UGG TAPS CELEBRITY STYLIST JASON BOLDEN TO STYLE NEW GOLDENGLOW SANDAL ON ACTRESS & DJ ELLA BALINSKA

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UGG® unveils the GoldenGlow Sandal in a digital lookbook styled by Jason Bolden, offering five versatile colorways. Priced at $100, this water-friendly sandal is part of the Golden Collection, embodying UGG®'s laidback California aesthetic and comfort-driven design.

NEW SPRING/SUMMER 2024 SANDAL SHOWCASED IN FIVE WAYS THROUGH BRAND'S FIRST-EVER DIGITAL LOOKBOOK

SANTA BARBARA, Calif., March 28, 2024 /PRNewswire/ -- Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) enlists celebrity stylist and co-founder of JSN STUDIO Jason Bolden to style client, actress, and DJ Ella Balinska in the five colorways of the brand's new GoldenGlow Sandal. Showcased in the UGG® brand's first-ever digital lookbook, the five looks range from edgy to sleek, collegiate to festival fashion, highlighting the sandal's day-to-night capabilities.

The new Classic Boot-turned-sandal celebrates the brand's heritage DNA of laidback California aesthetic, further embracing the spirit of self-expression, supporting a carefree lifestyle, and inspiring adventure into the unknown.

The UGG GoldenGlow Sandal, $100, serves as a key style in the Golden Collection, the brand's next installment of its seasonal Feels Like UGG campaign. Super lightweight and ultra-comfortable, the water-friendly GoldenGlow is a fully adjustable sandal. It's made from springy and supportive sugarcane EVA, ready to wear through rain and shine. Stacked on a platform with a lug sole and complete with a grippy footbed, this pair looks as dynamic as it'll feel.

The UGG® GoldenGlow Sandal is available now at UGG.com, UGG® stores, and select wholesale retailers nationwide.

About UGG®

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic Boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, accessories, and homewares with an uncompromising attitude toward quality and craftsmanship. UGG® is an environmentally and socially conscious brand which strives to be socially just, economically inclusive, and environmentally restorative. Delivering more than $1.5 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit www.ugg.com @ugg.

About Jason Bolden

Jason Bolden is the co-founder of JSN STUDIO, a multidisciplinary design and styling firm based in Los Angeles. His approach to fashion is rooted in pushing boundaries, redefining staples, and collaborating with top talent to create iconic red-carpet, editorial, and advertising moments. Bolden's unique perspective and talents are showcased in his Netflix series, Styling Hollywood, and as a judge on Next in Fashion. In 2021, Otis College partnered with Bolden to launch Summer of Style, a six-day program that introduced high school students of color to the worlds of fashion, product, and interior design in an effort to widen the pipeline to these creative industries for underrepresented youth. His unparalleled expertise at weaving storytelling through fashion and branding has resulted in numerous campaigns and collaborations with luxury brands and high level talent across entertainment, music and sports

About Ella Balinska

Ella Balinska is a talented British actress and DJ who has made a name for herself both on and off the screen. She has showcased her acting abilities in both Hollywood and independent films, including Sony's 'Charlie's Angels', Blumhouse's 'Run Sweetheart Run', and Netflix's live-action 'Resident Evil' series. In addition, she has also lent her voice and likeness to the protagonist in Square Enix's video game 'Forspoken' for PlayStation 5. Balinska has several upcoming projects, including 'Marked Men' directed by Nick Cassavetes (The Notebook) and 'The Occupant', a solo survival film where she stars in the leading role and will also be her first step behind the camera as executive producer.

Apart from her acting career, Balinska is also a successful DJ and dance music producer. A combination of strength, elegance, and natural talent marks her performance. As a global ambassador for Cle de Peau Beauté, she continues to be a notable figure and role model in the fashion and beauty industry. Overall, Ella Balinska is a rising star who is making waves both on and off screen.

Press Contacts:
UGG®
Sarajane McQuaid
Associate PR Manager
Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com

Karla Otto New York
Erica Morelli
Senior Director
erica.morelli@karlaotto.com

HIGH-RES CONTENT
Video & director credit: Alexandra Gavillet
Photography credit: Maddie Cordoba
Product profiles credit: UGG®

 

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SOURCE UGG

FAQ

What is the name of the new sandal showcased in the digital lookbook by UGG®?

The new sandal is called the GoldenGlow Sandal.

Who styled actress and DJ Ella Balinska in the five colorways of the GoldenGlow Sandal?

Celebrity stylist and co-founder of JSN STUDIO, Jason Bolden, styled Ella Balinska in the GoldenGlow Sandal.

What material is the GoldenGlow Sandal made from?

The GoldenGlow Sandal is made from springy and supportive sugarcane EVA.

Where can customers purchase the UGG® GoldenGlow Sandal?

Customers can buy the UGG® GoldenGlow Sandal at UGG.com, UGG® stores, and select wholesale retailers nationwide.

What is the price of the UGG® GoldenGlow Sandal?

The UGG® GoldenGlow Sandal is priced at $100.