BURRITO LOVERS REJOICE! DENNY’S EXPANDS CALIFORNIA FAVORITE BANDA BURRITO TO OFF-PREMISE GUESTS NATIONWIDE
Denny's is expanding its popular virtual brand, Banda Burrito, to nearly 1,000 locations nationwide. This Cali-Mex-inspired concept offers convenient and delicious burritos for delivery or carryout, available 24/7. The menu features eight signature handhelds that combine traditional breakfast staples with Cali-Mex fillings, including options like El Desvelado (carne asada), El Chamuco (chorizo), and El Tejano (brisket).
Banda Burrito aims to diversify Denny's menu offerings and increase its reach to dinner and late-night customers. This expansion is part of Denny's strategy to adapt to changing consumer preferences, particularly among younger diners who prefer off-premise options.
Denny's sta espandendo il suo popolare marchio virtuale, Banda Burrito, in quasi 1.000 location a livello nazionale. Questo concetto ispirato al Cali-Mex offre burrito convenienti e deliziosi per la consegna o il take-away, disponibili 24 ore su 24, 7 giorni su 7. Il menu presenta otto specialità da mangiare a mano che combinano i classici della colazione con ripieni tipici del Cali-Mex, tra cui opzioni come El Desvelado (carne asada), El Chamuco (chorizo) e El Tejano (brisket).
Banda Burrito mira a diversificare le offerte del menu di Denny's e aumentare la sua portata verso i clienti della cena e quelli notturni. Questa espansione fa parte della strategia di Denny's per adattarsi ai cambiamenti nelle preferenze dei consumatori, in particolare tra i giovani commensali che preferiscono opzioni da asporto.
Denny's está expandiendo su popular marca virtual, Banda Burrito, a casi 1,000 lugares a nivel nacional. Este concepto inspirado en Cali-Mex ofrece burritos convenientes y deliciosos para entrega o para llevar, disponibles las 24 horas, los 7 días de la semana. El menú presenta ocho especialidades para llevar que combinan elementos tradicionales de desayuno con rellenos al estilo Cali-Mex, incluyendo opciones como El Desvelado (carne asada), El Chamuco (chorizo) y El Tejano (brisket).
Banda Burrito busca diversificar las ofertas del menú de Denny's y incrementar su alcance a clientes de cena y nocturnos. Esta expansión es parte de la estrategia de Denny's para adaptarse a las cambiantes preferencias de los consumidores, especialmente entre los comensales más jóvenes que prefieren opciones para llevar.
Denny's가 인기 있는 가상 브랜드인 Banda Burrito를 전 국가적으로 거의 1,000개의 매장으로 확장하고 있습니다. 이 칼리멕스(Cali-Mex)에서 영감을 받은 개념은 편리하고 맛있는 부리또를 배달하거나 포장해 갈 수 있도록 제공하며 24시간 연중무휴로 이용 가능합니다. 메뉴에는 전통적인 아침 식사 재료와 칼리멕스 필링이 결합된 8가지 시그니처 핸드헬드가 있으며, El Desvelado (카르네 아사다), El Chamuco (초리조), El Tejano (브리스킷)와 같은 옵션이 포함되어 있습니다.
Banda Burrito의 목표는 Denny's의 메뉴 제공을 다양화하고 저녁 및 심야 고객층으로의 범위를 확대하는 것입니다. 이러한 확장은 특히 외부 식사 옵션을 선호하는 젊은 소비자들의 선호 변화에 적응하기 위한 Denny's의 전략의 일환입니다.
Denny's étend sa marque virtuelle populaire, Banda Burrito, à près de 1 000 emplacements à l'échelle nationale. Ce concept inspiré du Cali-Mex propose des burritos pratiques et délicieux à livrer ou à emporter, disponibles 24 heures sur 24, 7 jours sur 7. Le menu comprend huit spécialités à emporter qui allient des éléments traditionnels du petit-déjeuner à des garnitures de style Cali-Mex, avec des options telles que El Desvelado (carne asada), El Chamuco (chorizo) et El Tejano (brisket).
Banda Burrito a pour objectif de diversifier les offres du menu de Denny's et d'augmenter sa portée envers la clientèle du dîner et de la nuit. Cette expansion fait partie de la stratégie de Denny's pour s'adapter aux préférences changeantes des consommateurs, en particulier parmi les jeunes clients qui préfèrent les options à emporter.
Denny's erweitert seine beliebte virtuelle Marke Banda Burrito auf fast 1.000 Standorte im ganzen Land. Dieses von Cali-Mex inspirierte Konzept bietet bequeme und köstliche Burritos zur Lieferung oder zum Mitnehmen, die rund um die Uhr verfügbar sind. Die Speisekarte präsentiert acht charakteristische Handhelds, die traditionelle Frühstückszutaten mit Cali-Mex-Füllungen kombinieren, darunter Optionen wie El Desvelado (carne asada), El Chamuco (Chorizo) und El Tejano (Brisket).
Banda Burrito zielt darauf ab, Dennys Menüangebote zu diversifizieren und seine Reichweite zu Abend- und Nachtschwärmern zu erhöhen. Diese Expansion ist Teil von Dennys Strategie, sich an die sich ändernden Verbraucherpräferenzen anzupassen, insbesondere bei jüngeren Gästen, die außerhalb der Räumlichkeiten bestellen.
- Expansion of Banda Burrito to nearly 1,000 locations nationwide
- Diversification of menu offerings to attract new customer segments
- Adaptation to changing consumer preferences, especially for off-premise dining
- Potential growth opportunity in new markets across multiple states
- None.
Insights
Denny's expansion of Banda Burrito nationwide is a strategic move to capitalize on the growing off-premise dining trend. This diversification could potentially boost revenue streams, especially in the lucrative late-night segment. However, the impact on Denny's bottom line remains to be seen, as the company hasn't disclosed specific financial projections for this expansion.
The move to leverage existing infrastructure across nearly 1,000 locations is cost-effective, potentially improving
Denny's expansion of Banda Burrito aligns with key market trends: increased demand for late-night takeout and delivery and growing popularity of Mexican-inspired cuisine. This move could help Denny's capture a younger demographic, potentially expanding its customer base beyond traditional diner patrons.
The strategy of using virtual brands to diversify offerings without significant additional overhead is smart in the current market. However, success will hinge on Denny's ability to maintain food quality and delivery efficiency. Competitors in this space include established chains like Chipotle and local taquerias, so Banda Burrito will need to differentiate itself to gain market share. Long-term success will depend on building brand recognition and customer loyalty in a crowded market.
America’s Diner to offer Cali-Mex-inspired burritos at nearly 1,000 locations to feed increased demand for late-night takeout and delivery options
Spartanburg, SC, Aug. 14, 2024 (GLOBE NEWSWIRE) -- Denny’s, America's Diner, continues to expand offerings to please hungry burrito lovers with the national extension of its popular virtual brand, Banda Burrito. Part of the Denny’s family of off-premise brands, Cali-Mex-inspired Banda Burrito serves up convenient and delicious burritos around the clock, available for delivery or carryout at bandaburrito.com and most third-party food delivery apps.
Founded in the LA region of California, Banda Burrito was conceived as a new platform for Denny’s to diversify its menu offerings and increase its reach to dinner-and-late-night feasters and party prowlers. The brand quickly captured the hearts of burrito lovers with its bold flavors, fresh ingredients, and West Coast vibe and will be available at more than 1,000 locations nation wide by month’s end.
Inspired by the Spanish word “Banda,” meaning “crew” or “band,” Banda Burrito’s menu is an ode to the flavors of friendship and fiestas, featuring eight signature handhelds that deliciously mingle traditional breakfast staples and Cali-Mex fillings. Banda’s ingredients range from fluffy scrambled eggs, sizzlin' bacon, and crispy hash browns, to spicy chorizo, slow-cooked brisket, and juicy carne asada, mixed with fresh salsas, veggies, and shredded cheeses. They are bold, jam-packed, and bursting with tastiness; perfect for those hungry for something special.
Imaginative names pay tribute to the music of northern Mexico, where the modern-day burrito originated. In the world of Banda, every song is a story, and each mind-blowing burrito has its own delicious story to tell.
A few of the signature combinations include:
- EL DESVELADO: Carne asada, fresh avocado, 5-pepper sauce, fire-roasted bell peppers and onions, red skin potatoes and shredded artisan cheese blend in a warm flour tortilla with a side of salsa. Buenas noches, indeed!
- EL CHAMUCO: Chorizo, bacon, sausage, scrambled eggs, shredded artisan cheese blend, and sliced jalapeños. Muy sabroso!
- EL TEJANO: Slow-cooked brisket burnt ends, scrambled eggs, shredded artisan cheese blend, fire-roasted bell peppers & onions, red skin potatoes, and creamy BBQ sauce. Vamos de fiesta!
Side dishes include nachos, chips and queso, French fries, and fruit. For those with a taste for dessert, the Banda Milkshake, made with premium hand-dipped ice cream, chocolate syrup and cinnamon crunch, is a must-try.
“Banda Burrito offers the perfect fusion of authentic Mexican flavors with a California twist, packed with fresh, tasty ingredients and made to order to ensure every bite bursts with flavor,” said Sharon Lykins, vice president of culinary innovation. “With the expansion of the brand nationwide, we’re excited for more people to experience Cali-Mex flavors, day or night, in the comfort of their homes.”
Part of a portfolio of popular off-premise brands, including The Burger Den and The Meltdown, Banda Burrito leverages Denny’s 24-hour operations to offer a variety of craveable combinations to a growing audience of younger diners who prefer off-premise options, especially late-night. The brand’s expansion signals Denny’s successful strategy in adapting to changing consumer preferences and represents a significant growth opportunity for Denny’s in new markets such as Arizona, Florida, Illinois, New Mexico, Nevada, Maryland, Pennsylvania, Texas, and Washington state.
For more information or to order delicious burritos visit, bandaburrito.com, or Doordash and UberEats. For more information about Denny’s, visit www.dennys.com.
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About Denny's Corp
Denny's is a Spartanburg, S.C. - based family dining restaurant brand that has been welcoming guests to our booths for more than 70 years. Our guiding principle is simple: We love to feed people. Denny’s provides craveable meals at a meaningful value across breakfast, lunch, dinner, and late night. Whether it's at our brick-and-mortar locations, via Denny's on Demand (the first delivery platform in the family dining segment), or at The Meltdown, Banda Burrito, and The Burger Den, our three virtual restaurant concepts, Denny’s is ready to delight guests whenever and however they want to order. Our longstanding commitment to supporting our local communities in need is brought to life with our Mobile Relief Diner (that delivers hot meals to our neighbors during times of disaster), Denny's Hungry for Education™ scholarship program, and our annual fundraiser with No Kid Hungry.
Denny's is one of the largest franchised full-service restaurant brands in the world, based on the number of restaurants. As of June 26, 2024, the Denny’s brand consisted of 1,541 restaurants, 1,477 of which were franchised and licensed restaurants and 64 of which were company operated. This includes 168 restaurants in Canada, Costa Rica, Curacao, El Salvador, Guam, Guatemala, Honduras, Indonesia, Mexico, New Zealand, the Philippines, Puerto Rico, the United Arab Emirates, and the United Kingdom.
To learn more about Denny's, please visit our brand website at www.dennys.com or the brand's social channels via Facebook, Twitter, Instagram, TikTok, LinkedIn or YouTube.
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