CROWN ROYAL AND KANE BROWN CELEBRATE LONG-STANDING PARTNERSHIP AND THE FINALE OF THE 'IN THE AIR' TOUR WITH A SPECIAL SALUTE TO MILITARY VETERANS
Crown Royal and country music star Kane Brown celebrated the finale of Brown's 'In the Air' Tour with a special tribute to military veterans. The event, held on Sept. 14, 2024, at Globe Life Field in Arlington, Texas, marked the culmination of their partnership and the 'That Deserves a Crown with Kane Brown' contest.
The contest allowed fans to nominate veterans for a VIP experience at Brown's final concert. The grand-prize winner received an exclusive celebration, including rounds of golf, custom cocktails, and a toast from Brown. The evening concluded with an onstage tribute and Brown's performance.
This collaboration underscores Crown Royal's commitment to supporting the military community and its long-standing presence in country music. The brand has partnered with veteran-focused charities like CreatiVets and Packages from Home, supporting over 1 million service members.
Crown Royal e la star della musica country Kane Brown hanno festeggiato la finale del 'In the Air' Tour di Brown con un tributo speciale ai veterani militari. L'evento, tenutosi il 14 settembre 2024, presso il Globe Life Field di Arlington, Texas, ha segnato il culmine della loro partnership e del concorso 'That Deserves a Crown with Kane Brown'.
Il concorso ha permesso ai fan di nominare veterani per un esperienza VIP all'ultimo concerto di Brown. Il vincitore del premio principale ha ricevuto una celebrazione esclusiva, comprensiva di partite di golf, cocktail personalizzati e un brindisi da parte di Brown. La serata si è conclusa con un tributo sul palco e la performance di Brown.
Questa collaborazione sottolinea l'impegno di Crown Royal a supportare la comunità militare e la sua presenza consolidata nella musica country. Il marchio ha collaborato con associazioni benefiche focalizzate sui veterani come CreatiVets e Packages from Home, supportando oltre 1 milione di membri del servizio.
Crown Royal y la estrella de música country Kane Brown celebraron la final del 'In the Air' Tour de Brown con un homenaje especial a los veteranos militares. El evento, llevado a cabo el 14 de septiembre de 2024 en el Globe Life Field en Arlington, Texas, marcó la culminación de su colaboración y el concurso 'That Deserves a Crown with Kane Brown'.
El concurso permitió a los fanáticos nominar veteranos para una experiencia VIP en el último concierto de Brown. El ganador del gran premio recibió una celebración exclusiva, que incluía partidas de golf, cócteles personalizados y un brindis de Brown. La noche concluyó con un homenaje en el escenario y la actuación de Brown.
Esta colaboración subraya el compromiso de Crown Royal de apoyar a la comunidad militar y su presencia duradera en la música country. La marca ha colaborado con organizaciones benéficas centradas en veteranos como CreatiVets y Packages from Home, apoyando a más de 1 millón de miembros del servicio.
Crown Royal과 컨트리 음악 스타 Kane Brown은 Brown의 'In the Air' 투어 피날레를 군인 재향군인에게 특별한 경의를 표하는 행사로 축하했습니다. 2024년 9월 14일 텍사스 알링턴의 Globe Life Field에서 열린 이 행사는 그들의 파트너십과 'That Deserves a Crown with Kane Brown' 공모전의 정점을 의미했습니다.
이 공모전을 통해 팬들은 Brown의 마지막 콘서트에서 군인을 위한 VIP 경험을 지명할 수 있었습니다. 대상 수상자는 골프 라운드, 맞춤형 칵테일, Brown의 축배를 포함한 독점적인 축하를 받았습니다. 저녁은 무대에서의 헌사와 Brown의 공연으로 마무리되었습니다.
이 협업은 Crown Royal의 약속을 강조하며 군사 커뮤니티를 지원하고 컨트리 음악에서의 오랜 존재감을 드러냅니다. 이 브랜드는 CreatiVets 및 Packages from Home과 같은 재향군인을 위한 자선단체와 파트너십을 맺고 100만 명 이상의 군인들을 지원해 왔습니다.
Crown Royal et la star de la musique country Kane Brown ont célébré la finale de la tournée 'In the Air' de Brown avec un hommage spécial aux vétérans militaires. L'événement, qui s'est tenu le 14 septembre 2024 au Globe Life Field d'Arlington, au Texas, a marqué l'apothéose de leur partenariat et du concours 'That Deserves a Crown with Kane Brown'.
Le concours a permis aux fans de nommer des vétérans pour une expérience VIP lors du dernier concert de Brown. Le grand gagnant a reçu une célébration exclusive, comprenant des parties de golf, des cocktails personnalisés et un toast de Brown. La soirée s'est conclue par un hommage sur scène et une performance de Brown.
Cette collaboration souligne l'engagement de Crown Royal à soutenir la communauté militaire et sa longue présence dans la musique country. La marque a collaboré avec des œuvres de charité axées sur les vétérans telles que CreatiVets et Packages from Home, soutenant plus d'un million de membres des forces armées.
Crown Royal und der Country-Musik-Star Kane Brown feierten das Finale von Browns 'In the Air'-Tour mit einem besonderen Tribut an Militärveteranen. Die Veranstaltung fand am 14. September 2024 im Globe Life Field in Arlington, Texas, statt und markierte den Höhepunkt ihrer Partnerschaft sowie des Wettbewerbs 'That Deserves a Crown with Kane Brown'.
Der Wettbewerb ermöglichte es Fans, Veteranen für ein VIP-Erlebnis bei Browns letztem Konzert zu nominieren. Der Hauptpreisträger erhielt eine exklusive Feier, die Runden Golf, maßgeschneiderte Cocktails und einen Toast von Brown umfasste. Der Abend endete mit einem Tribut auf der Bühne und Browns Aufführung.
Diese Zusammenarbeit unterstreicht Crown Royals Verpflichtung, die Militärgemeinschaft zu unterstützen, und seine langjährige Präsenz in der Country-Musik. Die Marke hat mit veteranenfokussierten Wohltätigkeitsorganisationen wie CreatiVets und Packages from Home zusammengearbeitet und über 1 Million Dienstmitglieder unterstützt.
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A Grand-prize military veteran winner was honored with the ultimate VIP experience, receiving a once-in-a-lifetime surprise from Kane Brown and Crown Royal in
Ahead of the country artist's epic finale show at Globe Life Field, Brown and Crown Royal hosted the veteran and their guest at an exclusive celebration in honor of their service. From rounds of golf and custom cocktails to a touching toast from Brown, the event was filled with gratitude for the sacrifices made throughout the honoree's decorated career. Saturday evening culminated at Globe Life Field with Brown's electric performance, where the winner received a special onstage tribute ahead of being treated to a string of No. 1 hits.
"Honoring our military community this summer with Crown Royal meant a lot to me," said Kane Brown. "Getting to celebrate the incredible people who have served our country was the perfect bookend to an amazing run of shows."
For years, Crown Royal has been a mainstay in the country music genre – from sponsoring the renowned CMA Awards for nearly a decade, maintaining a robust rodeo presence and supporting both breakthrough and established artists, Crown Royal has committed to being the spark in the genre that connects people through shared experiences and generosity. This celebration underscored Crown Royal's long-standing commitment to the military community, including ongoing support for veteran-focused charities like CreatiVets.
"We are incredibly proud to partner again with a global talent like Kane who shares our passion for both country music and the military community," said Jesse Damashek, SVP of Crown Royal. "It's an honor to be able to partner and give back to organizations like CreatiVets and Packages from Home as we spotlight those that are truly deserving of a Crown."
CreatiVets is a military non-profit whose purpose is to use various forms of art, including songwriting, visual arts, music, and creative writing, to help disabled veterans and foster an outlet of self-expression that allows them to transform their stories. Through partnerships with organizations like Packages From Home and CreatiVets, the brand has supported over 1 million servicemen and women.
Crown Royal reminds everyone 21+ that living generously is not about what you have, but about what you give. And, most importantly, to always drink responsibly.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
About CreatiVets
CreatiVets' is a 501(c)(3) non-profit organization whose mission is to provide wounded veterans struggling with post-traumatic stress and traumatic brain injury with opportunities to use art, music, and creative writing to heal their unseen wounds of war. Their goal is to empower veterans with tools they can use for the rest of their lives and enable them to see their own capacity for success in an arena outside the battlefield. Learn more at creativets.org.
Media Contacts
Jazmine Settles, Diageo
Jazmine.Settles@Diageo.com
Taylor
CrownRoyal@TaylorStrategy.com
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SOURCE Crown Royal
FAQ
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