Dayforce Launches New Brand Campaign: ‘Do the Work You’re Meant to Do’
Dayforce, Inc. (NYSE: DAY; TSX: DAY), a global human capital management (HCM) leader, has launched a new brand advertising campaign titled 'Do the work you're meant to do.' The campaign, featuring television commercials and out-of-home (OOH) displays across the U.S., aims to encourage simplicity in HR operations for greater purpose and meaning in work lives.
The multi-channel campaign uses humor to illustrate how technology can improve work life for employees. It showcases various professions struggling with administrative tasks that prevent them from focusing on meaningful work. The campaign includes:
- TV commercials airing across the U.S.
- Online, LinkedIn, Meta, and podcast ads
- OOH advertising at Chicago O'Hare and Atlanta airports, as well as New York City's Grand Central and Penn Stations
This initiative follows Dayforce's recent announcement to unify its global brand, emphasizing its commitment to helping organizations maximize their people's potential.
Dayforce, Inc. (NYSE: DAY; TSX: DAY), un leader globale nella gestione del capitale umano (HCM), ha lanciato una nuova campagna pubblicitaria di marca intitolata 'Fai il lavoro per cui sei destinato.' La campagna, che include spot televisivi e affissioni all'aperto (OOH) negli Stati Uniti, ha l'obiettivo di incoraggiare la semplicità nelle operazioni HR per dare maggiore scopo e significato alla vita lavorativa.
La campagna multicanale utilizza l'umorismo per illustrare come la tecnologia possa migliorare la vita lavorativa dei dipendenti. Essa mostra diverse professioni che lottano con compiti amministrativi che impediscono loro di concentrarsi su un lavoro significativo. La campagna include:
- Spot televisivi trasmessi negli Stati Uniti.
- Annunci online, su LinkedIn, Meta e podcast.
- Pubblicità OOH negli aeroporti di Chicago O'Hare e Atlanta, così come nelle stazioni Grand Central e Penn di New York City.
Questa iniziativa segue l'annuncio recente di Dayforce di unificare il proprio marchio globale, sottolineando il suo impegno nel supportare le organizzazioni a massimizzare il potenziale delle loro persone.
Dayforce, Inc. (NYSE: DAY; TSX: DAY), un líder mundial en gestión de capital humano (HCM), ha lanzado una nueva campaña publicitaria de marca titulada 'Haz el trabajo para el que estás destinado.' La campaña, que incluye comerciales de televisión y publicidad exterior (OOH) en los EE. UU., tiene como objetivo fomentar la simplicidad en las operaciones de RRHH para proporcionar mayor propósito y significado en la vida laboral.
La campaña multicanal utiliza el humor para ilustrar cómo la tecnología puede mejorar la vida laboral de los empleados. Muestra diversas profesiones que luchan con tareas administrativas que les impiden centrarse en el trabajo significativo. La campaña incluye:
- Comerciales de televisión transmitidos en los EE. UU.
- Anuncios en línea, en LinkedIn, Meta y podcasts.
- Publicidad OOH en los aeropuertos de Chicago O'Hare y Atlanta, así como en las estaciones Grand Central y Penn de la ciudad de Nueva York.
Esta iniciativa sigue al anuncio reciente de Dayforce de unificar su marca global, enfatizando su compromiso de ayudar a las organizaciones a maximizar el potencial de su personal.
Dayforce, Inc. (NYSE: DAY; TSX: DAY)는 글로벌 인적 자본 관리(HCM) 선두주자로서 '당신이 해야 할 일을 하세요.'라는 제목의 새로운 브랜드 광고 캠페인을 시작했습니다. 이 캠페인은 미국 전역에서 방영되는 텔레비전 광고와 옥외 광고(OOH)를 포함하여, HR 운영의 간소화를 통해 직장 생활에 더 큰 목적과 의미를 불어넣는 것을 목표로 하고 있습니다.
다채로운 채널을 활용하는 이번 캠페인은 유머를 통해 기술이 직원들의 직장 생활을 어떻게 개선할 수 있는지를 보여줍니다. 여러 직업들이 의미 있는 일에 집중하지 못하도록 하는 행정 업무와 씨름하는 모습을 보여줍니다. 캠페인에는 다음이 포함됩니다:
- 미국 전역에서 방영되는 TV 광고
- 온라인, LinkedIn, Meta 및 팟캐스트 광고
- 시카고 오헤어 및 애틀란타 공항, 그리고 뉴욕시의 그랜드 센트럴과 펜역에서의 OOH 광고
이 이니셔티브는 Dayforce가 글로벌 브랜드 통합을 발표한 이후로, 조직이 사람들의 잠재력을 최대한 활용할 수 있도록 지원하겠다는 약속을 강조합니다.
Dayforce, Inc. (NYSE: DAY; TSX: DAY), un leader mondial dans la gestion du capital humain (HCM), a lancé une nouvelle campagne publicitaire de marque intitulée 'Faites le travail pour lequel vous êtes destiné.' La campagne, comprenant des spots télévisés et des publicités extérieures (OOH) aux États-Unis, vise à encourager la simplicité dans les opérations RH pour donner plus de sens et de but à la vie professionnelle.
La campagne multicanal utilise l'humour pour illustrer comment la technologie peut améliorer la vie professionnelle des employés. Elle met en avant différentes professions luttant avec des tâches administratives qui les empêchent de se concentrer sur un travail significatif. La campagne comprend :
- Des spots télévisés diffusés aux États-Unis.
- Des annonces en ligne, sur LinkedIn, Meta et des podcasts.
- Des publicités OOH dans les aéroports de Chicago O'Hare et d'Atlanta, ainsi que dans les gares Grand Central et Penn de New York.
Cette initiative fait suite à l'annonce récente de Dayforce d'unifier sa marque mondiale, soulignant son engagement à aider les organisations à maximiser le potentiel de leurs employés.
Dayforce, Inc. (NYSE: DAY; TSX: DAY), ein globaler Marktführer im Bereich Human Capital Management (HCM), hat eine neue Markenwerbungskampagne mit dem Titel 'Mach die Arbeit, für die du bestimmt bist.' gestartet. Die Kampagne, die Fernsehwerbespots und Außenwerbung (OOH) in den USA umfasst, soll Einfachheit in den HR-Operationen fördern, um mehr Sinn und Zweck im Arbeitsleben zu erzielen.
Die multikanalige Kampagne nutzt Humor, um zu veranschaulichen, wie Technologie das Arbeitsleben der Mitarbeiter verbessern kann. Sie zeigt verschiedene Berufe, die mit administrativen Aufgaben kämpfen, die sie davon abhalten, sich auf sinnvolle Arbeit zu konzentrieren. Zur Kampagne gehören:
- TV-Werbespots, die in den USA ausgestrahlt werden.
- Online-Anzeigen, Anzeigen auf LinkedIn, Meta und Podcasts.
- OOH-Werbung an den Flughäfen Chicago O'Hare und Atlanta sowie an den Bahnhöfen Grand Central und Penn in New York City.
Diese Initiative folgt der jüngsten Ankündigung von Dayforce, seine globale Marke zu vereinheitlichen und sein Engagement zu betonen, Organisationen dabei zu helfen, das Potenzial ihrer Mitarbeiter zu maximieren.
- Launch of a major brand advertising campaign to increase brand awareness
- Multi-channel approach including TV, OOH, and digital platforms for wide reach
- Alignment with recent global brand unification as Dayforce
- None.
MINNEAPOLIS and TORONTO, Oct. 21, 2024 (GLOBE NEWSWIRE) -- Dayforce, Inc. (NYSE: DAY; TSX: DAY), a global human capital management (HCM) leader that makes work life better, today announced the launch of its mass brand advertising campaign, ‘Do the work you’re meant to do.’ Brought to life through television and out-of-home (OOH) displays across the U.S., the campaign encourages viewers to harness simplicity at scale in their HR operations to achieve greater purpose and meaning within their work lives.
Dayforce uses humor in its TV commercial to illustrate ways technology can help make work life better for employees. Courtesy: Dayforce
This campaign falls on the heels of the company’s announcement to unite its global brand as Dayforce. With a focus on helping organizations realize the full potential of their people, Dayforce continues to set a new standard for the HCM industry and help deliver quantifiable value to customers.
“We’re creating moments of connection with our audiences by surfacing the emotions we all feel when we’re bogged down in administrative tasks, and can’t get to the work we’re passionate about and meant to do,” said Eric Glass, Chief Marketing and Communications Officer, Dayforce, Inc. “Our campaign addresses the importance of focusing on meaningful, purposeful work and how technology can empower us to do just that.”
Comprised of a series of vignette-style stories, the multi-channel brand campaign showcases a variety of professions and industries where workers are not able to get to the work they are meant to be doing because the complexity and volume of administrative, inefficient, tasks get in the way.
The new commercial will air across the U.S. and will be complemented by a series of online, LinkedIn, Meta, and podcast ads. The campaign OOH advertising will entertain audiences by showcasing challenges the characters face when trying to make time for the work they’re passionate about. The OOH elements will be located at Chicago O'Hare and Atlanta airports as well as in New York City in Grand Central Station and Penn Station.
This is the first campaign to come from Dayforce since bringing on Rethink as its creative agency of record, and Prophet as its media strategy agency of record.
Additional information:
- Watch the hero :60 second spot here
- Read our blog, Do the work you're meant to do with Dayforce
About Dayforce
Dayforce makes work life better. Everything we do as a global leader in HCM technology is focused on improving work for thousands of customers and millions of employees around the world. Our single, global people platform for HR, payroll, talent, workforce management, and benefits equips Dayforce customers to unlock their full workforce potential and operate with confidence. To learn how Dayforce helps create quantifiable value for organizations of all sizes and industries, visit dayforce.com.
Media Contact
Leslie Whitelaw
1-437-224-6993
Leslie.whitelaw@dayforce.com
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