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TEQUILA DON JULIO ELEVATES MEXICO'S CULTURAL HERITAGE WITH BREATHTAKING DIA DE MUERTOS GLOBAL CELEBRATIONS

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Tequila Don Julio is celebrating Día de Muertos with a global initiative featuring stunning Ofrenda installations across eight major cities worldwide. The brand has partnered with Mexican visual artist Betsabeé Romero and floral designer Juan Rentería to create decorated altars in Bogotá, Cape Town, London, Los Angeles, Melbourne, Mexico City, Mumbai, and São Paulo.

Each Ofrenda honors Don Julio González, the brand's founder, while incorporating local cultural elements. The installations blend traditional Mexican heritage with contemporary interpretations, creating unique cultural spectacles in each location. The initiative spans over thirty markets globally, demonstrating the brand's commitment to championing Mexican culture and sharing the tradition of Día de Muertos with the world.

Tequila Don Julio celebra il Día de Muertos con un'iniziativa globale che presenta straordinarie installazioni di Ofrenda in otto città principali del mondo. Il brand ha collaborato con l'artista visivo messicano Betsabeé Romero e il designer floreale Juan Rentería per creare altari decorati a Bogotá, Città del Capo, Londra, Los Angeles, Melbourne, Città del Messico, Mumbai e San Paolo.

Ogni Ofrenda onora Don Julio González, il fondatore del brand, integrando elementi culturali locali. Le installazioni fondono l'eredità messicana tradizionale con interpretazioni contemporanee, creando spettacoli culturali unici in ogni luogo. L'iniziativa si estende su oltre trenta mercati a livello globale, dimostrando l'impegno del brand nel promuovere la cultura messicana e condividere la tradizione del Día de Muertos con il mondo.

Tequila Don Julio celebra el Día de Muertos con una iniciativa global que presenta impresionantes instalaciones de Ofrenda en ocho ciudades importantes alrededor del mundo. La marca se ha asociado con la artista visual mexicana Betsabeé Romero y el diseñador floral Juan Rentería para crear altares decorados en Bogotá, Ciudad del Cabo, Londres, Los Ángeles, Melbourne, Ciudad de México, Bombay y São Paulo.

Cada Ofrenda rinde homenaje a Don Julio González, el fundador de la marca, mientras incorpora elementos culturales locales. Las instalaciones combinan la herencia mexicana tradicional con interpretaciones contemporáneas, creando espectáculos culturales únicos en cada ubicación. La iniciativa abarca más de treinta mercados a nivel global, demostrando el compromiso de la marca de promover la cultura mexicana y compartir la tradición del Día de Muertos con el mundo.

테킬라 돈 훌리오죽은 자의 날을 기념하여 전 세계 8개 주요 도시에서 멋진 오프렌다 설치물들을 선보이는 글로벌 이니셔티브를 진행합니다. 이 브랜드는 멕시코의 시각 예술가 베사베 로메로와 꽃 디자이너 후안 렌테리아와 협력하여 보고타, 케이프타운, 런던, 로스앤젤레스, 멜버른, 멕시코시티, 뭄바이, 상파울루에 장식된 제단을 만들었습니다.

각 오프렌다는 브랜드 창립자인 돈 훌리오 곤잘레스를 기리며 지역 문화 요소를 통합합니다. 이 설치물들은 전통 멕시코 유산과 현대적 해석을 혼합하여 각 장소에서 독특한 문화적 장관을 만듭니다. 이 이니셔티브는 전 세계적으로 30개 이상의 시장에 걸쳐 진행되며, 멕시코 문화를 지지하고 죽은 자의 날 전통을 전 세계에 공유하려는 브랜드의 헌신을 보여줍니다.

Tequila Don Julio célèbre le Día de Muertos avec une initiative mondiale comprenant des installations d'Ofrenda impressionnantes dans huit grandes villes à travers le monde. La marque s'est associée à l'artiste visuel mexicain Betsabeé Romero et au designer floral Juan Rentería pour créer des autels décorés à Bogotá, Le Cap, Londres, Los Angeles, Melbourne, Mexico, Bombay et São Paulo.

Chaque Ofrenda honore Don Julio González, le fondateur de la marque, tout en intégrant des éléments culturels locaux. Les installations mêlent héritage mexicain traditionnel et interprétations contemporaines, créant des spectacles culturels uniques dans chaque lieu. L'initiative s'étend sur plus de trente marchés dans le monde entier, démontrant l'engagement de la marque à promouvoir la culture mexicaine et à partager la tradition du Día de Muertos avec le monde.

Tequila Don Julio feiert Día de Muertos mit einer globalen Initiative, die beeindruckende Ofrenda-Installationen in acht großen Städten weltweit umfasst. Die Marke hat sich mit der mexikanischen visuellen Künstlerin Betsabeé Romero und dem Blumendesigner Juan Rentería zusammengetan, um dekorierte Altäre in Bogotá, Kapstadt, London, Los Angeles, Melbourne, Mexiko-Stadt, Mumbai und São Paulo zu schaffen.

Jede Ofrenda ehrt Don Julio González, den Gründer der Marke, und integriert lokale kulturelle Elemente. Die Installationen verbinden das traditionelle mexikanische Erbe mit zeitgenössischen Interpretationen und schaffen in jedem Ort einzigartige kulturelle Spektakel. Die Initiative erstreckt sich über mehr als dreißig Märkte weltweit und zeigt das Engagement der Marke, die mexikanische Kultur zu fördern und die Tradition des Día de Muertos mit der Welt zu teilen.

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Embrace the Eternal Spirit of Día de Muertos as Don Julio Transforms Eight Major Cities with Stunning Ofrenda Installations and Countless Local Celebrations

ATOTONILCO EL ALTO, JALISCO, Mexico, Nov. 1, 2024 /PRNewswire/ -- Día de Muertos is a cherished Mexican holiday that celebrates and honors loved ones who have passed. This year, Tequila Don Julio, Mexico's original luxury tequila, invites the world to experience the heart of this vibrant culture. More than just a brand, Tequila Don Julio is a revered symbol of Mexican heritage. In tribute to the holiday, the brand is unveiling beautifully curated Ofrendas—decorated altars—in eight dynamic cities: Bogotá, Cape Town, London, Los Angeles, Melbourne, Mexico City, Mumbai, and São Paulo as well as countless celebrations in over thirty markets around the world. This initiative brings the magic of Día de Muertos to life, encouraging locals to participate in the celebration and remembrance of those they've lost.

Tequila Don Julio Elevates Mexico’s Cultural Heritage with Breathtaking Día de Muertos Global Celebrations

Experience the full interactive Multichannel News Release here:  https://www.multivu.com/tequila-don-julio/9299751-en-dia-de-muertos-global-celebrations 

As part of the brand's commitment to celebrate and spotlight inspiring Mexican creatives, Tequila Don Julio has partnered with renowned Mexican visual artist and historian Betsabeé Romero and Mexican floral designer Juan Rentería to collaborate on the creative concept of the Ofrendas and help guide influential local artists in each city. In a nod to the tradition of honoring ancestors, featured on each Ofrenda will be the brand's visionary founder, Don Julio González, surrounded by vibrant elements and décor that blend the rich traditions of Mexico with the unique spirit and style of each city.

"As an artist deeply rooted in the traditions of Mexico, Ofrendas hold a profound significance for me— they are a living dialogue between the past and present, a space where we honor our ancestors while reflecting on contemporary realities," said Betsabeé Romero. "I've dedicated over two decades to reinterpreting these sacred altars, blending traditional elements with modern perspectives to keep this vital cultural practice alive and relevant. I am beyond grateful to Tequila Don Julio for allowing me to contribute to the creative vision of these Ofrendas and share the beauty of our Día de Muertos traditions with the world."

"Día de Muertos is a celebration of life and love— a time to connect with our roots and our memories," said Juan Rentería. "Collaborating with Tequila Don Julio to bring this tradition to life on a global scale is an honor that fills me with pride and joy. I love seeing how each city embraces and reinterprets our beautiful tradition in their own unique way."

Designed to be experienced from every angle, these installations will be displayed for Día de Muertos, transforming cities into awe-inspiring cultural spectacles. You can find our Día de Muertos experiences in these locations around the world:

  • Bogotá, Colombia: Zona T Bogotá (Calle 83 #12A, Bogotá, Colombia)
  • Cape Town, South Africa: Ostrich Ranch (Van Schoorsdrif Rd, Philadelphia, Cape Town, South Africa)
  • London, England: Rosewood London (252 High Holborn, London WC1V 7EN, United Kingdom)
  • Los Angeles, USA: Venice Beach (1800 Ocean Front Walk, Venice, CA 90291)
  • Melbourne, Australia: Beverly Rooftop (627 Chapel Street, Level 24, South Yarra, Victoria, Australia 3141)
  • Mexico City, Mexico: Museo del Estanquillo (Calle Isabel la Católica 24 Colonia Centro, Alcaldía Cuauhtémoc C.P. 06000, Ciudad de México)
  • Mumbai, India: Bastian at the Top (48th Floor, Kohinoor Square, N C. Kelkar Marg, Dadar West, Shivaji Park, Mumbai, Maharashtra 400028, India)
  • São Paulo, Brazil: Palacio Dos Cedros (R. Bom Pastor, 800 - Ipiranga, São Paulo - SP, 04203-000, Brazil)

"We are exceptionally proud to be able to create a global moment around a uniquely Mexican holiday that is a celebration of life of those who have departed," shares Sophie Kelly, Global Head of Agave at Diageo. "Tequila Don Julio is bringing Mexican culture to the forefront through worldwide authentic vibrant celebrations that will open a window for communities around the world to engage with one of Mexico's most cherished traditions."

The brand's Día de Muertos celebration reaffirms their commitment to championing Mexican culture and sharing it with the world. By spotlighting Mexican creatives and merging tradition with modernity, Tequila Don Julio is honoring the past and shaping the future of Mexican culture on the global stage.

Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly.

ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. Mexico's original luxury tequila, Tequila Don Julio uses only the highest caliber, fully matured, and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Cristalino, Tequila Don Julio Rosado, Tequila Don Julio 1942, Tequila Don Julio Alma Miel and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit www.DonJulio.com.

ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan's, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Cision View original content:https://www.prnewswire.com/news-releases/tequila-don-julio-elevates-mexicos-cultural-heritage-with-breathtaking-dia-de-muertos-global-celebrations-302294280.html

SOURCE Tequila Don Julio

FAQ

What cities is Don Julio featuring Día de Muertos Ofrendas in 2024?

Don Julio is featuring Día de Muertos Ofrendas in eight cities: Bogotá, Cape Town, London, Los Angeles, Melbourne, Mexico City, Mumbai, and São Paulo.

Who are the Mexican artists collaborating with Don Julio for the 2024 Día de Muertos celebrations?

Mexican visual artist and historian Betsabeé Romero and floral designer Juan Rentería are collaborating with Don Julio on the creative concept of the Ofrendas.

Where can I find Don Julio's Día de Muertos Ofrenda in London?

The London Ofrenda installation can be found at Rosewood London, located at 252 High Holborn, London WC1V 7EN, United Kingdom.

What is the purpose of Don Julio's global Día de Muertos celebration?

The celebration aims to share Mexican cultural heritage globally, honor the tradition of Día de Muertos, and showcase Mexican creativity through worldwide authentic celebrations.

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