MikMak launches first-of-its-kind integration for brands, enhancing shopper convenience and providing closed-loop sales attribution
MikMak has launched a groundbreaking integration with DoorDash, enhancing its eCommerce enablement and analytics platform, MikMak 3.0. This update allows brands to activate DoorDash as a buying option across multiple channels, such as brand websites, social media, and QR codes, providing consumers with a seamless shopping experience. The integration also offers brands valuable sales attribution data and shopper insights. This move follows MikMak’s acquisition of ChannelAdvisor’s Shoppable Media and Brand Analytics product lines and other recent platform enhancements. Available in the US, Canada, and Australia, this feature is set to revolutionize the omnichannel shopping landscape by allowing quick and flexible deliveries.
Rachel Tipograph, Founder and CEO of MikMak, emphasized the importance of agility and convenience in today's shopping experience. Looking forward, MikMak aims to expand its product portfolio and attribution capabilities to adapt to a cookieless and AI-driven world.
- First-of-its-kind integration with DoorDash enhances the shopping experience.
- Available in the US, Canada, and Australia, broadening market reach.
- Provides brands with important sales attribution data and shopper insights.
- Allows brands to activate DoorDash as a buying option across multiple channels.
- Follows the acquisition of ChannelAdvisor’s Shoppable Media and Brand Analytics product lines.
- Integration supports a unified omnichannel shopping experience.
- Preparedness for a cookieless and AI-driven future.
- Integration complexity could pose challenges for some brands.
- Potential high implementation cost for MikMak’s brand partners.
- Market adoption rate uncertain despite potential benefits.
Insights
MikMak's latest integration with DoorDash could be significant for multichannel brands because it streamlines the purchasing process, thereby potentially increasing sales. However, it's essential to scrutinize the financial implications. This integration will likely incur some initial costs associated with technology adaptation and partnership agreements. Additionally, the impact on revenue will depend on the adoption rate among brands and their customers. This strategy aligns with MikMak's continued investment in platform enhancements following its recent acquisitions, indicating a robust financial health and an ambitious growth strategy. However, the overall success will hinge on the tangible return on investment (ROI) from these initiatives.
Short-term: Investors might see increased operational costs reflected in the next few quarters. Long-term: If the integration proves successful, it could boost revenue streams substantially through enhanced sales performance and better attribution capabilities.
This integration taps into the growing trend of omnichannel retail, where consumers expect seamless transitions between online and offline shopping experiences. MikMak's ability to provide closed-loop sales attribution data is a game-changer for brands looking to measure the effectiveness of their marketing strategies accurately. The integration with a popular platform like DoorDash adds value by offering consumers fast and flexible delivery options, which could translate to higher customer satisfaction and retention rates. It also showcases MikMak's commitment to staying ahead of industry trends, preparing for a 'cookieless' and AI-driven future, which is critical as third-party cookies phase out and privacy regulations tighten.
Short-term: Brands may experience an uptake in customer engagement and satisfaction. Long-term: Increased consumer insights and accurate attribution data will allow brands to refine their marketing strategies, potentially leading to sustained growth and competitive advantage.
MikMak becomes the first eCommerce enablement and analytics platform to integrate directly with DoorDash, enhancing sales performance and insights for multichannel brands
Revolutionizing eCommerce: Single-Click DoorDash Integration
Now available in the US,
Through a single click on the MikMak 3.0 Platform, brands can activate DoorDash as a buying option across all channels, including brand websites, social media, search, QR codes, video, CTV, programmatic advertising, and more. This feature shows when the brands’ products are available for on-demand delivery from a retailer on the DoorDash Marketplace.
“Today’s consumers expect shopping deliveries to be quick and flexible. They want to be able to order their dinner for tonight, buy groceries for tomorrow, all from one place,” said Rachel Tipograph, Founder and CEO of MikMak. “Our partnership with DoorDash marks a pivotal moment in enabling and measuring the omnichannel shopper experience. With this new integration, brands can activate DoorDash as a buying option in all their media and brand websites, allowing convenient and agile delivery. We are proud to create this partnership between MikMak and DoorDash that benefits an entire ecosystem of shoppers, brands, and retailers.”
MikMak’s Continuous Innovation
Following the recent acquisition of ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from Rithum (formerly CommerceHub), MikMak is doubling down on platform enhancements. It recently launched several of these, including a Headless Commerce API, a partnership with Circana to measure the impact of digital marketing on offline sales, and the integration of Shoppable Recipes.
Looking forward, MikMak plans to continue expanding its product portfolio into other areas of brands’ commerce marketing tech stacks, building out its retailer and data partnerships, and ramping up its attribution capabilities to prepare for a ‘cookieless’ and AI-driven world.
To learn more about MikMak, please visit MikMak.com.
About MikMak
MikMak is a global software company that provides the leading eCommerce enablement and analytics platform for multichannel brands, helping them to better convert customers. In February 2023, MikMak acquired French eCommerce enablement and analytics software company Swaven, significantly expanding its global reach into EMEA, APAC and LATAM. The company then acquired ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from CommerceHub in August of 2023, further strengthening the breadth and depth of MikMak’s commerce insights. MikMak is backed by some of the world’s leading investors, including Wavecrest Growth Partners, Luminari Capital and VaynerMedia.
For more information, please visit MikMak.com, and join the conversation on LinkedIn.
About DoorDash
DoorDash (NASDAQ: DASH) is a technology company that connects consumers with their favorite local businesses in more than 30 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is your door to more: the local commerce platform dedicated to enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240611168145/en/
Red Lorry Yellow Lorry for MikMak - mikmak@rlyl.com
Source: MikMak
FAQ
What is the new integration announced by MikMak?
How does MikMak’s integration with DoorDash benefit brands?
In which countries is MikMak’s new integration with DoorDash available?
What features does the MikMak 3.0 platform offer?
What recent acquisitions has MikMak made?
What forward-looking initiatives does MikMak plan?
