HOKA® Announces the Launch of Speedgoat 6: Designed to Conquer the Trail

Rhea-AI Summary

HOKA, a division of Deckers Brands (NYSE: DECK), has launched the Speedgoat 6, the latest iteration of its award-winning trail running shoe franchise. The new model features ultralight CMEVA cushioning and aggressive traction, making it the lightest and most responsive Speedgoat to date. Key features include:

- Vibram® Megagrip outsole with 5mm lugs for enhanced grip
- Lightweight woven upper for breathability and durability
- HOKA patent pending dynamic vamp and internal support chassis
- 40mm stack height and 5mm drop
- Weight: 8.2 oz (women's size 8) and 9.8 oz (men's size 10)

HOKA is also launching a new campaign, 'MANY TRAILS. ONE GOAT.', featuring Strava challenges and local segment competitions. The Speedgoat 6 is available for purchase at $155 MSRP, with GORE-TEX® models coming later in Fall.

Positive

• Launch of new Speedgoat 6 trail running shoe, potentially driving sales
• Innovative features like ultralight CMEVA cushioning and Vibram® Megagrip outsole may attract customers
• Marketing campaign and Strava challenges to boost brand engagement
• Expansion of product line with upcoming GORE-TEX® models

Negative

• None.

The HOKA Trail Greatest of All Time Returns With Updated Outsole Traction and a Responsive Ride to Tackle Technical Terrain

GOLETA, Calif.--(BUSINESS WIRE)-- HOKA^®, a division of Deckers Brands (NYSE: DECK), is proud to debut the latest iteration of the award-winning Speedgoat franchise; the Speedgoat 6. The newly designed Speedgoat was built with an optimal balance of cushioning and traction, making it an ideal solution for training or racing.

HOKA Speedgoat 6 (Photo: Business Wire)

Many Trails. One Goat.

The Speedgoat 6 introduces ultralight CMEVA cushioning to the midsole, combined with aggressive traction for the lightest and most responsive Speedgoat to date. These thoughtful updates ensure an agile and grippy ride, engineered for conquering challenging terrain with confidence. The reinvigorated design of the Speedgoat nods to HOKA’s origins, and the brand's ongoing dedication to pushing boundaries on the trail.

A workhorse for technical terrain, the Speedgoat 6’s Vibram^® Megagrip outsole, equipped with Traction Lug, delivers aggressive traction across both wet and dry surfaces. Drawing inspiration from the resilience of a goat's hoof, the 5mm lugs feature a revised orientation, increasing grip and adaptability. This high performing technology from Vibram^® offers unparalleled confidence, empowering runners to tackle trails with ease.

The Speedgoat 6 features a new lightweight woven upper designed to enhance breathability while remaining durable. A HOKA patent pending dynamic vamp and internal support chassis offer an accommodating fit to keep your foot stable and secure at a variety of paces. The plush, dual-gusseted tongue and reinforced toe bumper allow for enhanced support and protection ensuring a comfortable ride mile after mile. Weighing in at 8.2 oz for a women’s size 8 and 9.8 oz for a men’s size 10, with a 40mm stack height and 5mm drop, the Speedgoat 6 was made to elevate your trail running adventures.

“HOKA was born on the trails and remains deeply rooted in the authentic essence of trail running. The Speedgoat 6 was meticulously crafted to excel in these rugged environments, offering a seamlessly smooth ride that can conquer a myriad of elements,” said Colin Ingram, Vice President of Product at HOKA. “We are excited for trail enthusiasts to experience the GOAT, whether they are taking on their next trail race, embarking on a thru-hike, exploring more technical terrains or stepping onto the trail for the first time.”

Born to Tame the Trail

HOKA will launch a new campaign, ‘MANY TRAILS. ONE GOAT.,' highlighting the unstoppable OG trail icon. This campaign will debut with a short film that showcases two trail runners conquering a range of terrains – dirt, gravel, rocks, and wet surfaces, thanks to the incredibly grippy soles of the Speedgoat 6. The ‘MANY TRAILS. ONE GOAT.’ campaign underscores HOKA’s position as the leader in trail shoe innovation, and its ongoing dedication to pushing the boundaries of sport.

Beginning on July 15, HOKA is encouraging all movers to get out and experience the trails through local and nationwide Strava challenges. Those hoping to complete the nationwide challenge will need to complete 11,000 feet of vertical gain through recorded Strava activities, within 30 days. All registered participants of this challenge will be entered for a chance to win a pair of Speedgoat 6 shoes, with additional prizes for those who complete the challenge. The four local segment challenges will take place in Snowbird, UT, Goat Hill in Charlotte, NC, Mount Tamalpais in San Francisco, CA, and Green Mountain in Boulder, CO. The winners of the local segments will be crowned for completing the most repetitions in 30 days, with men’s and women’s local legends for each segment being awarded an entry into a US UTMB event of their choice.

The Speedgoat 6 franchise will expand later this Fall with two GORE-TEX^® models. These low and mid iterations will feature GORE-TEX^® Invisible Fit technology for waterproofness and breathability with a lighter, more flexible construction.

The Speedgoat 6 (MSRP $155) is available for purchase today at HOKA.com and at authorized HOKA dealers worldwide.

About HOKA^®

HOKA^® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG^®, KOOLABURRA^®, HOKA^®, Teva^®, and Sanuk^®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240715265928/en/

HOKA Media Contacts

Caitlin Sanchez

HOKA Global Brand Communications

caitlin.sanchez@deckers.com

Miranda Young

HOKA Global Brand Communications

miranda.young@hoka.com

Brandon Smith

OutsidePR

hoka@outsidepr.com

Source: HOKA

FAQ

What are the key features of HOKA's new Speedgoat 6 trail running shoe?

The Speedgoat 6 features ultralight CMEVA cushioning, a Vibram® Megagrip outsole with 5mm lugs, a lightweight woven upper, and HOKA's patent pending dynamic vamp and internal support chassis. It has a 40mm stack height, 5mm drop, and weighs 8.2 oz for women's size 8 and 9.8 oz for men's size 10.

When will HOKA (DECK) release the GORE-TEX® versions of the Speedgoat 6?

HOKA plans to expand the Speedgoat 6 franchise with GORE-TEX® models later in Fall. These will include low and mid iterations featuring GORE-TEX® Invisible Fit technology for waterproofness and breathability.

What is the price of the new HOKA Speedgoat 6 trail running shoe?

The Speedgoat 6 is available for purchase at a Manufacturer's Suggested Retail Price (MSRP) of $155.

What marketing campaign is HOKA launching for the Speedgoat 6?

HOKA is launching a new campaign called 'MANY TRAILS. ONE GOAT.' It includes a short film showcasing the shoe's performance on various terrains and Strava challenges encouraging people to experience trails and complete vertical gain challenges.