TEQUILA DON JULIO LAUNCHES A LOVE LETTER TO MEXICO WITH GROUNDBREAKING NEW CAMPAIGN PRODUCED IN COLLABORATION WITH MEXICAN CREATIVES AT THE FOREFRONT OF MODERN MEXICAN CULTURE
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Tequila Don Julio ushers in its next chapter to bring
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9201451-tequila-don-julio-a-love-letter-to-mexico-por-amor/
The global campaign debuts an entirely new visual identity for Tequila Don Julio through A Love Letter to
The final body of work was produced in collaboration with enigmatic creatives, who have each left their mark on the campaign and helped share their own vision of
Director JC Molina
Cinematographer Flavia Martinez, female cinematographer from
Stylist Nayeli De Alba showcases modern Mexican style at the heart of the work
Photographer Thalia Gochez Mexican-American photographer captured stills that represent the magnificent culture of
Anthem Music remixed by Lao of
"What truly sets this campaign apart is the entirely new visual identity that we're unveiling for Tequila Don Julio on a global stage," says Guilherme Martins, Senior Marketing Director for Global Tequila at DIAGEO & Tequila Don Julio Brand Director. "Por Amor is not just an anthem, but an invitation to celebrate the modern spirit of the country that this brand calls home and collaborate directly with its people who live Por Amor."
"As a Mexican American artist I have always felt inspired by my culture. To be asked to film a love letter to mi
"The brand's explosive growth in the US has been a result of sharing our tequila that was created out of love for craft, and this campaign is setting the stage for our next chapter," shares Christina Choi, Senior Vice President of Tequila at Diageo North America. "We've been a leader in defining luxury tequila and its culture. As we continue to share our love for tequila making with the world, we are once again defining what it means to be at the forefront of the category by partnering with Mexican creatives who demonstrate the same unparalleled drive to live Por Amor."
The stunning new work was created in partnership with Anomaly NY and Creative and Co-Director Leanne Amann. The campaign will roll out in markets around the world for the largest globally-led campaign in the brand's history. The first markets include the US,
To help bring the campaign to life, Mexican-American celebrity photographer and cultural curator Carlos Eric Lopez captured stunning portraits of each collaborator on set in
Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly. Follow @donjuliotequila on Instagram for more information on the Por Amor global campaign.
ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in
ABOUT DIAGEO NA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA
SOURCE Diageo