Introducing The Cocktail Collection: A Line of Ready to Serve Premium Cocktails, Taking Hosting to the Next Level this Holiday Season
- The Cocktail Collection offers perfectly pre-mixed classic cocktails in a convenient format.
- The Ultra-Premium tier of the ready-to-serve category has grown over 49% in the last year.
- Consumers are opting to host at home more often than going to restaurants and bars.
- The Cocktail Collection is available in two sizes: 350ml ($13.99) and 750ml ($25.99).
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Created to provide the at home bartender with more time for mingling with guests, The Cocktail Collection makes the magic of mixology as simple as open, pour, and serve.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9214851-diageo-ready-to-serve-premium-cocktail-line-the-cocktail-collection/
The Cocktail Collection is guaranteed to delight hosts, guests and cocktail enthusiasts with their favorite craft cocktails in a matter of seconds. Instead of being stuck behind the bar all night looking for the right ingredients and bar tools, now consumers 21+ can just open, pour and serve to enjoy more mingling and less mixing. It is easier than ever to throw the ultimate gathering with beloved drinks that pair perfectly with thoughtfully curated menus and take no time at all to prepare. As consumers head into the holiday season, The Cocktail Collection also makes for the perfect host or hostess gift. Show up with the most popular cocktails already made and gorgeously packaged, and give the host the gift of time back to spend with their guests.
"The Cocktail Collection is here just in time to make holiday hosting even more memorable," said Nikhil Shah, Brand Director at Diageo. "Cocktail culture continues to flourish, so it's only natural that consumers are looking to bring elevated drink experiences into their homes. But making cocktails at home, and doing it well, can be challenging for the less experienced bartender. The Cocktail Collection is here to alleviate those concerns with convenient, bar-quality cocktails from trusted brands, offering a wonderful new way to enjoy holiday celebrations together this year."
The arrival of The Cocktail Collection also coincides with a massive uptick in the Ultra-Premium tier of the ready to serve category - which has grown over
Included in the new lineup of The Cocktail Collection are the following ready to serve cocktails:
- Ketel One Vodka Espresso Martini (available this fall) – A sophisticated martini layered with velvety flavors of rich espresso, dark chocolate and a hint of orange. To enjoy, chill, shake, open and pour into a coupe or martini glass.
- Ketel One Vodka Cosmopolitan (available this fall) – Juicy citrus and cranberry flavors perfectly balanced with a hint of orange blossom. To enjoy, chill, open and pour into a coupe or martini glass.
- Tanqueray Gin Negroni (available this fall) – Sweet, red vermouth balanced with herbal juniper and bitter amaro. To enjoy, chill, open and pour into a rocks glass over a large ice cube.
- Bulleit Manhattan (on shelves) – Made with straight rye whiskey, sweet vermouth and bitters. To enjoy, chill, open and pour into a cocktail glass.
- Bulleit Old Fashioned (on shelves) – Made with
Kentucky straight bourbon whiskey and orange bitters. To enjoy, chill, open and pour into a rocks glass over a large ice cube.
The Cocktail Collection is rolling out nationally and available in two large sized formats: 350ml (SRP:
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.
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Media Contacts
Jenna Kaplan/Kellie Kerwin
Bullfrog + Baum | thecocktailcollection@bullfrogandbaum.com
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SOURCE Diageo
FAQ
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