Aviation American Gin Launches in Global Travel Retail
Aviation American Gin introduces Expedition Strength, a new duty-free exclusive for travel retail across select countries globally starting October 1. This exclusive varietal, crafted for world travelers, features a rarified formulation with enhanced flavors including sarsaparilla, floral sweetness, parma violets, orange zest, and spice. The gin is citrus-forward and fortified for long-distance journeys.
To celebrate the launch, Aviation American Gin is hosting a special activation at Barcelona Airport Terminal 1 from September 3 to October 30, offering travelers the chance to sample signature cocktails. The brand is also partnering with duty-free retailer Avolta to introduce an AI totem for a personalized experience. Signed bottles by Ryan Reynolds, co-owner of Aviation American Gin, will be raffled off at Barcelona Airport.
Aviation American Gin presenta Expedition Strength, una nuova esclusiva duty-free per il commercio al dettaglio di viaggio in selezionati paesi a livello globale a partire dal 1° ottobre. Questa varietà esclusiva, pensata per i viaggiatori del mondo, vanta una formulazione raffinata con sapori intensificati tra cui sarsaparilla, dolcezza floreale, violette di Parma, scorza d'arancia e spezie. Il gin è caratterizzato da un gusto di agrumi ed è potenziato per viaggi a lunga distanza.
Per celebrare il lancio, Aviation American Gin ospiterà un'attivazione speciale presso Aeroporto di Barcellona Terminal 1 dal 3 settembre al 30 ottobre, offrendo ai viaggiatori l'opportunità di assaporare cocktail esclusivi. Inoltre, il marchio collaborerà con il rivenditore duty-free Avolta per presentare un totem AI per un'esperienza personalizzata. Bottiglie firmate da Ryan Reynolds, co-proprietario di Aviation American Gin, saranno estratte a sorte presso l'Aeroporto di Barcellona.
Aviation American Gin presenta Expedition Strength, una nueva exclusiva duty-free para el comercio de viajes en selectos países a nivel mundial a partir del 1 de octubre. Esta variedad exclusiva, creada para los viajeros del mundo, cuenta con una formulación rarificada y sabores mejorados que incluyen sarsaparilla, dulzura floral, violetas de Parma, cáscara de naranja y especias. El gin tiene un perfil cítrico y está fortalecido para viajes largos.
Para celebrar el lanzamiento, Aviation American Gin llevará a cabo una activación especial en el Aeropuerto de Barcelona Terminal 1 desde el 3 de septiembre hasta el 30 de octubre, ofreciendo a los viajeros la oportunidad de probar cócteles exclusivos. La marca también se asociará con el minorista duty-free Avolta para presentar un tótem de inteligencia artificial que brindará una experiencia personalizada. Botellas firmadas por Ryan Reynolds, co-propietario de Aviation American Gin, se sortearán en el Aeropuerto de Barcelona.
Aviation American Gin이 Expedition Strength를 소개합니다. 이는 10월 1일부터 전 세계 일부 국가의 여행 소매를 위한 새로운 면세 전용 제품입니다. 이 독점적인 품종은 세계 여행자를 위해 제작되었으며, 사스파릴라, 꽃의 달콤함, 파르마 제비꽃, 오렌지 제스트, 향신료 등 향이 강화된 희귀한 포뮬러를 특징으로 합니다. 이 진은 감귤류가 강조되며 장거리 여행에 맞게 강화되었습니다.
출시를 기념하기 위해 Aviation American Gin은 9월 3일부터 10월 30일까지 바르셀로나 공항 제1터미널에서 특별 행사를 개최하여 여행자들이 시그니처 칵테일을 맛볼 수 있는 기회를 제공합니다. 이 브랜드는 또한 면세 소매업체 Avolta와 협력하여 개인화된 경험을 제공하는 AI 토템을 도입할 예정입니다. Aviation American Gin의 공동 소유주인 Ryan Reynolds의 서명된 병이 바르셀로나 공항에서 추첨됩니다.
Aviation American Gin présente Expedition Strength, une nouvelle exclusivité duty-free pour le commerce de détail de voyage dans certains pays du monde commençant le 1er octobre. Ce varietal exclusif, conçu pour les voyageurs du monde, présente une formulation raffinée avec des saveurs accentuées telles que la sarsaparille, la douceur florale, les violettes de Parme, le zeste d'orange et les épices. Le gin est dominé par les agrumes et est renforcé pour les longs voyages.
Pour célébrer le lancement, Aviation American Gin organise une activation spéciale à Aéroport de Barcelone Terminal 1 du 3 septembre au 30 octobre, offrant aux voyageurs la chance de déguster des cocktails signature. La marque s'associe également au détaillant duty-free Avolta pour introduire un totem AI pour une expérience personnalisée. Des bouteilles signées par Ryan Reynolds, co-propriétaire d'Aviation American Gin, seront tirées au sort à l'aéroport de Barcelone.
Aviation American Gin stellt Expedition Strength vor, eine neue Duty-Free-Exklusivität für den Reiseeinzelhandel in ausgewählten Ländern weltweit, die am 1. Oktober startet. Diese exklusive Variante, die für Weltreisende entwickelt wurde, bietet eine verfeinerte Rezeptur mit intensiveren Aromen wie Sarsaparilla, blumiger Süße, Parma-Veilchen, Orangenschalen und Gewürzen. Der Gin hat einen zitrusbetonten Charakter und ist für lange Reisen verstärkt.
Um den Launch zu feiern, veranstaltet Aviation American Gin eine spezielle Aktivierung am Flughafen Barcelona Terminal 1 vom 3. September bis zum 30. Oktober, bei der Reisende die Gelegenheit haben, Signature-Cocktails zu probieren. Die Marke geht auch eine Partnerschaft mit dem Duty-Free-Händler Avolta ein, um ein KI-Tool für ein personalisiertes Erlebnis einzuführen. Unterzeichnete Flaschen von Ryan Reynolds, Mitinhaber von Aviation American Gin, werden am Flughafen Barcelona verlost.
- Launch of new exclusive 'Expedition Strength' gin in global travel retail
- Partnership with duty-free retailer Avolta for AI totem experience
- Special activation at Barcelona Airport, a top 20 airport for gin sales globally
- Raffle of bottles signed by co-owner Ryan Reynolds
- None.
New Exclusive 'Expedition Strength' Available for International Travelers
Crafted exclusively for the world traveler, Expedition Strength's rarified formulation is available solely in travel retail. With notes of sarsaparilla, delicate floral sweetness, parma violets, bright orange zest, and a pinch of spice, Aviation American Gin - Expedition Strength is citrus-forward gin, fortified for long-distance journeys. Finished with a soft linger of citrus peel and familiar juniper, it is versatile enough to be the base of any mixed drink or even enjoyed on its own.
"No consumer is harder to reach than the duty-free traveler. Yes, it's a captive audience but it's also walking by at top speed, rushing to a flight or to hastily purchase a neck pillow," said Ryan Reynolds, Co-Owner of Aviation American Gin. "That's why I am so proud of Aviation Gin Expedition Strength. It's custom built for today's weary traveler and it's the liquid equivalent of a neck pillow."
As part of the Aviation American Gin and its versatile and approachable style, the Expedition Strength innovation is crafted with the brand's original blend of seven botanicals, but with a more enhanced and concentrated flavour, delivering brighter citrus notes and a bolder botanical taste.
"We've always strived to create a gin that is a refreshing departure from the ordinary," said Andrew Cowan, Managing Director at Diageo Global Travel. "Aviation American Gin - Expedition Strength embodies the adventurous spirit of the brand, showcases our commitment to redefining the gin drinking experience, and offers global travelers a bolder, stronger sipping experience."
To celebrate the launch, from 3 September through 30 October, Aviation American Gin will be hosting a special activation at Barcelona Airport Terminal 1, offering travelers the chance to sample two signature cocktails: the Negroni Upgrade and Bee's Knees.
In an exciting first for the brand, Aviation American Gin is teaming up with duty free retailer Avolta to introduce an AI totem, where passengers can fully immerse themselves in the Aviation Gin experience and receive a personalised Expedition Strength message from Ryan Reynolds. In addition, bottles signed by Ryan Reynolds will be raffled off to lucky passengers at Barcelona Airport (BCN), with online pre-orders through Avolta in the EU still available. This activation coincides with Avolta's sponsorship of the prestigious America's Cup, one of the world's most renowned sporting events.
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For further information, visit www.aviationgin.com and follow @AviationGin on Instagram, Twitter, and Facebook for real time updates.
About Aviation American Gin
Aviation American Gin is one of the world's highest rated gins and helped establish a new style of American gin. Crafted with a blend of botanicals delivering an approachable and balanced flavor profile, Aviation American Gin is a versatile spirit, perfect for any cocktail occasion. Created by a unique bartender / distiller partnership and now co-owned by actor and entrepreneur Ryan Reynolds, Aviation American Gin operates a distillery, packaging facility and visitor experience in
About Diageo & Diageo Global Travel
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo Global Travel is the division of Diageo responsible for travel retail and duty free active in airports all over the world and partnering with air and cruise lines. It brings exclusive brand extensions and malt category products to travellers as well as in airport experiences and limited editions.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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SOURCE Aviation Gin
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