Ketel One Family Made Vodka Taps Patrick Schwarzenegger to Serve as First Ever "Spirit Advisor" this Holiday Season
Ketel One Family Made Vodka has appointed actor and entrepreneur Patrick Schwarzenegger as its first-ever 'Spirit Advisor' for the holiday season. Through a multi-platform campaign, Schwarzenegger will share tips for elevating holiday celebrations with Ketel One cocktails. The initiative includes social media content, seasonal cocktails, and a -edition cocktail kit available nationwide. The partnership features a collaboration with PUNCH to offer the Espresso Mint-tini Cocktail Kit, launching November 15 through Cocktail Courier. The campaign also includes bespoke cocktails and Eater-curated heatmaps in select markets highlighting the best spots to enjoy Ketel One serves.
Ketel One Family Made Vodka ha nominato l'attore e imprenditore Patrick Schwarzenegger come il suo primo 'Spirit Advisor' per la stagione natalizia. Attraverso una campagna multi-piattaforma, Schwarzenegger condividerà consigli su come elevare le celebrazioni festive con i cocktail Ketel One. L'iniziativa include contenuti sui social media, cocktail stagionali e un kit di cocktail in edizione limitata disponibile in tutto il paese. La partnership prevede una collaborazione con PUNCH per offrire il Kit Cocktail Espresso Mint-tini, che sarà lanciato il 15 novembre tramite Cocktail Courier. La campagna include anche cocktail personalizzati e mappe termiche curate da Eater in mercati selezionati che evidenziano i migliori posti per gustare i drink Ketel One.
Ketel One Family Made Vodka ha nombrado al actor y empresario Patrick Schwarzenegger como su primer 'Spirit Advisor' para la temporada navideña. A través de una campaña multiplataforma, Schwarzenegger compartirá consejos para elevar las celebraciones navideñas con cócteles de Ketel One. La iniciativa incluye contenido en redes sociales, cócteles de temporada y un kit de cócteles de edición limitada disponible a nivel nacional. La colaboración incluye una asociación con PUNCH para ofrecer el Kit de Cócteles Espresso Mint-tini, que se lanzará el 15 de noviembre a través de Cocktail Courier. La campaña también cuenta con cócteles personalizados y mapas de calor curados por Eater en mercados seleccionados que destacan los mejores lugares para disfrutar de los cócteles de Ketel One.
Ketel One Family Made Vodka는 배우이자 기업가 Patrick Schwarzenegger를 홀리데이 시즌의 첫 번째 'Spirit Advisor'로 임명했습니다. 다중 플랫폼 캠페인을 통해 Schwarzenegger는 Ketel One 칵테일로 홀리데이 축제를 향상시키는 팁을 공유할 것입니다. 이 이니셔티브에는 소셜 미디어 콘텐츠, 시즌별 칵테일 및 전국적으로 제공되는 한정판 칵테일 키트가 포함되어 있습니다. 이 파트너십은 PUNCH와의 협력을 포함하여, 11월 15일 Cocktail Courier를 통해 출시되는 Espresso Mint-tini 칵테일 키트를 제공합니다. 캠페인에는 맞춤형 칵테일과 선택된 시장에서 Ketel One 음료를 즐길 수 있는 최고의 장소를 강조하는 Eater가 큐레이션한 히트 맵도 포함됩니다.
Ketel One Family Made Vodka a nommé l'acteur et entrepreneur Patrick Schwarzenegger comme son premier 'Spirit Advisor' pour la saison des fêtes. À travers une campagne multicanale, Schwarzenegger partagera des conseils pour rehausser les célébrations de Noël avec des cocktails Ketel One. L'initiative comprend du contenu sur les réseaux sociaux, des cocktails saisonniers et un kit de cocktail en édition limitée disponible dans tout le pays. Le partenariat inclut une collaboration avec PUNCH pour proposer le Kit de Cocktail Espresso Mint-tini, qui sera lancé le 15 novembre par le biais de Cocktail Courier. La campagne comprend également des cocktails sur mesure et des cartes thermiques élaborées par Eater dans certains marchés mettant en avant les meilleurs endroits pour déguster les cocktails Ketel One.
Ketel One Family Made Vodka hat den Schauspieler und Unternehmer Patrick Schwarzenegger zu seinem ersten 'Spirit Advisor' für die Feiertagssaison ernannt. Durch eine Kampagne auf mehreren Plattformen wird Schwarzenegger Tipps geben, wie man Feiertagsfeiern mit Ketel One Cocktails aufwertet. Die Initiative umfasst Inhalte in sozialen Medien, saisonale Cocktails und ein im ganzen Land erhältliches limitierte Cocktail-Kit. Die Partnerschaft beinhaltet eine Zusammenarbeit mit PUNCH, um das Espresso Mint-tini Cocktail Kit anzubieten, das am 15. November über Cocktail Courier erhältlich sein wird. Die Kampagne enthält auch maßgeschneiderte Cocktails und von Eater kuratierte Hitze-Karten in ausgewählten Märkten, die die besten Orte hervorheben, um Ketel One Drinks zu genießen.
- Partnership with well-known celebrity Patrick Schwarzenegger could increase brand visibility
- Launch of new revenue stream through -edition cocktail kits
- Strategic marketing expansion through multi-platform campaign
- None.
The actor steps into next role as the steward of exceptional holiday moments in an exclusive collaboration with the iconic vodka brand
Experience the full interactive Multichannel News Release here: https://www.multivu.com/ketel-one-vodka/9299251-en-ketel-one-first-holiday-season-spirit-advisor-patrick-schwarzenegger
This holiday season, consumers are prioritizing meaningful moments that go beyond the expected to celebrate the season, and Ketel One is here to help. With the guidance of the Ketel One Spirit Advisor, Ketel One will sit at the heart of celebrations, sharing the best ways to incorporate Ketel One into your holidays.
Imagine finding the perfect martini on a night out with family and loved ones or scoring the best gift for the fellow cocktail enthusiast in your life – Ketel One knows a thing or two about going beyond expectations and they're sharing all their secrets. The journey continues throughout the holiday season with a limited-edition cocktail kit – for those looking to celebrate at home – available for purchase nationwide, bespoke cocktails, and heatmaps curated by Eater in select markets that highlight the best spots to enjoy Ketel One serves.
"I'm excited to be Ketel One's first ever Spirit Advisor," says Patrick Schwarzenegger. "This partnership is all about making memories during the holidays and celebrating with the right spirit, and for me that is a Ketel One martini with a twist. Unless it's a date…then we do espresso martini!"
Since its inception, Ketel One Vodka has made it a priority to not only provide quality vodka, but also provide remarkable cocktail experiences. In a world where access to exceptional experiences has become ubiquitous, our Ketel One Spirit Advisor curates and elevates, ensuring each encounter is uniquely memorable, shared among friends, family, and newfound companions alike. This collaboration promises to showcase how Ketel One can enhance every celebration, from intimate gatherings to lively parties, with the help of our expert – and a well-crafted cocktail.
"We all know that the holidays are the busiest time of the year when it comes to planning memorable moments, so we're looking forward to introducing our very first Ketel One Spirit Advisor to show that just a touch of sophistication, big or small, goes a long way in making the season a little bit brighter," explains Sam Salameh, Vice President of Vodka, Diageo. "When thinking about who would make the perfect Ketel One Spirit Advisor, we thought about someone who has insight into the finer things in life and naturally makes things better, just as Ketel One was crafted to make a better cocktail, and Patrick is someone who fit this persona perfectly."
To recreate the cocktail magic from home throughout the holiday season, Ketel One has teamed up with PUNCH to offer a seasonal, bespoke cocktail kit for purchase nationwide - a perfect gift for the cocktail enthusiast in your life. The Espresso Mint-tini Cocktail Kit by Ketel One Vodka and PUNCH, featuring the Ketel One Spirit Advisor's recommended holiday recipe, a bespoke Peppermint Espresso Martini, is available for purchase for consumers 21+ on Cocktail Courier starting November 15. For more information, please visit KetelOne.com or follow along on Instagram @KetelOne_US.
About Ketel One Family Made Vodka
Ketel One Family Made Vodka is inspired by 330 years and 11 generations of the Nolet Family's distilling expertise. Ketel One is crafted using only the highest-quality ingredients, including
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
Media Contacts:
Diageo NA
Sydney Farrar
Sydney.Farrar@diageo.com
Bullfrog + Baum
Jenna Kaplan / Elena Dabby
KetelOneVodkaPR@bullfrogandbaum.com
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SOURCE Ketel One Family Made Vodka
FAQ
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