LAX Transforms the Travel Experience with Daktronics Video Display System Upgrade at Tom Bradley International Terminal
Rhea-AI Summary
Daktronics (NASDAQ: DAKT) was selected by Los Angeles World Airports to upgrade digital displays at LAX Tom Bradley International Terminal, supplying 30+ displays that form seven LED media wall types spanning more than 15,000 square feet and over 300 million pixels.
Installation is underway through 2026 with completion and public experience expected in 2027.
Positive
- None.
Negative
- None.
News Market Reaction – DAKT
On the day this news was published, DAKT gained 4.42%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
DAKT gained 0.93% with mixed peer action: CTS (+2.76%), ROG (+2.05%), LYTS (+0.80%) rose while ALNT (-0.67%) was down. Only ALNT appeared in the momentum scanner, suggesting today’s move looks more stock-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Apr 02 | Closing bell event | Neutral | -0.6% | Nasdaq closing bell ceremony and Investor Day scheduling in New York. |
| Mar 25 | Stadium display win | Positive | -0.8% | New large outfield video board installation at T-Mobile Park for Mariners. |
| Mar 24 | Stadium display win | Positive | +3.7% | Largest LED video display in Arizona installed at Chase Field for Diamondbacks. |
| Mar 23 | Stadium display upgrade | Positive | +3.3% | Eight enhanced LED displays announced for Wrigley Field ahead of 2026 season. |
| Mar 18 | Conference participation | Neutral | -0.2% | Management attending Roth Conference for one-on-one investor meetings. |
Recent venue-installation wins have sometimes triggered positive moves, but several neutral corporate events have seen mild share pullbacks, indicating uneven reactions to non-financial news.
Over the last few weeks, Daktronics has announced multiple large display projects, including Wrigley Field, Chase Field and T-Mobile Park, each adding 8,300–21,000 sq ft of LED signage. These sports-venue wins produced mixed price reactions, with two clearly positive days. By contrast, corporate and investor-relations items, such as conference participation and bell-ringing events, saw small negative moves. Today’s LAX terminal upgrade continues the theme of high-profile display deployments in marquee locations.
Market Pulse Summary
This announcement highlights a large-scale deployment at LAX’s Tom Bradley International Terminal, with more than 15,000 square feet of LED displays and over 300 million pixels in a high-traffic hub serving over 70 million passengers annually. Recent history shows mixed price responses to similar installation news, suggesting investors may also weigh broader financial trends, backlogs, and execution on other marquee projects when assessing the significance of this upgrade.
Key Terms
pixel spacing technical
AI-generated analysis. Not financial advice.
30+ displays come together to form seven LED media walls in Los Angeles
BROOKINGS, S.D., April 08, 2026 (GLOBE NEWSWIRE) -- Los Angeles World Airports (LAWA) in California has selected Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, to manufacture an upgrade to their digital display experience at Los Angeles International Airport’s (LAX) Tom Bradley International Terminal (TBIT), including seven media wall types, distributed across 30+ displays.
These displays, being installed throughout 2026, are integrated into the TBIT architecture and existing control room for a seamless, experiential design. Together, they total more than 15,000 square feet of digital canvas featuring 300+ million pixels.
“Each year, millions of guests pass through LAX’s Tom Bradley International Terminal, and this modernization is designed to deliver a world-class travel experience that redefines what it means to move through an airport,” said Hans Thilenius, Deputy Executive Director, Terminal Development and Improvement Program, Los Angeles World Airports. “With the integration of cutting-edge technology, we’re positioning Los Angeles at the forefront of airport innovation, offering an enhanced travel experience that sets new standards for efficiency and convenience.”
Display Details
The eight display locations and approximate sizing are as follows:
- All Gates Lower Ribbon Display – 2.5-millimeter pixel spacing and featuring 2,787 square feet
- All Gates Upper Ribbon Display – 2.5-millimeter pixel spacing and featuring 2,289 square feet
- Arrival Ramps – 1.5-millimeter pixel spacing and featuring 780 square feet
- Baggage Claim Carousel – 1.5-millimeter pixel spacing and featuring 1,083 square feet
- Upper Island Flight Information Displays – 2.5-millimeter pixel spacing and featuring 1465 square feet
- Large Upper Island Ad – 2.5-millimeter pixel spacing and featuring 8,119 square feet
- Ticker Counter Back Wall – 1.5-millimeter pixel spacing and featuring 4,279 square feet
“Whether you’re arriving, finding your gate, landing and looking to find your bags, or simply walking through the terminal, you’re going to be engaged and informed with our LED displays,” said Chris Van Liew, Daktronics sales representative for the airport market. “Every aspect of the traveler journey has been taken into account with this project. Anything that makes the travel experience easier or more enjoyable can be found with our displays, from flight information to creating a sense of space and ambiance.
“This installation is truly transformative and we’re excited for audiences to experience it upon completion in 2027.”
LAX is one of the busiest airports in the United States, serving more than 70 million passengers in 2025, including more than 23 million international travelers. The TBIT refresh project is part of LAWA’s overall mission to create a more seamless and memorable experience for every user to enjoy — from the out-of-town guests visiting Los Angeles for the first time to lifelong Angelenos.
About LAX
Los Angeles International Airport (LAX) is the sixth largest airport in the United States of America, serving more than 200,000 guests daily as the international gateway to Los Angeles and the Southern California region. Owned and operated by Los Angeles World Airports (LAWA), LAX and its partners are dedicated to delivering world-class guest experiences and meeting global airport standards for customer satisfaction, safety, regional economic leadership, operational excellence, and sustainability.
LAX is undergoing a historic
About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.
Safe Harbor Statement
Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts and orders, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions, increased regulation and other risks described in the company's SEC filings, including its Annual Report on Form 10-K for its 2025 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.
MEDIA RELATIONS
Justin Ochsner
Public Relations/Marketing
Tel 605-692-0200
Email justin.ochsner@daktronics.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0a994167-cae9-4377-abc7-62ab3eef2490
