JOHNNIE WALKER BLENDED SCOTCH WHISKY MARKS RED CARPET SEASON WITH A TRIBUTE TO TRAILBLAZING WOMEN FILMMAKERS AND A CALL TO WATCH MORE WOMEN MADE FILMS
Rhea-AI Summary
Johnnie Walker, in partnership with Women In Film and MUBI, is celebrating women filmmakers during awards season. Currently, women hold just 24% of top filmmaking roles. The initiative includes a red carpet art piece honoring seven trailblazing filmmakers and aims to inspire future generations. Johnnie Walker is a presenting sponsor of the WIF Oscar Party, honoring 65 women nominated this year. Additionally, the brand is offering a 30-day free MUBI subscription to promote women-made films, reinforcing its commitment to gender equity in the film industry.
Positive
- Partnership with Women In Film and MUBI aims to promote gender equity in filmmaking.
- Celebrates seven influential women filmmakers, enhancing brand visibility.
- Offering 30-day free subscriptions to MUBI to encourage viewership of women-made films.
Negative
- Women still represent only 24% of top filmmaking roles, highlighting ongoing industry inequities.
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Through partnerships with nonprofit organization Women In Film,
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9145351-johnnie-walker-honors-women-filmmakers-on-red-carpet/
As part of the Johnnie Walker First Strides initiative, and in time for the pinnacle of awards season, the brand has crafted a piece of art symbolizing the red carpet in honor of the many women who have broken and continue to break barriers so future generations of women will be seen and celebrated walking the red carpet.
The avant-garde work spotlights seven filmmakers for their boundary-pushing contributions to culture, including:
Ana Lily Amirpour made her directorial debut in 2014 and immediately tore the mainstream to shreds with her distinctive creative vision and stylistic sense of adventure.- Janicza Bravo is an acclaimed writer and director known for breaking boundaries in both cinema and television.
Christine Choy is an electrifying artist behind and beyond the camera.Julie Dash was the firstAfrican American woman to have a feature film receive a wide theatrical release and has continued to innovate in the worlds of cinema, television, and fine art ever since.Claire Denis has created an inventive body of work and is widely recognized as an inspired director and screenwriter with a vivacious and trenchant perspective.- Wanuri Kahiu is an acclaimed filmmaker, speaker, and science fiction writer whose work champions the need for fun, fierce and frivolous African art.
Gina Prince-Bythewood is a wildly prolific director, writer, and producer, and longtime advocate for equal representation in the industry. Her films are known for their authentic, character-driven narratives.
The carpet will debut at the 16th Annual
"The stories being told by women deserve to be celebrated, and we need to see and hear more of them," said
To further uplift women in the industry and inspire future generations of bold women storytellers, Johnnie Walker is supporting the mission of WIF, the nonprofit organization dedicated to advocating for gender equity in the screen industries. Tied to a larger initiative to be announced by WIF next month, the partnership will set out to dismantle barriers and carve paths to spotlight and support women storytellers.
"We recognize and celebrate the contributions of women in the industry to encourage and inspire more women to become filmmakers," said
Johnnie Walker's support will help WIF equip emerging women filmmakers with the experience, skills, and connections needed to achieve their goals. The collective ambition is to build the pipeline, sustain careers and advocate for industry change that closes the gender gap, fosters safe working environments and ultimately achieves parity for women.
Understanding women-led films get made when more people watch them, Johnnie Walker teamed up with MUBI, the global distributor, streaming service and production company, to offer unlimited, 30-day free subscriptions. Consumers 21+ can start watching and discover new women-made films by visiting www.mubi.com/johnniewalker.
To learn more about Johnnie Walker's support for women in the film industry and the filmmakers featured on the carpet, please visit www.johnniewalker.com/firststrides.
*Lauzen, M. M. (2023,
ABOUT JOHNNIE WALKER
Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder,
Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.
Today's range of award-winning whiskies includes
ABOUT
For more information about
ABOUT WIF
Founded in 1973 as Women In Film,
ABOUT MUBI
MUBI is a global streaming service, production company and film distributor dedicated to elevating great cinema. MUBI makes, acquires, curates, and champions visionary films, connecting them to audiences all over the world.
MUBI is a place to discover ambitious films from iconic directors to emerging auteurs. A new hand-picked film arrives on the platform every day, each carefully chosen by MUBI's curators. Notebook explores all sides of cinema culture — both in print and online. And with MUBI GO, members in select countries can get a free ticket every week to see the best new films in cinemas.
MUBI is the biggest community of film lovers, available across 190 countries, with more than 12 million members around the world. MUBI acquired renowned sales agent and production company
Media contact:
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