CROWN ROYAL EXPANDS HORIZONS WITH NEW SINGLE MALT CANADIAN WHISKY EXPRESSION

Rhea-AI Summary

Crown Royal, renowned for its award-winning Canadian whisky, has released its first single malt whisky, crafted from 100% malted barley and distilled in copper at the Valleyfield Distillery. Leveraging Canada's cool climate, the whisky offers a smooth, inviting taste, featuring aromas of creamy vanilla and fruity banana, with flavors of caramel, apple, and baking spices, finishing with hints of spice and cinnamon. The whisky, which has an ABV of 45%, is priced at $54.99 and is available nationwide. A launch event featuring an ice sculpture unveiling will take place at Brookfield Place, NYC, on June 7. Whisky lovers can also sample the new product at Bar Convent Brooklyn on June 11-12.

Positive

• First venture into the single malt market enhances product portfolio.
• Distilled in iconic Valleyfield Distillery, adding brand authenticity.
• Crafted from 100% malted barley, appealing to whisky connoisseurs.
• Utilizes Canada's cool climate for a smoother taste experience.
• ABV of 45% aligns with premium whisky standards.
• Nationwide availability enhances market reach.
• Special launch event and sampling opportunities for consumer engagement.
• Price point of $54.99 positions it competitively within premium whisky market.

Negative

• No specific financial data provided indicating potential revenue impact.
• Initial marketing costs could affect short-term profitability.
• Single malt market is highly competitive, posing market penetration challenges.
• No information on long-term production scalability or supply chain stability.

Distilled Delicately in Canada's Cool Climate, Crown Royal Single Malt Canadian Whisky is 'Cut from the Cold'

NEW YORK, June 4, 2024 /PRNewswire/ -- Award-winning Canadian whisky brand, Crown Royal, is proud to continue their legacy of innovation with the release of Crown Royal Single Malt Canadian Whisky. This is the brand's first venture into the single malt market, and the liquid offers a unique experience to whisky connoisseurs and adventure-seekers alike. Its welcoming taste and smooth finish are hallmarks of Crown Royal, offering a premium experience for consumers, no matter where they find themselves in their whisky journey.

Crown Royal Single Malt Canadian Whisky pays homage to the brand's Canadian roots by being distilled at its iconic Valleyfield Distillery, the premier French-speaking whisky distillery in North America. Crafted from 100% malted barley grains and distilled in copper, the whisky is 'cut from the cold', using Canada's cool climate and topography to distill the whisky delicately. This process gives the whisky an even smoother and inviting taste to be enjoyed by both newcomers to the world of elevated whisky and connoisseurs alike.

When consumers try the liquid, they're first greeted by aromas of creamy vanilla and fruity banana, which give way to flavors of caramel, apple and baking spices, finishing with lingering hints of spice and warm cinnamon. Whisky lovers attending Bar Convent in Brooklyn, NY on June 11^th and 12^th are invited to sample Crown Royal newest innovation at booth #8B-832.

"We're proud to continue our tradition and legacy of trailblazing with the newest addition to our portfolio, Crown Royal Single Malt Canadian Whisky. As a leader in whisky, we're shaking up the category with this new innovation – defined by our signature smoothness and unique, Canadian origin," shared Jesse Damashek, Senior Vice President North American Whiskeys at Diageo ."Our take on this single malt is truly distinct, every piece of it tells a story – from its  origin and distillation process to its stunning packaging design. Cut from the Canadian cold, this Single Malt offers our consumers a whisky that can be enjoyed on any occasion."

On Friday, June 7 at 10 AM ET Crown Royal will unveil a one-of-a-kind ice sculpture installation at Lower Manhattan's Brookfield Place (230 Vesey St, New York, NY), to celebrate the launch. The ice sculpture will slowly melt over 24 hours to reveal the beautiful Crown Royal Single Malt Canadian Whisky bottle. The pop-up ice sculpture is a nod to the icy landscapes paying homage to the home where the liquid is crafted.

Consumers 21+ who visit the pop-up installation on June 7 will also receive a ticket to attend the Crown Royal Cocktail Tour, an experience hosted by Crown Royal across several participating local hangouts, including Liberty Bistro (255 Liberty St.), Monk McGinn's (57 Murray St.) and Broadstone (88 Broad St.), where they'll enjoy Crown Royal cocktails and a chance to take home exclusive brand merch.

Crown Royal Single Malt has an ABV of 45% and is available nationwide with a suggested retail price of $54.99 available in-store and through your favorite online retailers. Be sure to check out @crownroyal on Instagram for the latest updates, and please drink responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

Media Contact
Jazmine Settles, Diageo
Jazmine.Settles@Diageo.com 

Taylor
CrownRoyal@TaylorStrategy.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/crown-royal-expands-horizons-with-new-single-malt-canadian-whisky-expression-302162618.html

SOURCE Crown Royal

FAQ

What is the new product released by Crown Royal in June 2024?

Crown Royal released its first Single Malt Canadian Whisky.

What is the ABV of Crown Royal Single Malt Canadian Whisky?

The ABV is 45%.

What are the key flavor notes in Crown Royal Single Malt Canadian Whisky?

The whisky features flavors of caramel, apple, and baking spices, with a finish of spice and warm cinnamon.

Where can consumers sample Crown Royal Single Malt Canadian Whisky in June 2024?

Consumers can sample it at Bar Convent Brooklyn on June 11-12, 2024.

What is the suggested retail price of Crown Royal Single Malt Canadian Whisky?

The suggested retail price is $54.99.

Where is Crown Royal Single Malt Canadian Whisky distilled?

It is distilled at the Valleyfield Distillery in Canada.

What special event is Crown Royal hosting for the launch of its Single Malt Canadian Whisky?

Crown Royal is hosting an ice sculpture installation at Brookfield Place in NYC on June 7, 2024.