Aged to Perfection: Crown Royal Launches Iconic Reserve Offering with 12-Year Age Statement
Crown Royal introduces Crown Royal Reserve Aged 12 Years Blended Canadian Whisky, a new expression in their Reserve line featuring a 12-year age statement. Each barrel is hand-selected by master blenders and aged for a minimum of 12 years. The new offering enhances the original Reserve's profile with more pronounced fruity notes, baking spices, and vanilla, culminating in a warm finish with cinnamon notes. With 40% ABV, the whisky is recommended to be enjoyed neat or on the rocks and will be available at a suggested retail price of $49.99 for a 750ml bottle.
Crown Royal presenta Crown Royal Reserve Aged 12 Years Blended Canadian Whisky, una nuova espressione nella loro linea Reserve con un'indicazione di invecchiamento di 12 anni. Ogni barile è selezionato a mano dai master blender e invecchiato per un minimo di 12 anni. La nuova offerta arricchisce il profilo dell'originale Reserve con note fruttate più pronunciate, spezie per dolci e vaniglia, culminando in un finale caldo con note di cannella. Con un ABV del 40%, il whisky è consigliato da gustare liscio o con ghiaccio e sarà disponibile a un prezzo suggerito di $49.99 per una bottiglia da 750ml.
Crown Royal presenta Crown Royal Reserve Aged 12 Years Blended Canadian Whisky, una nueva expresión en su línea Reserve que cuenta con una afirmación de envejecimiento de 12 años. Cada barril es seleccionado a mano por los maestros mezcladores y envejecido por un mínimo de 12 años. La nueva oferta realza el perfil del Reserve original con notas frutales más pronunciadas, especias para hornear y vainilla, culminando en un final cálido con notas de canela. Con un ABV del 40%, se recomienda disfrutar del whisky solo o con hielo y estará disponible a un precio sugerido de $49.99 por una botella de 750ml.
Crown Royal은 Crown Royal Reserve Aged 12 Years Blended Canadian Whisky를 소개합니다. 이는 12년 숙성 기록이 있는 Reserve 라인의 새로운 표현입니다. 모든 배럴은 마스터 블렌더에 의해 손으로 선택되며 최소 12년 동안 숙성됩니다. 이번 새로운 제품은 원래 Reserve의 프로필을 더욱 뚜렷한 과일 노트, 제빵 향신료 및 바닐라로 향상시키고 시나몬 노트가 있는 따뜻한 피니시로 이어집니다. 40% ABV로, 이 위스키는 스트레이트 또는 온더록스(얼음)에 즐기기를 권장하며, 750ml 병의 권장 소매가는 $49.99입니다.
Crown Royal présente Crown Royal Reserve Aged 12 Years Blended Canadian Whisky, une nouvelle expression de sa ligne Reserve avec une mention d'âge de 12 ans. Chaque fût est sélectionné à la main par des maîtres assembleurs et vieilli pendant un minimum de 12 ans. La nouvelle offre enrichit le profil de l'original Reserve avec des notes fruitées plus prononcées, des épices à pâtisserie et de la vanille, culminant dans une finale chaleureuse avec des notes de cannelle. Avec un ABV de 40%, il est recommandé de déguster le whisky pur ou sur glace, et il sera disponible à un prix de vente conseillé de $49.99 pour une bouteille de 750ml.
Crown Royal führt Crown Royal Reserve Aged 12 Years Blended Canadian Whisky ein, eine neue Variante in ihrer Reserve-Linie mit einer Altersangabe von 12 Jahren. Jedes Fass wird von Master Blenders handverlesen und mindestens 12 Jahre gereift. Das neue Angebot verleiht dem ursprünglichen Reserve-Profil ausgeprägtere Fruchtaromen, Backgewürze und Vanille, die in einem warmen Abgang mit Zimtnoten gipfeln. Mit einem Alkoholgehalt von 40% wird empfohlen, den Whisky pur oder on the rocks zu genießen, und er wird zu einem empfohlenen Verkaufspreis von $49.99 für eine 750ml-Flasche erhältlich sein.
- Introduction of premium product with 12-year age statement, potentially commanding higher margins
- Strategic expansion of premium Reserve portfolio
- Competitive pricing at $49.99 for aged whisky segment
- None.
Insights
The launch of Crown Royal Reserve Aged 12 Years represents a strategic move by Diageo (DEO) to capitalize on the premium spirits segment, but its immediate financial impact is likely minimal. While the
The aging statement and premium positioning align with broader industry trends toward premiumization, where consumers are willing to pay more for perceived quality and authenticity. However, Crown Royal's contribution to Diageo's overall revenue is relatively modest compared to other major brands like Johnnie Walker.
The product launch demonstrates Diageo's continued focus on portfolio optimization and premiumization strategy, but investors should view this as part of regular business operations rather than a material catalyst for stock movement.
Introducing Crown Royal Reserve Aged 12 Years Blended Canadian Whisky: a Celebration of Time, Patience and the Art of Masterful Blending
The new Crown Royal Reserve Aged 12 Years continues to be an approachable yet elevated offering, highlighting the artistry and dedication that define Crown Royal. With richer depth, bolder flavor and delicious complexity, this refined whisky sets a new standard for Crown Royal Reserve and is a reflection of the incredible things to come to those who put in the time.
"Crown Royal Reserve Aged 12 Years stays true to the tradition of the original Crown Royal Reserve offering while elevating the flavor profile with more pronounced fruity notes," said Mark Balkenende, Master Blender at Crown Royal. "This expression enhances what makes Reserve unique within the Crown Royal portfolio, now featuring the exciting addition of an age statement that provides a more elevated experience for our consumers."
Whisky drinkers and new fans of the category can expect even bolder and more complex flavor with the new Crown Royal Reserve Aged 12 Years, with more notes of baking spices on the palate and more fruit flavor in the blend, balanced with light notes of vanilla. The tasting experience culminates with a lingering, warm finish, complemented with notes of cinnamon.
"Crown Royal Reserve Aged 12 Years represents our commitment to delivering exceptional quality without compromise," said James Valdes, Director, Crown Royal. "With this new expression, we've enhanced our Reserve line with an age statement that reflects the craftsmanship and character of the whisky. It's a testament to our dedication to innovation, providing whisky enthusiasts with an approachable yet elevated experience."
With an ABV of
For more information about Crown Royal Reserve Aged 12 Years and to explore the full Crown Royal portfolio, please visit crownroyal.com.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Jazmine Settles
DIAGEO
jazmine.settles@diageo.com
TAYLOR
crownroyal@taylorstrategy.com
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SOURCE Crown Royal
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