TEQUILA DON JULIO 1942 PARTNERS WITH HIGH-FIDELITY CUSTOM AUDIO BRAND OJAS TO CREATE EXCLUSIVE SPEAKER SYSTEMS FOR THE LOVE OF SIPPING AND LISTENING

Rhea-AI Summary

Tequila Don Julio has collaborated with OJAS to launch exclusive speaker systems, highlighting a shared dedication to quality craftsmanship. The collaboration debuted at Miami Art Week, featuring limited-run at-home speakers inspired by the aesthetics of Don Julio's iconic tequila bottle. Priced at $6,000, these speakers emphasize intentional listening experiences, reflecting both brands' commitment to high-end, luxury craftsmanship. This partnership merges the worlds of nightlife and fine audio, focusing on the artistry behind both tequila production and audio design.

Positive

• Collaboration with OJAS showcases commitment to high-quality craftsmanship.
• Exclusive limited-run at-home speakers priced at $6,000 enhance brand prestige.
• Partnership merges luxury audio with fine tequila, appealing to connoisseurs.

Negative

• None.

The collaboration debuted during Miami Art Week, and an extremely limited run of at-home speakers will be made available for purchase

NEW YORK, Dec. 6, 2022 /PRNewswire/ -- A statement from the Artist:

"When I sat down with the team from Tequila Don Julio, they started telling me my same story, only theirs was about a man named Don Julio González who began making tequila back in 1942. His approach to making tequila was very much in line with my approach to making audio products - it's an uncompromised dedication to the purest form of production.

The kind of audio equipment that I design requires a slow and purposeful process. There are no shortcuts in the way that I design and build audio equipment, just in the way that there are no shortcuts in the way that they produce tequila, we both place an extreme emphasis on the quality of core materials used. This precision and dedication is reserved for the highest level of craftsmanship. If something isn't good in its most basic form, we aren't going to just keep trying to modify it until it is good. We use only the best quality ingredients and make something that is pure and beautiful without having to doctor it.

In designing the Tequila Don Julio 1942 x OJAS speakers, we were inspired by the aesthetics of the iconic tall bottle. We chose a deep rich brown walnut veneer on the plywood in reference to the glass. All of the electronics have a copper top plate, which is rare due to the higher cost but again, our brands are all about the quality that goes into every step and this choice is good for sonics. The end result is a refined product crafted for the love of the experience.

Tequila Don Julio 1942 and OJAS have this shared background of creating these really high-end, high-energy nightlife moments. In partnering together our aim is to not only share but also to emphasize the refined nature of our crafts. A lot of people have likely discovered our products in a nightlife setting, but both are rooted in a more deliberate, connoisseur experience. This collaboration is about honoring and appreciating the craft that goes into our products, and we're excited to share it with the world." – Devon Turnbull, Founder of OJAS

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9115551-don-julio-tequila-x-ojas-collaboration/

FAQ

What is the significance of the Tequila Don Julio 1942 x OJAS collaboration?

The collaboration emphasizes shared values of craftsmanship and quality between Tequila Don Julio and OJAS in luxury audio and tequila production.

When were the at-home speakers from the Tequila Don Julio and OJAS collaboration launched?

The at-home speakers were launched on December 6, 2022, during Miami Art Week.

What is the price of the Tequila Don Julio 1942 x OJAS speakers?

The at-home speakers are priced at $6,000.

How do the Tequila Don Julio x OJAS speakers enhance the drinking experience?

These speakers are designed to provide intentional listening and sipping experiences, ideal for luxury moments.