Lolë Brands Expands Portfolio with Acquisition of Iconic Footwear Brand Sanuk
Lolë Brands, a global apparel company, has acquired Sanuk, an iconic outdoor lifestyle footwear brand previously owned by Deckers Brands (NYSE: DECK). This marks Lolë's expansion into the footwear market and its second acquisition in the past year. Sanuk, known for its comfort and creativity, will benefit from renewed investment to build on its core strengths. Katie Pruitt, with over a decade of experience at Sanuk, has been appointed as Vice President and General Manager to lead the brand's future growth.
The partnership aims to evolve Sanuk's brand strategy, prioritizing direct-to-consumer and wholesale customers. Sanuk will relocate its operations to Los Angeles, CA. Both Lolë and Sanuk share a commitment to responsibly produced, innovative, and stylish designs, aligning with Lolë's portfolio of environmentally conscious consumer brands.
Lolë Brands, un'azienda globale di abbigliamento, ha acquisito Sanuk, un'iconica marca di calzature per uno stile di vita all'aperto precedentemente di proprietà di Deckers Brands (NYSE: DECK). Questo segna l'espansione di Lolë nel mercato delle calzature e la sua seconda acquisizione nell'ultimo anno. Sanuk, conosciuta per il suo comfort e la sua creatività, beneficerà di investimenti rinnovati per rafforzare i suoi punti di forza principali. Katie Pruitt, con oltre un decennio di esperienza in Sanuk, è stata nominata Vicepresidente e Direttore Generale per guidare la crescita futura del marchio.
Il partenariato mira a evolvere la strategia del marchio Sanuk, dando priorità ai clienti diretti e all'ingrosso. Sanuk traslocherà le sue operazioni a Los Angeles, CA. Sia Lolë che Sanuk condividono un impegno per design innovativi, eleganti e prodotti in modo responsabile, allineandosi al portafoglio di marchi orientati all'ambiente di Lolë.
Lolë Brands, una empresa global de ropa, ha adquirido Sanuk, una icónica marca de calzado para el estilo de vida al aire libre previamente propiedad de Deckers Brands (NYSE: DECK). Esto marca la expansión de Lolë en el mercado del calzado y su segunda adquisición en el último año. Sanuk, conocida por su comodidad y creatividad, se beneficiará de una inversión renovada para potenciar sus fortalezas fundamentales. Katie Pruitt, con más de una década de experiencia en Sanuk, ha sido nombrada Vicepresidenta y Gerente General para liderar el crecimiento futuro de la marca.
La asociación tiene como objetivo evolucionar la estrategia de marca de Sanuk, priorizando a los clientes directos y mayoristas. Sanuk reubicará sus operaciones en Los Ángeles, CA. Tanto Lolë como Sanuk comparten un compromiso con diseños innovadores, elegantes y producidos de manera responsable, alineándose con el portafolio de marcas conscientes del medio ambiente de Lolë.
글로벌 의류 회사인 Lolë Brands가 Sanuk, Deckers Brands (NYSE: DECK) 소속의 상징적인 아웃도어 라이프스타일 신발 브랜드를 인수했습니다. 이는 Lolë의 신발 시장 확장을 의미하며 지난 1년 동안 두 번째 인수입니다. 편안함과 창의성으로 유명한 Sanuk은 핵심 강점을 강화하기 위한 새로운 투자의 혜택을 받을 것입니다. Katie Pruitt, Sanuk에서 10년 이상의 경험을 가진 그녀는 브랜드의 미래 성장을 이끌기 위해 부사장 겸 총괄 관리자에 임명되었습니다.
이번 파트너십은 Sanuk의 브랜드 전략을 발전시키는 것을 목표로 하며, 직접 소비자와 도매 고객을 우선시합니다. Sanuk은 운영 본부를 로스앤젤레스, CA로 이전할 것입니다. Lolë와 Sanuk는 모두 책임감 있게 생산된 혁신적이고 스타일리시한 디자인에 대한 헌신을 공유하며, Lolë의 환경을 생각하는 소비자 브랜드 포트폴리오와 일치합니다.
Lolë Brands, une entreprise mondiale de vêtements, a acquis Sanuk, une marque emblématique de chaussures de style de vie en plein air, auparavant propriété de Deckers Brands (NYSE: DECK). Cela marque l'expansion de Lolë sur le marché de la chaussure et sa seconde acquisition au cours de l'année écoulée. Sanuk, reconnue pour son confort et sa créativité, bénéficiera d'investissements renouvelés pour s'appuyer sur ses forces fondamentales. Katie Pruitt, forte de plus d'une décennie d'expérience chez Sanuk, a été nommée Vice-présidente et Directrice Générale pour diriger la croissance future de la marque.
Le partenariat vise à faire évoluer la stratégie de marque de Sanuk, en priorisant les clients directs et de gros. Sanuk déménagera ses opérations à Los Angeles, CA. Lolë et Sanuk partagent un engagement envers des créations responsables, innovantes et élégantes, s'alignant ainsi avec le portefeuille de marques soucieuses de l'environnement de Lolë.
Lolë Brands, ein globales Bekleidungsunternehmen, hat Sanuk übernommen, eine ikonische Marke für Outdoor-Lifestyle-Schuhe, die zuvor im Besitz von Deckers Brands (NYSE: DECK) war. Dies markiert Lolës Expansion in den Schuhmarkt und die zweite Übernahme im vergangenen Jahr. Sanuk, bekannt für seinen Komfort und seine Kreativität, wird von einer erneuten Investition profitieren, um auf seinen Kernstärken aufzubauen. Katie Pruitt, die über ein Jahrzehnt Erfahrung bei Sanuk verfügt, wurde zur Vizepräsidentin und Geschäftsführerin ernannt, um das zukünftige Wachstum der Marke zu leiten.
Die Partnerschaft zielt darauf ab, die Markenstrategie von Sanuk weiterzuentwickeln, wobei der Fokus auf Direktverkäufen an Verbraucher und Großkunden liegt. Sanuk wird seinen Betrieb nach Los Angeles, CA verlagern. Sowohl Lolë als auch Sanuk teilen das Engagement für verantwortungsbewusste, innovative und stilvolle Designs, die mit Lolës Portfolio umweltbewusster Marken übereinstimmen.
- Expansion of Lolë Brands' portfolio into the footwear market
- Potential for growth and innovation through renewed investment in Sanuk
- Appointment of experienced leadership with Katie Pruitt as VP and GM of Sanuk
- Alignment of brand values focusing on responsible production and innovation
- Potential integration challenges and costs associated with the acquisition
- Relocation of Sanuk operations may lead to temporary disruptions
Lolë Brands' acquisition of Sanuk represents a strategic move into the footwear market, diversifying their portfolio beyond apparel. This vertical integration could lead to synergies in production, distribution and marketing, potentially boosting profitability. However, the financial terms of the deal are not disclosed, making it challenging to assess the immediate impact on Lolë's balance sheet.
For Deckers Brands (NYSE: DECK), divesting Sanuk might streamline their operations, allowing them to focus on more profitable brands. Investors should watch for any guidance updates from Deckers regarding the financial impact of this sale. The move to relocate Sanuk's operations to Los Angeles could result in short-term restructuring costs but may lead to long-term operational efficiencies.
This acquisition aligns with the growing trend of consolidation in the lifestyle and athleisure market. Lolë's expansion into footwear through Sanuk capitalizes on the increasing consumer demand for eco-conscious, versatile products. The move could potentially increase Lolë's market share and customer base, especially among younger, environmentally-aware consumers.
Sanuk's unique positioning in the outdoor and surfing communities provides Lolë with access to new market segments. The focus on direct-to-consumer and wholesale strategies suggests a push towards omnichannel retail, which could enhance brand visibility and sales. However, success will depend on effectively integrating Sanuk's brand identity with Lolë's existing portfolio while maintaining its distinct appeal.
The global apparel company expands its eco-conscious offerings with the addition of its first footwear arm
Founded in 1997 within the vibrant surfing, action sports and outdoor community, Sanuk has long been synonymous with comfort, creativity and free-spirited adventure. Renowned for its original styles and irreverent marketing, Sanuk is on a mission to spread smiles far and wide through fun yet functional footwear. The partnership will usher in a new era for the beloved
Under new ownership, Sanuk will benefit from a renewed investment to build on its core strengths, such as unique, consumer-centric products and marketing that differentiates the brand in the marketplace. Sanuk's loyal customer base of wholesale partners can look forward to experiencing the brand's evolution, which includes a nimble and progressive approach to marketplace management and customer service.
Serving over a decade with Sanuk and bringing 20 years of industry experience, Katie Pruitt has been appointed Vice President, General Manager of Sanuk and is the ideal choice to lead the brand into the future. Pruitt will focus on evolving the brand strategy and prioritizing direct-to-consumer and wholesale customers to drive innovation and growth. In the coming months, Sanuk will relocate its operations and open a new office in
"Sanuk is iconic for its disruptive spirit and loyal fanbase, and we're pleased to welcome the brand to the Lolë family," says Todd Steele, Lolë CEO. "We look forward to working alongside Katie and leveraging Lolë's resources and partnerships to embark on a new stage of growth for the brand."
"I'm honored to join the team at Lolë Brands, a talented group with whom I share a similar passion and vision for building brands," says Katie Pruitt, Sanuk Vice President, General Manager. "Together, we see exciting opportunities to elevate Sanuk's product offerings, disrupt the marketplace and build brand love with our growing community of Sanuk fans."
This acquisition marks the second for Lolë in the past year as it expands its portfolio of environmentally conscious consumer brands.
To learn more and shop the latest collections from both brands, visit www.lolelife.com and www.sanuk.com, and follow along on social media at @lole and @sanuk.
About Lolë Brands
Lolë is a global apparel brand offering elevated athleisure, active and outerwear versatile and stylish enough to transition from the studio to the street, and everywhere in between. Born in
About Sanuk®
Welcome to the never-ending party for your feet. Founded in 1997, Sanuk is an unconventional footwear brand on a mission to keep you comfy, protect our happy places and cultivate community. Sanuk is the Thai word for "fun," so we infuse fun into everything we do. For more information about Sanuk, a division of Lolë Brands, visit sanuk.com or follow @sanuk on Instagram, TikTok and Facebook. #SmileOn
Media contact:
Hannah Wilkinson, Dolce Vita PR
hannah@dolcevitapr.co
+1 (707) 977-5101
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SOURCE Lolë Brands
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