DBG Partners with VAYNERCOMMERCE to Launch AVO on Tik Tok Shop & Tik Tok Live
Digital Brands Group (NASDAQ: DBGI) has announced a partnership with VAYNERCOMMERCE to launch its AVO brand on Tik Tok Shop and Tik Tok Live. The company will utilize VAYNERCOMMERCE's existing studios and influencer network for the launch. The platform will enable influencers and moderators to interact directly with audiences through live video content featuring AVO products. The company plans to expand this strategy to include Sundry products in Q1 2025, marking the third phase of DBG's new digital strategy.
Digital Brands Group (NASDAQ: DBGI) ha annunciato una partnership con VAYNERCOMMERCE per lanciare il suo marchio AVO su Tik Tok Shop e Tik Tok Live. L'azienda utilizzerà gli studi e la rete di influencer esistenti di VAYNERCOMMERCE per il lancio. La piattaforma consentirà agli influencer e ai moderatori di interagire direttamente con il pubblico attraverso contenuti video in diretta che presentano i prodotti AVO. L'azienda ha in programma di espandere questa strategia per includere i prodotti Sundry nel primo trimestre del 2025, segnando la terza fase della nuova strategia digitale di DBG.
Digital Brands Group (NASDAQ: DBGI) ha anunciado una asociación con VAYNERCOMMERCE para lanzar su marca AVO en Tik Tok Shop y Tik Tok Live. La compañía utilizará los estudios existentes de VAYNERCOMMERCE y su red de influencers para el lanzamiento. La plataforma permitirá que los influencers y moderadores interactúen directamente con las audiencias a través de contenido de video en vivo que presenta productos AVO. La compañía planea expandir esta estrategia para incluir productos Sundry en el primer trimestre de 2025, marcando la tercera fase de la nueva estrategia digital de DBG.
디지털 브랜드 그룹 (NASDAQ: DBGI)는 VAYNERCOMMERCE와 파트너십을 맺고 AVO 브랜드를 틱톡 숍 및 틱톡 라이브에서 출시한다고 발표했습니다. 회사는 출시를 위해 VAYNERCOMMERCE의 기존 스튜디오와 인플루언서 네트워크를 활용할 것입니다. 이 플랫폼은 인플루언서 및 관리자들이 AVO 제품을 소개하는 라이브 비디오 콘텐츠를 통해 청중과 직접 소통할 수 있게 해줍니다. 회사는 2025년 1분기에 Sundry 제품을 포함하도록 이 전략을 확장할 계획이며, 이는 DBG의 새로운 디지털 전략의 세 번째 단계입니다.
Digital Brands Group (NASDAQ: DBGI) a annoncé un partenariat avec VAYNERCOMMERCE pour lancer sa marque AVO sur Tik Tok Shop et Tik Tok Live. L'entreprise utilisera les studios existants et le réseau d'influenceurs de VAYNERCOMMERCE pour le lancement. La plateforme permettra aux influenceurs et aux modérateurs d'interagir directement avec le public via du contenu vidéo en direct mettant en avant les produits AVO. L'entreprise prévoit d'étendre cette stratégie pour inclure les produits Sundry au premier trimestre de 2025, marquant ainsi la troisième phase de la nouvelle stratégie numérique de DBG.
Digital Brands Group (NASDAQ: DBGI) hat eine Partnerschaft mit VAYNERCOMMERCE angekündigt, um die AVO-Marke auf Tik Tok Shop und Tik Tok Live zu starten. Das Unternehmen wird die bestehenden Studios und das Influencer-Netzwerk von VAYNERCOMMERCE für den Start nutzen. Die Plattform wird es Influencern und Moderatoren ermöglichen, direkt über Live-Video-Inhalte mit dem Publikum zu interagieren, in denen AVO-Produkte vorgestellt werden. Das Unternehmen plant, diese Strategie im ersten Quartal 2025 auf Sundry-Produkte auszuweiten, was die dritte Phase von DBGs neuer Digitalstrategie markiert.
- Strategic partnership with VAYNERCOMMERCE provides access to established studios and influencer network
- Expansion of digital sales channels through TikTok Shop integration
- Planned extension of TikTok strategy to Sundry products in Q1 2025
- None.
Insights
The partnership with VAYNERCOMMERCE for TikTok Shop integration represents a strategic but relatively modest move for DBGI. While TikTok's social commerce platform has shown promising growth, DBGI's micro-cap status and market presence suggest this initiative may face scalability challenges. The sequential rollout strategy, starting with AVO and later expanding to Sundry products, indicates a cautious approach to resource allocation.
The move aligns with broader industry trends as fashion brands increasingly leverage social commerce platforms. However, without specific revenue projections or investment details, the immediate financial impact remains speculative. VAYNERCOMMERCE's existing infrastructure may help reduce initial setup costs, but sustained success will depend heavily on execution and audience engagement metrics, which are not addressed in the announcement.
Austin, TX, Dec. 05, 2024 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (“DBG”) (NASDAQ: DBGI), a curated collection of luxury lifestyle brands, today announces that it has partnered with VAYNERCOMMERCE to launch AVO on Tik Tok Shop and Tik Tok Live. Digital Brands Group will leverage the studios and influencer talent that VAYNERCOMMERCE has already built to launch these Tik Tok channels. Tik Tok is a live broadcast that allows our influencers and moderators to interact and engage directly with their audience through comments and reactions while streaming live video content showcasing our products.
“We are excited to partner with VAYNERCOMMERCE on our Tik Tok launch, since they have experience with Tik Tok and the marketing infrastructure to launch and scale this channel. The initial launch will be for our AVO products, and we plan to take the same approach with our Sundry products in the first quarter of 2025. This is third step in our new digital strategy,” said Hil Davis, Chief Executive Officer of Digital Brands Group.
Forward-looking Statements
Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC.
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
Phone: (800) 593-1047
SOURCE Digital Brands Group, Inc.
Related Links
https://ir.digitalbrandsgroup.co
FAQ
What is Digital Brands Group's (DBGI) partnership with VAYNERCOMMERCE for?
When will DBGI launch Sundry products on TikTok Shop?
What is DBGI's strategy for TikTok Live?
