COMING OFF A VERY PUBLIC BREAKUP WITH TACOS, SMIRNOFF SPICY TAMARIND IS TASTING SWEETER & SPICIER THAN EVER FOR NATIONAL VODKA DAY CELEBRATION AND IN NEW TV SPOTS
Smirnoff Spicy Tamarind, part of Diageo's (NYSE: DEO) portfolio, celebrated National Vodka Day on October 4 by announcing a partnership with Glamsquad, an on-demand beauty service. The collaboration introduces the Sweet & Spicy Glam Bar, offering three signature makeup looks inspired by the vodka's flavors. Reality TV star Scheana Shay kicked off the event in New York City.
The partnership extends through November 2, allowing customers to book cocktail-inspired makeup services. Smirnoff Spicy Tamarind will also feature in new TV commercials filmed in Mexico and digital content created by Hispanic influencers. The brand plans to bring the Sweet & Spicy Glam Bar to Muertos Fest in San Antonio, Texas, from October 28-29.
Launched in 2020, Smirnoff Spicy Tamarind won Double Gold at the 2024 San Francisco World Spirits Competition. It's available nationwide at a suggested retail price of $12.99 for a 750ml bottle.
Smirnoff Spicy Tamarind, parte del portfolio di Diageo (NYSE: DEO), ha celebrato la Giornata Nazionale della Vodka il 4 ottobre annunciando una collaborazione con Glamsquad, un servizio di bellezza on-demand. La collaborazione presenta il Sweet & Spicy Glam Bar, che offre tre look di trucco esclusivi ispirati ai sapori della vodka. La star della TV realtà Scheana Shay ha dato il via all'evento a New York City.
La partnership si estende fino al 2 novembre, consentendo ai clienti di prenotare servizi di trucco ispirati ai cocktail. Smirnoff Spicy Tamarind sarà anche presente in nuovi spot televisivi girati in Messico e contenuti digitali creati da influencer ispanici. Il marchio prevede di portare il Sweet & Spicy Glam Bar al Muertos Fest a San Antonio, Texas, dal 28 al 29 ottobre.
Lanciato nel 2020, Smirnoff Spicy Tamarind ha vinto il Double Gold al San Francisco World Spirits Competition 2024. È disponibile a livello nazionale a un prezzo al dettaglio suggerito di $12,99 per una bottiglia da 750ml.
Smirnoff Spicy Tamarind, parte del portafolio de Diageo (NYSE: DEO), celebró el Día Nacional de la Vodka el 4 de octubre al anunciar una asociación con Glamsquad, un servicio de belleza a demanda. La colaboración presenta el Sweet & Spicy Glam Bar, que ofrece tres looks de maquillaje exclusivos inspirados en los sabores de la vodka. La estrella de la televisión real Scheana Shay dio inicio al evento en la ciudad de Nueva York.
La asociación se extiende hasta el 2 de noviembre, permitiendo a los clientes reservar servicios de maquillaje inspirados en cócteles. Smirnoff Spicy Tamarind también aparecerá en nuevos comerciales de televisión filmados en México y en contenido digital creado por influencers hispanos. La marca planea llevar el Sweet & Spicy Glam Bar al Muertos Fest en San Antonio, Texas, del 28 al 29 de octubre.
Lanzado en 2020, Smirnoff Spicy Tamarind ganó el Double Gold en el San Francisco World Spirits Competition 2024. Está disponible a nivel nacional a un precio minorista sugerido de $12.99 por una botella de 750ml.
스미노프 스파이시 타마린드는 다이아지오(뉴욕 증권거래소: DEO)의 포트폴리오의 일부로, 10월 4일 보드카의 날을 맞아 글램스쿼드와 파트너십을 발표했습니다. 이 협업은 보드카의 맛에서 영감을 받은 세 가지 시그니처 메이크업 룩을 제공하는 스윗 & 스파이시 글램 바를 소개합니다. 리얼리티 TV 스타인 쉐이나 셰이가 뉴욕에서 이벤트의 시작을 알렸습니다.
이 파트너십은 11월 2일까지 계속되며, 고객은 칵테일에서 영감을 받은 메이크업 서비스를 예약할 수 있습니다. 스미노프 스파이시 타마린드는 또한 멕시코에서 촬영한 새로운 TV 광고와 히스패닉 인플루언서들이 제작한 디지털 콘텐츠에 등장할 것입니다. 이 브랜드는 10월 28일부터 29일까지 텍사스 샌안토니오에서 열리는 무에르토스 페스트에 스윗 & 스파이시 글램 바를 가져갈 계획입니다.
2020년에 출시된 스미노프 스파이시 타마린드는 2024년 샌프란시스코 월드 스피리츠 대회에서 더블 골드를 수상하였습니다. 750ml 병 기준으로 권장 소매가는 $12.99입니다.
Smirnoff Spicy Tamarind, partie du portefeuille de Diageo (NYSE: DEO), a célébré la Journée Nationale de la Vodka le 4 octobre en annonçant un partenariat avec Glamsquad, un service de beauté à la demande. La collaboration introduit le Sweet & Spicy Glam Bar, offrant trois looks de maquillage signature inspirés par les saveurs de la vodka. La star de télé-réalité Scheana Shay a lancé l'événement à New York.
Le partenariat se poursuit jusqu'au 2 novembre, permettant aux clients de réserver des services de maquillage inspirés des cocktails. Smirnoff Spicy Tamarind sera également présent dans de nouvelles publicités télévisées tournées au Mexique et dans du contenu numérique créé par des influenceurs hispaniques. La marque prévoit d'amener le Sweet & Spicy Glam Bar au Muertos Fest à San Antonio, Texas, du 28 au 29 octobre.
Lancé en 2020, Smirnoff Spicy Tamarind a remporté la Double Médaille d'Or au San Francisco World Spirits Competition 2024. Il est disponible à l'échelle nationale à un prix de détail suggéré de 12,99 $ pour une bouteille de 750 ml.
Smirnoff Spicy Tamarind, Teil des Portfolios von Diageo (NYSE: DEO), feierte den National Vodka Day am 4. Oktober mit der Bekanntgabe einer Partnerschaft mit Glamsquad, einem Beauty-Service auf Abruf. Die Zusammenarbeit führt die Sweet & Spicy Glam Bar ein, die drei charakteristische Make-up-Looks bietet, die von den Geschmäckern des Wodkas inspiriert sind. Die Reality-TV-Stars Scheana Shay eröffnete das Event in New York City.
Die Partnerschaft läuft bis zum 2. November und ermöglicht es Kunden, Make-up-Services im Cocktails-Stil zu buchen. Smirnoff Spicy Tamarind wird auch in neuen TV-Werbespots, die in Mexiko gedreht wurden, und in digitalen Inhalten auftreten, die von hispanischen Influencern erstellt wurden. Die Marke plant, die Sweet & Spicy Glam Bar beim Muertos Fest in San Antonio, Texas, am 28. und 29. Oktober zu präsentieren.
Smirnoff Spicy Tamarind, das 2020 auf den Markt kam, gewann die Double Gold-Medaille beim San Francisco World Spirits Competition 2024. Es ist landesweit zu einem empfohlenen Einzelhandelspreis von 12,99 $ für eine 750 ml Flasche erhältlich.
- Partnership with Glamsquad potentially increases brand visibility and engagement
- New TV commercials and digital content may boost marketing reach
- Participation in Muertos Fest could strengthen cultural connections
- Smirnoff Spicy Tamarind won Double Gold at 2024 San Francisco World Spirits Competition
- Product available nationwide at competitive price point of $12.99 for 750ml
- None.
The Makers of the World's No. 1 Vodka Teams Up with Glamsquad to Serve Sweet and Spicy Cocktails and Matching Looks for Hispanic Heritage Month Occasions
DEBUTING THE FIRST-EVER SWEET & SPICY GLAM BAR WITH SMIRNOFF SPICY TAMARIND
From La Calavera Catrina skulls for Dia De Los Muertos, to everyday expression, makeup explores individuality and experimentation via familiar sights, sounds, and smells that connect with culture. Whether you're feeling spicy or sweet or somewhere in between, the Sweet & Spicy Glam Bar has your perfect new look on the menu. Now through November 2, grab your Smirnoff Spicy Tamarind cocktail and pretty up your pre-party with a complimentary, cocktail-inspired makeup add-on with any makeup service – The Dulce Diva, The Fiery Fatale or The Tart Tease. Book your vibe on the Glamsquad app or at Glamsquad.com/Smirnoff. Must be 21+ to book this service.
"Bold flavors and fierce looks go hand in hand," said Jennifer Holiday Hudson, North America Brand Leader at Smirnoff. "Smirnoff Spicy Tamarind is all about the harmony of sweet and spicy, and our collaboration with Glamsquad brings that same unexpected energy to makeup. Together, we're celebrating the Hispanic community, showing that with Smirnoff Spicy Tamarind, no flavor—or look—is off-limits."
First in the glam chair was the queen of GRWM: reality TV star Scheana Shay. Before heading out last Friday night in the city that never sleeps, guests (21+) joined Shay to sip the sweet and savor the spicy of signature Smirnoff Spicy Tamarind cocktails, such as the The Piña Picante, Smirnoff Spicy Tama-rita and Pineapple Drop Shot, while getting their glam on.
"I had so much fun getting ready with Smirnoff on National Vodka Day," said Scheana Shay. "I felt inspired by the sweet notes of my favorite Smirnoff Spicy Tamarind cocktails, so I opted for Dulce Diva glam. And the best part is that Smirnoff Spicy Tamarind is serving up looks all month long, so I can't wait to see what other bold glam moments I can pair with my favorite cocktails."
SMIRNOFF SPICY TAMARIND WILL ALSO BE EMBRACING NEW ADVENTURES ON SCREENS
Filmed in
THE SPICY CELEBRATIONS CONTINUE
Smirnoff Spicy Tamarind will bring the Sweet & Spicy Glam Bar to Muertos Fest in
Smirnoff Spicy Tamarind first rolled out in US markets in 2020, quickly becoming a go-to for spicy enthusiasts everywhere. A Double Gold winner at the 2024 San Francisco World Spirits Competition, Spicy Tamarind brings a tantalizing blend of
*Disclaimers: Consumers 21+ can book the Smirnoff Spicy Tamarind looks on the Glamsquad website or app, available October 8, 2024 – November 2, 2024. Consumers must book a Glamsquad makeup appointment to add-on the looks for no additional cost.
About SMIRNOFF
Smirnoff has been giving the people what they want since 1864, revolutionizing drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavored malt beverage category with the launch of Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Brooke Smith
DIAGEO
Brooke.Smith@diageo.com
TAYLOR
Smirnoff@taylorstrategy.com
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SOURCE Smirnoff
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