Ketel One Family Made Vodka Introduces: Born To Cocktail

Rhea-AI Summary

Ketel One Family Made Vodka has launched a new global campaign titled Born To Cocktail, showcasing its cocktail heritage through cinematographic style. Directed by Daniel Wolfe, the campaign highlights the brand's commitment to quality and cocktail culture. It features vibrant scenes that celebrate cocktail moments, revealing its versatility in classic drinks like Bloody Marys and Espresso Martinis. The campaign is set to be released digitally starting the week of January 15, 2023, on platforms such as Hulu and CBS, promoting an elevated cocktail experience.

Positive

• Launch of a cinematic global campaign Born To Cocktail that reinforces brand identity.
• Campaign directed by notable filmmaker Daniel Wolfe, enhancing brand visibility.
• Recognition as the number one trending vodka in the world's best bars (Drinks International Brands Report, 2022).
• Emphasis on authentic quality and cocktail culture could drive higher consumer engagement.

Negative

• None.

New global campaign showcases the brand's storied cocktail roots in cinematic style

NEW YORK, Jan. 12, 2023 /PRNewswire/ -- Ketel One Family Made Vodka introduces Born To Cocktail, a cinematic campaign inspired by its classic cocktail-driven legacy and all the moments in life elevated by a well-crafted cocktail. Directed by the prolific creator and filmmaker, Daniel Wolfe, the bold campaign launches a new global platform for the award-winning Dutch vodka brand, whose multigenerational heritage of distilling expertise, innovation, and commitment to elevating everyday drinks places it at the forefront of cocktail culture.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9131251-ketel-one-family-made-vodka-introduces-born-to-cocktail/

FAQ

What is the Ketel One campaign 'Born To Cocktail' about?

The 'Born To Cocktail' campaign showcases Ketel One's cocktail heritage and promotes elevated cocktail experiences through cinematic storytelling.

Who directed the 'Born To Cocktail' campaign for Ketel One?

The campaign was directed by filmmaker Daniel Wolfe, known for his innovative visual style.

When does the 'Born To Cocktail' campaign start?

The campaign begins rolling out the week of January 15, 2023, on various digital platforms.

What recognition does Ketel One hold in the vodka market?

Ketel One is recognized as the number one trending vodka in the world's best bars according to the Drinks International Brands Report, 2022.

Which platforms will showcase Ketel One's 'Born To Cocktail' campaign?

The campaign will be featured on digital platforms including Hulu, Paramount+, ABC, and CBS.