Bulleit Frontier Whiskey brings its nationwide Tree Equity initiative to New York City in honor of Bourbon Heritage Month
- Bulleit continues its commitment to Tree Equity and Ecosystem Restoration by planting trees and unveiling a mural in New York City.
- The partnership aims to achieve Tree Equity in New York City with an additional 1.7 million trees in the right places.
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To raise awareness for Tree Equity, Bulleit plants trees with American Forests and NYC Parks' Tree Time, and unveils an Ecosystem Restoration mural with Street Art for Mankind in support of the UN Decade on Ecosystem Restoration led by the United Nations Environment Programme and the Food and Agriculture Organization of the United Nations.
After a successful event in
Disadvantaged communities across the US have historically suffered the most from unequal access to trees, and the heat-reducing shade, fresh air, and climate resiliency that they provide. Tree Time, a program of NYC Parks and the City Parks Foundation, and American Forests used their tools to identify an area on Laurel Hill Boulevard that, due to its proximity to the Brooklyn Queens Expressway, the Long Island Expressway, and the industrial activity for the past 150 years, desperately needed trees to help purify the air and provide shade to local residents.
"At the end of the hottest summer in recorded history, it is clear that achieving Tree Equity in US cities is urgently needed to bring the life-saving natural cooling and clean air that trees provide to every neighborhood," said Jad Daley, President and Chief Executive Officer of American Forests. "Here in
In addition to the planting, Bulleit and Street Art for Mankind worked with artist, Carlos Alberto, to create the mural that aims to inspire the community to become agents of environmental change. A hub for artists,
"The growth of our partnership with American Forests over the past three years is a testament to our commitment to creating real change," said Jesse Damashek, Senior Vice President of Whiskies & Liqueurs at Diageo. "The Tree Equity plantings we do are extremely impactful and important to the local communities we serve, and with Street Art for Mankind, we're able to bring critical attention to these efforts, and the broader need for global Ecosystem Restoration. The Ecosystem Restoration murals that Street Art creates do a masterful job of promoting this important work, as well as inspiring people to be drivers of environmental change."
In support of the United Nations Environment Programme, a part of the United Nations Decade on Ecosystem Restoration, Street Art for Mankind created the Ecosystem Restoration Murals Project. Through this project, Bulleit is supporting the creation of five ecosystem restoration murals across the US. To create the mural in
On the side of the city's largest convention center, the Javits Center, Carlos created the mural in only 10 days. Carlos explained that his design features a woman hugging a tree to signify that she wants there to be more of them in her neighborhood. The woman is surrounded by the jungle, reminding viewers that, even in the "concrete jungle," communities need trees and nature. The mural also makes a reference to biodiversity with plants and animals from
"We are thrilled to be back in our home base of
The public can scan the mural for an audio guide using a free mobile app called "Behind the Wall®'', published by SAM on Playstore and the Appstore. The app allows people to discover the story behind Ecosystem Restoration, hear officials talk about the issue, and listen to Carlos talk about his creation.
ABOUT BULLEIT FRONTIER WHISKEY
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
ABOUT AMERICAN FORESTS
American Forests is driven by the power of forests. They are instrumental to addressing two of the most pressing issues of the day: slowing climate change and advancing social equity. Forests also provide habitat for wildlife and a clean, abundant supply of water for people. Since our founding in 1875, American Forests has been the pathfinders for creating healthy forests from coast to coast. For example, we championed creation of the
From cities to large natural landscapes, we create healthy and resilient forests that deliver essential benefits for climate, people, water and wildlife. We advance our mission through forestry innovation, place-based partnerships to plant and restore forests, and movement building. American Forests envisions a world in which the significant environmental, societal, and economic benefits of forests are fully realized and equitably available to all people. To learn more about American Forests, visit www.americanforests.org
ABOUT STREET ART FOR MANKIND
Street Art for Mankind (SAM) is a 501(c)(3), non-profit organization working with prominent street artists to create large murals all around the world. Its goal is to raise awareness on social justice and environmental issues, and to give the public the means to become actors of change. SAM is recognized for its mural series with the United Nations, the Department of State, but also for its Art Walk Murals with Cities across the world to bond communities together, create a sense of belonging and increase foot traffic. Learn more at StreetArtMankind.org.
ABOUT THE UN DECADE ON ECOSYSTEM RESTORATION
The UN Decade on Ecosystem Restoration 2021-2030 is a rallying call for the protection and revival of ecosystems across the world, for the benefit of people and nature. It aims to halt the degradation of ecosystems and restore them to achieve global goals. The United Nations General Assembly proclaimed the UN Decade, which is led by the United Nations Environment Programme and the Food and Agriculture Organization of the United Nations. The UN Decade is building a strong, broad-based global movement to ramp up restoration and put the world on track for a sustainable future.
https://www.decadeonrestoration.org/
ABOUT NYC PARKS TREE TIME
Tree Time, a program of the NYC Parks and the City Parks Foundation, was established in 1994 to protect, preserve, and enhance
Donations to Tree Time enable the installation of tree guards, tree planting, and sidewalk repair. nyctreetime.org
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