SMIRNOFF SMASH VODKA SODA 'RALLIES' AT PICKLE FEST WITH FOOTBALL LEGEND DREW BREES TO KICK OFF FALL "SMASH" PICKLEBALL SERIES
Smirnoff SMASH Vodka Soda, part of Diageo (NYSE: DEO), is launching a fall 'SMASH' Pickleball Series, starting with NOLA Pickle Fest featuring football legend Drew Brees. The series will expand to Illinois, Michigan, and Arizona, partnering with local celebrities. This initiative follows the successful Smirnoff SMASH Pickle Bowl in February.
Smirnoff SMASH Vodka Soda, available in four flavors (Watermelon Lime, Pineapple Orange, Raspberry Peach, and Strawberry Dragon Fruit), is capitalizing on the growing popularity of pickleball. The product, with 100 calories per can, is sold in variety packs at $17.99 for a 12-pack or $8.99 for a 6-pack.
This marketing campaign aims to boost brand visibility and sales by associating with the trendy sport of pickleball, potentially impacting Diageo's revenue in the ready-to-drink (RTD) beverage segment.
Smirnoff SMASH Vodka Soda, parte di Diageo (NYSE: DEO), lancia una serie autunnale di eventi 'SMASH' dedicati al pickleball, partendo dal NOLA Pickle Fest con la leggenda del football Drew Brees. La serie si estenderà a Illinois, Michigan e Arizona, collaborando con celebrità locali. Questa iniziativa segue il successo dello Smirnoff SMASH Pickle Bowl tenutosi a febbraio.
Smirnoff SMASH Vodka Soda, disponibile in quattro gusti (Watermelon Lime, Pineapple Orange, Raspberry Peach e Strawberry Dragon Fruit), sta sfruttando la crescente popolarità del pickleball. Il prodotto, con 100 calorie per lattina, è venduto in confezioni miste a 17,99$ per un pacco da 12 o a 8,99$ per un pacco da 6.
Questa campagna di marketing mira ad aumentare la visibilità del marchio e le vendite associandosi allo sport alla moda del pickleball, con potenziali impatti sui ricavi di Diageo nel segmento delle bevande pronte da bere (RTD).
Smirnoff SMASH Vodka Soda, parte de Diageo (NYSE: DEO), está lanzando una serie de eventos de pickleball 'SMASH' para el otoño, comenzando con el NOLA Pickle Fest con la leyenda del fútbol Drew Brees. La serie se expandirá a Illinois, Michigan y Arizona, colaborando con celebridades locales. Esta iniciativa sigue el éxito del Smirnoff SMASH Pickle Bowl en febrero.
Smirnoff SMASH Vodka Soda, disponible en cuatro sabores (Watermelon Lime, Pineapple Orange, Raspberry Peach y Strawberry Dragon Fruit), está aprovechando la creciente popularidad del pickleball. El producto, con 100 calorías por lata, se vende en paquetes variados a 17,99$ por un paquete de 12 o a 8,99$ por un paquete de 6.
Esta campaña de marketing tiene como objetivo aumentar la visibilidad de la marca y las ventas al asociarse con el popular deporte del pickleball, lo que podría impactar los ingresos de Diageo en el segmento de bebidas listas para beber (RTD).
스미노프 SMASH 보드카 소다(Diageo (NYSE: DEO) 소속)는 올 가을 'SMASH' 픽클볼 시리즈를 시작하며, 축구 전설 드루 브리스와 함께 NOLA 픽클 페스트에서 시작합니다. 이 시리즈는 일리노이, 미시간, 애리조나로 확장되며, 지역 유명인들과 협력합니다. 이 이니셔티브는 2월에 열린 성공적인 스미노프 SMASH 픽클볼 대회 이후에 진행됩니다.
스미노프 SMASH 보드카 소다는 (수박 라임, 파인애플 오렌지, 라즈베리 복숭아, 딸기 드래곤프루트) 네 가지 맛으로 제공되며, 픽클볼의 인기를 활용하고 있습니다. 이 제품은 1캔당 100칼로리를 제공하며, 12캔 패키지는 17.99달러, 6캔 패키지는 8.99달러에 판매됩니다.
이 마케팅 캠페인은 트렌디한 스포츠인 픽클볼과의 연계를 통해 브랜드 가시성과 판매를 증대시키는 것을 목표로 하며, Diageo의 즉석 음료(RTD) 부문 수익에 잠재적인 영향을 미칠 수 있습니다.
Smirnoff SMASH Vodka Soda, faisant partie de Diageo (NYSE: DEO), lance une série d'événements de pickleball 'SMASH' pour cet automne, commençant par le NOLA Pickle Fest avec la légende du football Drew Brees. La série s'étendra à l'Illinois, au Michigan et en Arizona, en s'associant à des célébrités locales. Cette initiative suit le succès du Smirnoff SMASH Pickle Bowl en février.
Smirnoff SMASH Vodka Soda, disponible en quatre saveurs (Watermelon Lime, Pineapple Orange, Raspberry Peach et Strawberry Dragon Fruit), profite de la popularité croissante du pickleball. Le produit, contenant 100 calories par canette, est vendu en packs variés au prix de 17,99$ pour un pack de 12 ou 8,99$ pour un pack de 6.
Cette campagne de marketing vise à augmenter la visibilité de la marque et les ventes en s'associant au sport tendance du pickleball, ce qui pourrait avoir un impact sur les revenus de Diageo dans le segment des boissons prêtes à boire (RTD).
Smirnoff SMASH Vodka Soda, Teil von Diageo (NYSE: DEO), startet eine Herbst-Serie "SMASH" für Pickleball, beginnend mit dem NOLA Pickle Fest, das von Fußballlegende Drew Brees präsentiert wird. Die Serie wird auf Illinois, Michigan und Arizona ausgeweitet und Kooperationspartner sind lokale Berühmtheiten. Diese Initiative folgt dem erfolgreichen Smirnoff SMASH Pickle Bowl im Februar.
Smirnoff SMASH Vodka Soda, erhältlich in vier Geschmacksrichtungen (Watermelon Lime, Pineapple Orange, Raspberry Peach und Strawberry Dragon Fruit), nutzt die wachsende Beliebtheit von Pickleball. Das Produkt enthält 100 Kalorien pro Dose und wird in gemischten Paketen zu einem Preis von 17,99$ für ein 12er-Pack oder 8,99$ für ein 6er-Pack verkauft.
Diese Marketingkampagne zielt darauf ab, die Markenbekanntheit und den Umsatz zu steigern, indem sie sich mit dem trendigen Sport Pickleball verbindet, was potenziell Diageos Einnahmen im Bereich der Ready-to-Drink (RTD)-Getränke beeinflussen könnte.
- Smirnoff SMASH Vodka Soda is leveraging the popularity of pickleball to potentially increase brand visibility and sales
- Partnership with celebrity Drew Brees may enhance brand appeal and reach
- Expansion of the 'SMASH' Pickleball Series to multiple markets could increase product exposure
- None.
In Celebration of National Pickleball Day (August 8), makers of the World's No. 1 Vodka and its Latest Ready-To-Drink Look to Bring Local Celebrity and Fan Fun to Several Markets this Fall
As true fans know, Smirnoff never passes up a SMASH hit. That's why, all weekend long, players 21+ are invited to enjoy flavorful competition at the Smirnoff SMASH Pickleball Court. Whether SMASH-ing it on the court or spectating from the sideline, pickleball fans can enjoy the latest double hit from Smirnoff SMASH Vodka Soda with all four vibrant flavors at the VIP Lounge and free Smirnoff swag up for grabs.
"We are excited to bring NOLA Pickle Fest back and team up with Smirnoff SMASH Vodka Soda to unite fans and enthusiastic players for this unique, festival-style pickleball tournament," said Brees. "This weekend is all about bringing the community together for fun and bold competition."
If you couldn't make it down South this time, never fear – Smirnoff is taking the competition on the road and calling all pickleball fans to join in on the Smirnoff SMASH Series! Bringing SMASH Vodka Soda's doubly delicious flavors to three additional markets, including
The Smirnoff SMASH Series follows the first-ever Smirnoff SMASH Pickle Bowl, where the brand served up pickleball with an unexpected twist and featured some of the biggest names in culture including Saweetie, Vernon Davis, Scheana Shay, and more. From football's biggest weekend in February to our colorful court in NOLA, we're bringing SMASH hits wherever we go.
"Smirnoff SMASH Vodka Soda is basking in America's latest sports obsession – pickleball," said Lisa Lee, Director Smirnoff Pre-Mix, Diageo. "As an OG of flavor and fun, we look to encourage fans (21+) who both love pickleball and all the celebrations that come after the game with friends, family and colleagues. It's one of the most popular sports bringing the collective together, and we will keep elevating it in the coming months."
With a thrilling and unexpected collision of two bold flavors in one can and 100 calories each, Smirnoff SMASH Vodka Soda will be a SMASH hit at any party or get together. Available in Watermelon Lime, Pineapple Orange, Raspberry Peach and Strawberry Dragon Fruit, these gluten-free RTD offerings are sold in variety packs, the suggested retail price is
About SMIRNOFF
Smirnoff has been giving the people what they want since 1864, revolutionizing drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavored malt beverage category with the launch of Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
nicole.anastasi@diageo.com
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