and various strategic initiatives including pOpshelf. The company operates multiple store formats including Dollar General, DG Market, DGX, pOpshelf, and Mi Súper Dollar General in Mexico.

Dollar General (NYSE: DG) ha annunciato importanti cambiamenti nel leadership con effetto dal 1° febbraio 2025. Steve Deckard, precedentemente vicepresidente esecutivo delle operazioni e dello sviluppo dei negozi, passerà a un nuovo ruolo come vicepresidente esecutivo della strategia e dello sviluppo, concentrandosi sull'espansione della presenza nazionale e sulle iniziative strategiche.

Tracey Herrmann è stata promossa a vicepresidente esecutivo delle operazioni di negozio, dove guiderà le operazioni sul campo per oltre 20.000 negozi in 48 stati. Herrmann ha precedentemente ricoperto il ruolo di vicepresidente senior delle operazioni di negozio per la divisione sud-est e vanta 12 anni di esperienza all'interno dell'azienda.

Deckard, che è entrato in Dollar General nel 2006, ha svolto un ruolo importante nell'espansione internazionale dell'azienda in Messico e in varie iniziative strategiche, tra cui pOpshelf. L'azienda gestisce diversi formati di negozio tra cui Dollar General, DG Market, DGX, pOpshelf e Mi Súper Dollar General in Messico.

Dollar General (NYSE: DG) ha anunciado cambios clave en el liderazgo con efecto a partir del 1 de febrero de 2025. Steve Deckard, anteriormente vicepresidente ejecutivo de operaciones y desarrollo de tiendas, asumirá un nuevo cargo como vicepresidente ejecutivo de estrategia y desarrollo, enfocado en la expansión nacional y en iniciativas estratégicas.

Tracey Herrmann ha sido promovida a vicepresidente ejecutiva de operaciones de tienda, donde liderará las operaciones de campo para más de 20,000 tiendas en 48 estados. Herrmann se desempeñó anteriormente como vicepresidenta senior de operaciones de tienda para la división sureste y tiene 12 años de experiencia en la empresa.

Deckard, quien se unió a Dollar General en 2006, ha desempeñado un papel importante en la expansión internacional de la empresa en México y en diversas iniciativas estratégicas, incluyendo pOpshelf. La empresa opera múltiples formatos de tienda, incluyendo Dollar General, DG Market, DGX, pOpshelf y Mi Súper Dollar General en México.

Dollar General (NYSE: DG)는 2025년 2월 1일부터 시행되는 주요 리더십 변화를 발표했습니다. Steve Deckard는 이전에 매장 운영 및 개발의 부사장으로서 새로운 역할인 전략 및 개발의 부사장으로 전환할 예정이며, 국가적 진출 확대 및 전략적 이니셔티브에 집중할 것입니다.

Tracey Herrmann는 매장 운영의 부사장으로 승진했으며, 48개 주에 걸쳐 20,000개 이상의 매장에 대한 현장 운영을 이끌 것입니다. Herrmann은 이전에 남동부 지역의 매장 운영 수석 부사장으로 재직하며, 이 회사에서 12년의 경력을 쌓았습니다.

Deckard는 2006년에 Dollar General에 합류하였으며, 회사의 멕시코 국제 확대와 pOpshelf를 포함한 다양한 전략적 이니셔티브에서 중요한 역할을 해왔습니다. 이 회사는 Dollar General, DG Market, DGX, pOpshelf 및 멕시코의 Mi Súper Dollar General 등 여러 매장 포맷을 운영하고 있습니다.

Dollar General (NYSE: DG) a annoncé des changements importants dans son leadership, entrant en vigueur le 1er février 2025. Steve Deckard, auparavant vice-président exécutif des opérations et du développement des magasins, passera à un nouveau poste de vice-président exécutif de la stratégie et du développement, se concentrant sur l'expansion nationale et les initiatives stratégiques.

Tracey Herrmann a été promue vice-présidente exécutive des opérations de magasin, où elle dirigera les opérations de terrain pour plus de 20 000 magasins dans 48 États. Herrmann a précédemment occupé le poste de vice-présidente senior des opérations des magasins pour la division sud-est et possède 12 ans d'expérience au sein de l'entreprise.

Deckard, qui a rejoint Dollar General en 2006, a joué un rôle important dans l'expansion internationale de l'entreprise au Mexique et dans diverses initiatives stratégiques, y compris pOpshelf. L'entreprise exploite plusieurs formats de magasins, y compris Dollar General, DG Market, DGX, pOpshelf et Mi Súper Dollar General au Mexique.

Dollar General (NYSE: DG) hat wesentliche Führungswechsel angekündigt, die am 1. Februar 2025 in Kraft treten. Steve Deckard, der zuvor als Executive Vice President für Store Operations und Development tätig war, wird in eine neue Rolle als Executive Vice President für Strategie und Entwicklung wechseln, mit einem Fokus auf nationale Expansion und strategische Initiativen.

Tracey Herrmann wurde zur Executive Vice President für Store Operations befördert, wo sie die Betriebsabläufe für über 20.000 Geschäfte in 48 Bundesstaaten leiten wird. Herrmann war zuvor als Senior Vice President für die Betriebsabläufe in der Südostregion tätig und hat 12 Jahre Erfahrung im Unternehmen.

Deckard, der 2006 zu Dollar General kam, spielte eine wichtige Rolle bei der internationalen Expansion des Unternehmens nach Mexiko und verschiedenen strategischen Initiativen, einschließlich pOpshelf. Das Unternehmen betreibt mehrere Store-Formate, darunter Dollar General, DG Market, DGX, pOpshelf und Mi Súper Dollar General in Mexiko.

Positive
  • Strategic leadership reorganization to focus on expansion and operational efficiency
  • Internal promotion demonstrates strong succession planning
  • Experienced leaders with combined 31 years at Dollar General
  • Continued focus on international expansion and strategic initiatives
Negative
  • None.

Steve Deckard to Assume New Role as Executive Vice President of Strategy and Development

Tracey Herrmann Promoted to Executive Vice President of Store Operations

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)-- Dollar General Corporation (NYSE: DG) announced today that Steve Deckard, the Company’s executive vice president of store operations and development, has accepted a new role focused on the expansion of Dollar General’s national footprint, corporate wide process improvement and leadership of its strategic initiatives. Tracey Herrmann has been promoted to executive vice president of store operations. Both Deckard and Herrmann’s new roles were effective as of February 1, 2025.

In his most recent position, Deckard, who began his Dollar General career in 2006 as a regional director of stores, oversaw DG’s operations team including Dollar General retail stores, Mi Súper Dollar General in Mexico, corporate store operations, asset protection and real estate. Prior to that role, he led the Company’s international expansion into Mexico and several strategic initiatives including pOpshelf as DG’s EVP of growth and emerging markets. Additionally, Deckard has held roles of increasing responsibility across various DG departments.

“During Steve’s more than 19 years at Dollar General, his experience has spanned store operations, asset protection, real estate, financial planning as well as growth and emerging markets,” said Todd Vasos, Dollar General’s chief executive officer. “As he played a critical role in the strategic expansion into Mexico as our first international market, I am confident his extensive knowledge of our business and its operations make him uniquely qualified for this new role as executive vice president of strategy and development.”

As executive vice president of store operations, Herrmann will now lead Dollar General’s field operations teams responsible for operating the Company’s more than 20,000 stores across 48 states. Most recently, Herrmann served as senior vice president of store operations leading three divisions of DG stores in the southeast. Previously, she oversaw strategy and operations for the Company’s pOpshelf stores as SVP of channel innovation and has served in multiple senior leadership roles in merchandising, pricing and operations.

“Tracey's drive for operational excellence and innovation during her impressive 12-year career at Dollar General will ensure our continued evolution in an increasingly competitive retail landscape,” continued Vasos. “Her commitment to our mission coupled with her dedication to the brand will help deliver the best store experiences for our customers and employees.”

About Dollar General Corporation

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of November 1, 2024, the Company’s 20,523 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.

Media Hotline: 1-877-944-DGPR (3477)

dgpr@dollargeneral.com

Source: Dollar General Corporation

FAQ

What leadership changes did Dollar General (DG) announce for February 2025?

Dollar General announced Steve Deckard's transition to executive vice president of strategy and development, and Tracey Herrmann's promotion to executive vice president of store operations, both effective February 1, 2025.

How many stores does Dollar General (DG) currently operate?

As of November 1, 2024, Dollar General operates 20,523 stores across various formats including Dollar General, DG Market, DGX, and pOpshelf in the United States, plus Mi Súper Dollar General stores in Mexico.

What will be Steve Deckard's new role at Dollar General (DG)?

Steve Deckard will become executive vice president of strategy and development, focusing on national footprint expansion, corporate-wide process improvement, and leadership of strategic initiatives.

What is Tracey Herrmann's experience at Dollar General (DG)?

Tracey Herrmann has 12 years of experience at Dollar General, previously serving as senior vice president of store operations and holding multiple senior leadership roles in merchandising, pricing, and operations.

How many states does Dollar General (DG) operate in?

Dollar General operates stores across 48 states in the United States.

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