DELEÓN Tequila Unveils Its New Campaign and Brand Platform, "Bold Spirits, Rise"
DELEÓN Tequila launches its new campaign 'Bold Spirits, Rise' focused on celebrating creativity and supporting emerging artists. The campaign features collaborations with choreographer Shay Latukolan, filmmaker Ben Strebel, and photographer Kanya Iwana, showcasing their work across digital, social media, and OOH platforms. Created by Translation, the campaign aims to provide resources and opportunities for rising talent in music and dance.
The DELEÓN portfolio includes Blanco, Reposado, and Añejo variants, distinguished by their unique aging process in American Oak barrels and French Oak wine casks, creating complex flavor profiles. The brand emphasizes its commitment to craftsmanship and modern bottle design.
DELEÓN Tequila lancia la sua nuova campagna 'Bold Spirits, Rise' focalizzata sulla celebrazione della creatività e sul supporto agli artisti emergenti. La campagna presenta collaborazioni con il coreografo Shay Latukolan, il regista Ben Strebel e la fotografa Kanya Iwana, mettendo in evidenza il loro lavoro su piattaforme digitali, social media e OOH. Creata da Translation, l'iniziativa mira a fornire risorse e opportunità per i talenti in ascesa nel campo della musica e della danza.
Il portafoglio di DELEÓN comprende le varianti Blanco, Reposado e Añejo, caratterizzate dal loro unico processo di invecchiamento in barrique di rovere americano e botti di vino di rovere francese, creando profili di sapore complessi. Il marchio sottolinea il suo impegno per l'artigianato e il design moderno delle bottiglie.
DELEÓN Tequila lanza su nueva campaña 'Bold Spirits, Rise' centrada en celebrar la creatividad y apoyar a artistas emergentes. La campaña cuenta con colaboraciones con la coreógrafa Shay Latukolan, el cineasta Ben Strebel y la fotógrafa Kanya Iwana, mostrando su trabajo en plataformas digitales, redes sociales y OOH. Creada por Translation, la campaña tiene como objetivo proporcionar recursos y oportunidades para el talento en ascenso en la música y la danza.
El portafolio de DELEÓN incluye variantes Blanco, Reposado y Añejo, distinguidas por su único proceso de envejecimiento en barricas de roble americano y en toneles de vino de roble francés, creando perfiles de sabor complejos. La marca enfatiza su compromiso con la artesanía y el diseño moderno de botellas.
DELEÓN 테킬라는 창의성을 축하하고 신진 아티스트를 지원하는 데 초점을 맞춘 새로운 캠페인 'Bold Spirits, Rise'를 출시합니다. 이 캠페인은 안무가 Shay Latukolan, 영화 제작자 Ben Strebel, 사진작가 Kanya Iwana와의 협업을 특징으로 하며, 그들의 작품이 디지털, 소셜 미디어 및 OOH 플랫폼 전역에서 선보입니다. Translation이 만든 이 캠페인은 음악과 춤의 떠오르는 재능을 위한 자원과 기회를 제공하는 것을 목표로 합니다.
DELEÓN 포트폴리오에는 독특한 숙성 과정을 거친 Blanco, Reposado 및 Añejo 변형이 포함되어 있으며, 미국산 오크 통과 프랑스산 오크 와인 통에서 숙성되어 복합적인 풍미 프로필을 생성합니다. 이 브랜드는 장인정신과 현대적인 병 디자인에 대한 헌신을 강조합니다.
DELEÓN Tequila lance sa nouvelle campagne 'Bold Spirits, Rise' axée sur la célébration de la créativité et le soutien aux artistes émergents. La campagne présente des collaborations avec la chorégraphe Shay Latukolan, le réalisateur Ben Strebel et la photographe Kanya Iwana, mettant en avant leur travail à travers des plateformes numériques, les réseaux sociaux et OOH. Créée par Translation, la campagne vise à fournir des ressources et des opportunités pour les talents émergents dans la musique et la danse.
Le portefeuille DELEÓN comprend des variantes Blanco, Reposado et Añejo, reconnues pour leur processus de vieillissement unique en fûts de chêne américain et en fûts de vin en chêne français, créant des profils de saveurs complexes. La marque met l'accent sur son engagement envers l'artisanat et le design moderne des bouteilles.
DELEÓN Tequila startet seine neue Kampagne 'Bold Spirits, Rise', die sich darauf konzentriert, Kreativität zu feiern und aufstrebende Künstler zu unterstützen. Die Kampagne beinhaltet Kooperationen mit der Choreografin Shay Latukolan, dem Filmemacher Ben Strebel und der Fotografin Kanya Iwana, die ihre Arbeiten auf digitalen Plattformen, sozialen Medien und OOH präsentieren. Die von Translation kreierte Kampagne zielt darauf ab, Ressourcen und Möglichkeiten für aufstrebende Talente in Musik und Tanz bereitzustellen.
Das Portfolio von DELEÓN umfasst die Varianten Blanco, Reposado und Añejo, die sich durch ihren einzigartigen Reifungsprozess in amerikanischen Eichenfässern und französischen Eichenweinfässern auszeichnen und komplexe Geschmacksprofile schaffen. Die Marke betont ihr Engagement für Handwerkskunst und modernes Flaschendesign.
- Strategic brand positioning in premium spirits segment
- Multi-channel marketing campaign launch expanding brand visibility
- Product differentiation through unique aging process in French Oak wine casks
- None.
Celebrating the power of community and opening the space for bold spirits to create and inspire together.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/deleon-tequila/9298151-en-deleon-tequila-unveils-new-campaign-brand-platform-bold-spirits-rise
The campaign launches with a visual showcase of work brought together by a curated lineup of creative visionaries, each a symbol of the "Bold Spirits, Rise" ethos. A true collaboration, choreographer Shay Latukolan, recognized for his distinctive approach to movement, joins forces with unconventional filmmaker Ben Strebel, celebrated for his bold visual storytelling, to create a film and sequence that brings the power of flow and movement to life. With a background in dance and music, photographer Kanya Iwana, captures the emotions of movement in striking, dreamlike visuals that truly reflect DELEÓN's spirit. Together, these artists craft a powerful narrative that embodies the essence of boldness and creativity.
"Drawing inspiration from the excitement of opening a bottle of DELEÓN, I envisioned a circular flow of movement to symbolize how one bold choice can spark a chain reaction for everyone," says Shay Latukolan. "Collaborating on 'Bold Spirits, Rise' with DELEÓN empowered me to express how one bold movement can spark something powerful and foster a collective community to have an elevated experience from dance to tequila."
"'Bold Spirits, Rise' is all about celebrating the magic moments that happen when you live with authenticity and confidence," says Ari Anderman, DELEÓN Tequila Brand Director at Diageo North America. "At DELEÓN, we believe in creating the space to transform the ordinary into the extraordinary, just as our tequila elevates everyday moments. This campaign was created with, and in tribute to, those who aren't afraid to stand out, who lead with inspiring boldness, and encourage others to do the same."
The campaign, created by
The DELEÓN portfolio—featuring
Join the movement and follow the conversation on Instagram as DELEÓN creates spaces for bold spirits to rise across the country with inspired celebrations.
About DELEÓN Tequila:
At the forefront of luxury since it was first introduced to the world in 2009, DELEÓN Tequila was always ahead of its time with its elevated standard of aging and its bold, sleek design.
Only our finest, fully matured,
And an unconventional aging process: While most tequila brands age their tequila in American Oak casks, DELEÓN takes it a step further. For our Reposado and Añejo variants, we combine the bold American Oak and French wine casks to achieve the smoothness, balanced character, and nuanced complexity of DELEÓN tequila.
This is Tequila redefined—more than just a spirit, DELEÓN Tequila offers an unparalleled tasting experience that transcends boundaries. Imbued with a refined liquid elegance perfected through a blend of traditional and innovative processes, every sip of DELEÓN Tequila invites you to taste the difference. Whether enjoyed neat or as the centerpiece of a meticulously crafted cocktail, DELEÓN Tequila embodies the essence of luxury and sophistication. For more about the exceptional tequila, information visit: www.deleontequila.com and www.instagram.com/deleontequila.
Credits:
Creative: Translation
Choreography: Shay Latukolan
Music: Obongjayar
Director: Ben Strebel, Biscuit Filmworks
Photography: Kanya Iwana, De La Revolucion
Production: Biscuit Filmworks
Edit: Cabin Editorial
Color: Electric Theatre Collective
VFX/ Finishing: Shepherd VFX
Sound Design/Mix: Sonic Union
About DIAGEO:
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
Media Contact:
HUNTER | deleon@hunterpr.com
DIAGEO | marissa.cassinelli@diageo.com
View original content:https://www.prnewswire.com/news-releases/deleon-tequila-unveils-its-new-campaign-and-brand-platform-bold-spirits-rise-302311847.html
SOURCE DELEÓN Tequila
FAQ
What is DELEÓN Tequila's new campaign called and when was it launched?
What are the different varieties in DELEÓN Tequila's portfolio?
How does DELEÓN Tequila age its Reposado and Añejo variants?
