Cizzle Brands Expands its Western Canadian Footprint With All Calgary Co-op and Freson Bros. Stores Now Selling CWENCH Hydration™
Cizzle Brands (CZZLF) has expanded its Western Canadian presence by securing placement of its CWENCH Hydration™ products in all Calgary Co-op and Freson Bros. stores across Alberta. All four ready-to-drink (RTD) flavors are now available chain-wide at both retailers, with Freson Bros. also carrying 10-count packs of CWENCH Hydration Mix packets in all flavors.
Calgary Co-op, a member-owned retail cooperative with over 440,000 members, operates 43 stores with 3,850 employees as of 2025. Freson Bros., founded in 1955, has 16 locations across Alberta with over 1,000 employees in key markets including Edmonton, Grande Prairie, and Peace River.
This expansion follows the recent addition of Kelowna-based Canco Petroleum gas station chain to CWENCH Hydration's distribution network in Western Canada.
Cizzle Brands (CZZLF) ha ampliato la sua presenza nell'ovest del Canada assicurandosi la distribuzione dei suoi prodotti CWENCH Hydration™ in tutti i negozi Calgary Co-op e Freson Bros. in Alberta. Tutti e quattro i gusti pronti da bere (RTD) sono ora disponibili in tutta la catena di distribuzione di entrambi i rivenditori, con Freson Bros. che offre anche confezioni da 10 pacchetti di CWENCH Hydration Mix in tutti i gusti.
Calgary Co-op, una cooperativa di consumo di proprietà dei membri con oltre 440.000 membri, gestisce 43 negozi con 3.850 dipendenti a partire dal 2025. Freson Bros., fondata nel 1955, ha 16 punti vendita in Alberta con oltre 1.000 dipendenti in mercati chiave tra cui Edmonton, Grande Prairie e Peace River.
Questa espansione segue l'aggiunta recente della catena di stazioni di servizio Canco Petroleum, con sede a Kelowna, alla rete di distribuzione di CWENCH Hydration nell'ovest del Canada.
Cizzle Brands (CZZLF) ha ampliado su presencia en el oeste de Canadá asegurando la colocación de sus productos CWENCH Hydration™ en todas las tiendas Calgary Co-op y Freson Bros. en Alberta. Los cuatro sabores listos para beber (RTD) ahora están disponibles en toda la cadena de ambos minoristas, y Freson Bros. también ofrece paquetes de 10 sobres de CWENCH Hydration Mix en todos los sabores.
Calgary Co-op, una cooperativa de consumo de propiedad de sus miembros con más de 440,000 miembros, opera 43 tiendas con 3,850 empleados a partir de 2025. Freson Bros., fundada en 1955, cuenta con 16 ubicaciones en Alberta con más de 1,000 empleados en mercados clave como Edmonton, Grande Prairie y Peace River.
Esta expansión sigue a la reciente inclusión de la cadena de estaciones de servicio Canco Petroleum, con sede en Kelowna, en la red de distribución de CWENCH Hydration en el oeste de Canadá.
Cizzle Brands (CZZLF)는 서부 캐나다에서의 존재감을 확장하여 알버타의 모든 Calgary Co-op 및 Freson Bros. 매장에서 CWENCH Hydration™ 제품의 배치를 확보했습니다. 네 가지 즉석 음료(RTD) 맛이 이제 두 소매점 모두에서 전국적으로 제공되며, Freson Bros.는 모든 맛의 CWENCH Hydration Mix 패킷 10개들이 팩도 판매하고 있습니다.
Calgary Co-op는 440,000명 이상의 회원을 보유한 회원 소유의 소매 협동조합으로, 2025년 기준으로 3,850명의 직원이 있는 43개의 매장을 운영하고 있습니다. 1955년에 설립된 Freson Bros.는 알버타 전역에 16개의 매장을 두고 있으며, 에드먼턴, 그랜드 프레리 및 피스 리버와 같은 주요 시장에서 1,000명 이상의 직원을 가지고 있습니다.
이번 확장은 서부 캐나다의 CWENCH Hydration 배급 네트워크에 켈로나에 본사를 둔 Canco Petroleum 주유소 체인이 최근 추가된 데 따른 것입니다.
Cizzle Brands (CZZLF) a élargi sa présence dans l'ouest du Canada en sécurisant la distribution de ses produits CWENCH Hydration™ dans tous les magasins Calgary Co-op et Freson Bros. en Alberta. Les quatre saveurs prêtes à boire (RTD) sont désormais disponibles dans l'ensemble de la chaîne des deux détaillants, Freson Bros. proposant également des packs de 10 sachets de CWENCH Hydration Mix dans toutes les saveurs.
Calgary Co-op, une coopérative de détail détenue par ses membres avec plus de 440 000 membres, exploite 43 magasins avec 3 850 employés à partir de 2025. Freson Bros., fondée en 1955, compte 16 emplacements en Alberta avec plus de 1 000 employés dans des marchés clés tels qu'Edmonton, Grande Prairie et Peace River.
Cette expansion fait suite à l'ajout récent de la chaîne de stations-service Canco Petroleum, basée à Kelowna, au réseau de distribution de CWENCH Hydration dans l'ouest du Canada.
Cizzle Brands (CZZLF) hat seine Präsenz in Westkanada erweitert, indem es die Platzierung seiner CWENCH Hydration™-Produkte in allen Calgary Co-op und Freson Bros. Filialen in Alberta sichergestellt hat. Alle vier fertig zu trinkenden (RTD) Geschmacksrichtungen sind jetzt in der gesamten Kette beider Einzelhändler erhältlich, wobei Freson Bros. auch 10er-Packungen von CWENCH Hydration Mix-Paketen in allen Geschmacksrichtungen führt.
Calgary Co-op, eine von Mitgliedern besessene Einzelhandelsgenossenschaft mit über 440.000 Mitgliedern, betreibt 43 Geschäfte mit 3.850 Mitarbeitern im Jahr 2025. Freson Bros., gegründet 1955, hat 16 Standorte in Alberta mit über 1.000 Mitarbeitern in wichtigen Märkten wie Edmonton, Grande Prairie und Peace River.
Diese Expansion folgt der kürzlichen Aufnahme der in Kelowna ansässigen Canco Petroleum-Tankstellenkette in das Vertriebsnetz von CWENCH Hydration in Westkanada.
- Secured distribution in all 43 Calgary Co-op stores
- Expanded presence to all 16 Freson Bros. locations
- Additional product placement with Freson Bros. carrying 10-count mix packets
- None.
As the CWENCH Hydration™ brand continues to gain popularity, Cizzle Brands is strategically adding new retailers in select North American markets. Calgary Co-op and Freson Bros. are both chains of supermarkets in
All four RTD flavours of CWENCH Hydration™ are shown on a retail shelf at a Calgary Co-op supermarket in the
This placement adds to the brand’s presence in
Calgary Co-op is a member-owned retail cooperative with over 440,000 members that offers a full range of grocery products, in addition to pharmacy and fuel at select locations. Its first location was opened in 1956, working directly with local farmers and ranchers to offer locally sourced foods to
More information about Calgary Co-op can be found on its website: https://www.calgarycoop.com/
Freson Bros was founded in 1955 as a butcher shop, and later expanded into full-scale grocery. With 16 locations across the province of
More information about Freson Bros. can be found on its website: https://www.freson.com/
Cizzle Brands’ Founder, Chairman, and Chief Executive Officer, John Celenza commented “Step by step, we are strategically building out a market presence for CWENCH Hydration™ across
About Cizzle Brands Corporation
Cizzle Brands Corporation is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,200 stores in
For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/
For more information about CWENCH Hydration™, please visit: https://www.cwenchhydration.com
Notice Regarding Images and Links: This press release may contain images and/or links to outside web pages, which could play an important role in providing the full context of the news update being conveyed through this press release. Some news aggregation services may remove these images and/or links at their discretion. Therefore, readers are encouraged to access SEDAR+ or the News section of the Cizzle Brands Corporation website to view this press release containing all images and/or links as originally published.
On behalf of the Board of Directors of the Company,
CIZZLE BRANDS CORPORATION
“John Celenza”
John Celenza, Founder, Chairman, and Chief Executive Officer
CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION
This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.
Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250220214731/en/
For further information, please contact:
Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088
Source: Cizzle Brands Corporation
FAQ
How many stores now carry CWENCH Hydration products in Alberta through the Calgary Co-op and Freson Bros. deals?
What CWENCH Hydration products are available at Freson Bros. stores?
How many members does Calgary Co-op have in 2025?
What markets does Freson Bros. serve in Alberta?
