Aged to Perfection: Crown Royal Launches Iconic Reserve Offering with 12-Year Age Statement

Rhea-AI Summary

Crown Royal introduces Crown Royal Reserve Aged 12 Years Blended Canadian Whisky, a new expression in their Reserve line featuring a 12-year age statement. Each barrel is hand-selected by master blenders and aged for a minimum of 12 years. The new offering enhances the original Reserve's profile with more pronounced fruity notes, baking spices, and vanilla, culminating in a warm finish with cinnamon notes. With 40% ABV, the whisky is recommended to be enjoyed neat or on the rocks and will be available at a suggested retail price of $49.99 for a 750ml bottle.

Positive

• Introduction of premium product with 12-year age statement, potentially commanding higher margins
• Strategic expansion of premium Reserve portfolio
• Competitive pricing at $49.99 for aged whisky segment

Negative

• None.

News Market Reaction

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-2.81% News Effect

On the day this news was published, DEO declined 2.81%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Introducing Crown Royal Reserve Aged 12 Years Blended Canadian Whisky: a Celebration of Time, Patience and the Art of Masterful Blending

NEW YORK, Oct. 31, 2024 /PRNewswire/ -- Award-winning Canadian whisky brand Crown Royal ushers in a new Reserve offering with the introduction of Crown Royal Reserve Aged 12 Years Blended Canadian Whisky. A patiently aged blend, this remarkable new expression is a showcase in craftsmanship in the growing Crown Royal portfolio, with each barrel hand-selected by master blenders and aged for a minimum of 12 years.

The new Crown Royal Reserve Aged 12 Years continues to be an approachable yet elevated offering, highlighting the artistry and dedication that define Crown Royal. With richer depth, bolder flavor and delicious complexity, this refined whisky sets a new standard for Crown Royal Reserve and is a reflection of the incredible things to come to those who put in the time.

"Crown Royal Reserve Aged 12 Years stays true to the tradition of the original Crown Royal Reserve offering while elevating the flavor profile with more pronounced fruity notes," said Mark Balkenende, Master Blender at Crown Royal. "This expression enhances what makes Reserve unique within the Crown Royal portfolio, now featuring the exciting addition of an age statement that provides a more elevated experience for our consumers."

Whisky drinkers and new fans of the category can expect even bolder and more complex flavor with the new Crown Royal Reserve Aged 12 Years, with more notes of baking spices on the palate and more fruit flavor in the blend, balanced with light notes of vanilla. The tasting experience culminates with a lingering, warm finish, complemented with notes of cinnamon.

"Crown Royal Reserve Aged 12 Years represents our commitment to delivering exceptional quality without compromise," said James Valdes, Director, Crown Royal. "With this new expression, we've enhanced our Reserve line with an age statement that reflects the craftsmanship and character of the whisky. It's a testament to our dedication to innovation, providing whisky enthusiasts with an approachable yet elevated experience."

With an ABV of 40%, Crown Royal Reserve Aged 12 Years is best enjoyed neat or on the rocks. Beginning this month, consumers can find the new Crown Royal Reserve Aged 12 Years offering transitioning onto shelves at a suggested retail price of $49.99 for a 750ml bottle.

For more information about Crown Royal Reserve Aged 12 Years and to explore the full Crown Royal portfolio, please visit crownroyal.com.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by the King and Queen of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

MEDIA CONTACTS: 
Jazmine Settles
DIAGEO
jazmine.settles@diageo.com 

TAYLOR
crownroyal@taylorstrategy.com 

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SOURCE Crown Royal

FAQ

What is the price of Crown Royal Reserve Aged 12 Years?

Crown Royal Reserve Aged 12 Years is priced at $49.99 for a 750ml bottle.

What is the alcohol content (ABV) of Crown Royal Reserve Aged 12 Years?

Crown Royal Reserve Aged 12 Years has an ABV of 40%.

What are the tasting notes of Crown Royal Reserve Aged 12 Years?

The whisky features notes of baking spices, fruit flavors, light vanilla, and a warm finish with cinnamon notes.

When will Crown Royal Reserve Aged 12 Years be available?

Crown Royal Reserve Aged 12 Years begins transitioning onto shelves in October 2024.