Harvard Business School (HBS) has published a case study on DBS' Artificial Intelligence (AI) strategy, marking the first AI-focused study on an Asian bank. Authored by Professor Feng Zhu, the case examines DBS' AI implementation since 2014 and its approach to Generative AI. DBS has integrated AI across its operations, with over 800 AI models across 350 use cases, expecting an economic impact exceeding SGD 1 billion in 2025.
The study highlights DBS' use of AI to enhance customer experience, boost employee productivity, and create personalized services. In 2023, DBS ranked #1 for AI Strategy Leadership in the Global Evident AI Index and #10 overall, being the only Asian bank in the Top 10. The case will be taught in HBS MBA programs and executive education courses on AI and digital transformation.