BLADE AND BOW UNVEILS A NEW LIMITED ANNUAL EXPRESSION, 12-YEAR-OLD SOLERA RESERVE
Rhea-AI Summary
Diageo (NYSE:DEO) introduced Blade and Bow 12-Year-Old Solera Reserve, a limited annual Kentucky straight bourbon finished through a multi-vat Solera process in Cognac, Bordeaux, Moscatel and Port vats.
Bottled at 52% ABV and priced at $64.99, it rolls out in select U.S. markets from July 2026.
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News Market Reaction – DEO
In the Jun 18 session, DEO gained 2.04%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 18 | Brand campaign push | Positive | +2.6% | Guinness revives and expands its classic “The world’s cup” soccer campaign. |
| May 14 | Bartender award event | Positive | +1.4% | World Class competition crowns U.S. Bartender of the Year under Diageo banner. |
| May 14 | Flavor launch | Positive | -0.1% | Limited-time Seagram's 7 Crown Apple Pie seasonal flavored whiskey release. |
| May 12 | Non-alcoholic RTD launch | Positive | -1.1% | Ritual Zero Proof debuts canned non-alcoholic cocktails as a permanent line. |
| May 06 | RTD format expansion | Positive | +5.3% | The Cocktail Collection introduces 100ml single-serve canned premium cocktails. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
DEO often reacts positively to brand and product marketing news, though individual launches can produce mixed share price responses.
Key Terms
cask-finished bourbon technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
The latest release from Stitzel-Weller Distillery, home of Blade and Bow on the Kentucky Bourbon Trail®, blended through a Solera finishing process in four styles of vintage wine and spirit vats
Experience the full interactive Multichannel News Release here: https://www.multivu.com/diageo/9404251-en-blade-and-bow-unveils-new-limited-annual-expression-12-year-old-solera-reserve
"From the start, I wanted to capture the fruit, tannin, and aromatic lift that can be achieved with cask-finished bourbon, without the common pitfalls of one-noteness or overly tannic, new-wood character," explains
Blade and Bow 12-Year-Old Solera Reserve opens with a graceful nose of red fruit, dried fig, and currant leading into a silky, layered palate. Caramelized sugar and dried fruit give way to almond toffee, cocoa, and dark cherry. The finish shows dark fruit and oak spice, supported by tannins and subtle wine acidity balanced by corn sweetness. The vat program contributes these distinct layers: Port and
Blade & Bow 12-Year Solera Reserve doesn't chase cask finishing—it elevates it. Multiple influences, authentic vats, and Solera integration create layered complexity, anchored by a 12-year age statement. This whiskey represents our vision for what cask finishing can become when craftsmanship takes precedence over convention. Rather than relying on a single finishing cask, we brought together a collection of distinguished influences—including Cognac, Port, and Bordeaux—to create a bourbon of exceptional depth, balance, and complexity.
What makes this whiskey truly special is the way those influences are integrated. Through our Solera process, each batch builds upon those that came before it, creating layers of character that continue to evolve over time while remaining unmistakably Blade & Bow. Carefully blended, Solera Reserve delivers a richness and sophistication that rewards exploration with every sip.
This is more than a finished bourbon. It is a whiskey that reflects patience, artistry, and our commitment to creating experiences that are greater than the sum of their parts." Presented in the iconic Blade and Bow bottle, elevated with refined detailing bespoke to this release, 12-Year-Old Solera Reserve is crafted for the distinguished palate and the elevated sporting lifestyle. The artisanal, fractional blending method iconic to Blade and Bow creates extraordinary expressions—most recently recognized with a Double Gold accolade at the San Francisco World Spirits Competition.
Bottled at
To register your purchase interest, visit TheBar.com, and to learn more about Blade and Bow 12-Year-Old Solera Reserve follow @bladeandbowwhiskey on Instagram.
Please Drink Responsibly. BLADE AND BOW 12 Year Old Solera Reserve Kentucky Straight Bourbon Whiskey.
ABOUT BLADE AND BOW
Blade and Bow pays homage to the artful passion and renowned craftsmanship of the legendary Stitzel-Weller Distillery in
ABOUT STITZEL-WELLER DISTILLERY
Originally opening on Derby Day in 1935 and reopening to the public in 2014, the historic Stitzel-Weller Distillery is one of the true cathedrals of the American Whiskey industry.
Located only five miles from downtown
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).
For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.
Contact: bladeandbow@hunterpr.com
View original content:https://www.prnewswire.com/news-releases/blade-and-bow-unveils-a-new-limited-annual-expression-12-year-old-solera-reserve-302804759.html
SOURCE DIAGEO