STOCK TITAN

Cizzle Brands Corporation Becomes Title Sponsor of the CWENCH All Canadian Volleyball Games

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Positive)
Tags

Cizzle Brands (CZZLF) has become the title sponsor of the CWENCH All Canadian Volleyball Games, Canada's premier girls' volleyball event. The five-year sponsorship agreement includes high-visibility placement of CWENCH Hydration™ branding and product placement at the event, which will be live-broadcasted on CBC Gem.

The event, entering its third year, features 60 of Canada's top-performing girls' volleyball players in the 17U and 16U categories. The 2025 event will take place on June 8 at the Athlete Institute in Orangeville, Ontario. Founded in 2023, the event received over 66 million views and impressions in its first year, with many participants receiving athletic scholarships to post-secondary institutions.

This sponsorship aligns with Cizzle Brands' ongoing initiatives to support youth sports in Canada, adding to their existing sponsorships of various hockey tournaments and leagues across the country.

Cizzle Brands (CZZLF) è diventato lo sponsor principale dei CWENCH All Canadian Volleyball Games, il principale evento di pallavolo femminile in Canada. L'accordo di sponsorizzazione quinquennale include una visibilità elevata del marchio CWENCH Hydration™ e il posizionamento dei prodotti durante l'evento, che sarà trasmesso in diretta su CBC Gem.

L'evento, giunto al suo terzo anno, presenta 60 delle migliori atlete di pallavolo femminile del Canada nelle categorie 17U e 16U. L'evento del 2025 si terrà l'8 giugno presso l'Athlete Institute di Orangeville, Ontario. Fondato nel 2023, l'evento ha registrato oltre 66 milioni di visualizzazioni e impressioni nel suo primo anno, con molte partecipanti che hanno ricevuto borse di studio sportive per istituzioni post-secondarie.

Questa sponsorizzazione è in linea con le iniziative di Cizzle Brands per supportare lo sport giovanile in Canada, aggiungendosi alle loro sponsorizzazioni esistenti di vari tornei e leghe di hockey in tutto il paese.

Cizzle Brands (CZZLF) se ha convertido en el patrocinador principal de los CWENCH All Canadian Volleyball Games, el principal evento de voleibol femenino en Canadá. El acuerdo de patrocinio de cinco años incluye una colocación de alta visibilidad de la marca CWENCH Hydration™ y la colocación de productos durante el evento, que se transmitirá en vivo por CBC Gem.

El evento, que entra en su tercer año, presenta a 60 de las mejores jugadoras de voleibol femenino de Canadá en las categorías 17U y 16U. El evento de 2025 se llevará a cabo el 8 de junio en el Athlete Institute en Orangeville, Ontario. Fundado en 2023, el evento recibió más de 66 millones de visitas e impresiones en su primer año, con muchas participantes que recibieron becas deportivas para instituciones de educación superior.

Este patrocinio se alinea con las iniciativas continuas de Cizzle Brands para apoyar el deporte juvenil en Canadá, sumándose a sus patrocinios existentes de varios torneos y ligas de hockey en todo el país.

Cizzle Brands (CZZLF)는 캐나다 최고의 여자 배구 행사인 CWENCH 올 캐나다 배구 게임의 타이틀 스폰서가 되었습니다. 5년간의 스폰서십 계약에는 CWENCH Hydration™ 브랜드의 높은 가시성과 제품 배치가 포함되며, 이 행사는 CBC Gem을 통해 생중계될 예정입니다.

올해로 3년째를 맞이하는 이 이벤트는 17U 및 16U 카테고리에서 캐나다의 최고 배구 선수 60명을 특징으로 합니다. 2025년도 행사는 6월 8일 온타리오주 오렌지빌의 Athlete Institute에서 열릴 예정입니다. 2023년에 설립된 이 행사는 첫해에 6,600만 회 이상의 조회수와 노출을 기록했으며, 많은 참가자들이 고등교육 기관의 운동 장학금을 받았습니다.

이번 스폰서십은 캐나다의 청소년 스포츠를 지원하기 위한 Cizzle Brands의 지속적인 이니셔티브와 일치하며, 국내의 다양한 하키 토너먼트 및 리그에 대한 기존 스폰서십을 추가합니다.

Cizzle Brands (CZZLF) est devenu le sponsor principal des CWENCH All Canadian Volleyball Games, l'événement de volleyball féminin de premier plan au Canada. L'accord de sponsoring de cinq ans comprend une forte visibilité de la marque CWENCH Hydration™ et le placement de produits lors de l'événement, qui sera diffusé en direct sur CBC Gem.

L'événement, qui en est à sa troisième édition, met en vedette 60 des meilleures joueuses de volleyball féminin du Canada dans les catégories 17U et 16U. L'événement de 2025 se déroulera le 8 juin à l'Athlete Institute à Orangeville, en Ontario. Fondé en 2023, l'événement a enregistré plus de 66 millions de vues et d'impressions au cours de sa première année, de nombreuses participantes ayant reçu des bourses sportives pour des établissements d'enseignement supérieur.

Ce sponsoring s'inscrit dans les initiatives continues de Cizzle Brands pour soutenir le sport pour les jeunes au Canada, s'ajoutant à leurs parrainages existants de divers tournois et ligues de hockey à travers le pays.

Cizzle Brands (CZZLF) ist der Hauptsponsor der CWENCH All Canadian Volleyball Games geworden, dem wichtigsten Mädchen-Volleyball-Event in Kanada. Die 5-Jahres-Sponsoringvereinbarung umfasst eine hochgradige Sichtbarkeit der CWENCH Hydration™-Marke und die Platzierung von Produkten bei der Veranstaltung, die live über CBC Gem übertragen wird.

Die Veranstaltung, die in ihr drittes Jahr geht, präsentiert 60 der erfolgreichsten Mädchen-Volleyballspielerinnen Kanadas in den Kategorien 17U und 16U. Die Veranstaltung 2025 findet am 8. Juni im Athlete Institute in Orangeville, Ontario, statt. Die 2023 gegründete Veranstaltung erhielt im ersten Jahr über 66 Millionen Aufrufe und Impressionen, wobei viele Teilnehmerinnen Sportstipendien von Hochschulen erhielten.

Dieses Sponsoring steht im Einklang mit den laufenden Initiativen von Cizzle Brands zur Unterstützung des Jugendsports in Kanada und ergänzt ihre bestehenden Sponsorenverträge für verschiedene Hockeyturniere und -ligen im ganzen Land.

Positive
  • Secured 5-year title sponsorship agreement for a major national sporting event
  • Gains exposure through national broadcast on CBC Gem
  • Event reached 66 million views/impressions in first year
  • Strategic product placement opportunity for CWENCH Hydration™ and Spoken Nutrition products
Negative
  • None.

Entering its third year, the CWENCH All Canadian Volleyball Games is Canada’s premier girls’ volleyball event. Set to take the national stage with live streaming on CBC Gem, the event features 60 of Canada’s top-performing girls’ volleyball players in each of the 17U and 16U age categories. As a proudly Canadian house of brands, this sponsorship is part of Cizzle Brands’ ongoing initiatives to support youth sports in Canada.

TORONTO--(BUSINESS WIRE)-- Cizzle Brands Corporation (Cboe Canada: CZZL) (OTC: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”) is pleased to announce that its flagship brand CWENCH Hydration™ has become the title sponsor of the CWENCH All Canadian Volleyball Games (the “Event”), Canada’s premier annual girls’ volleyball event, which is taking place this year at the Athlete Institute in Orangeville, Ontario on Sunday, June 8, 2025.

CWENCH Hydration has become the title sponsor for the All Canadian Volleyball Games, part of Cizzle Brands' commitment to supporting Canadian youth sports and athletes. (Graphic: Business Wire)

CWENCH Hydration has become the title sponsor for the All Canadian Volleyball Games, part of Cizzle Brands' commitment to supporting Canadian youth sports and athletes. (Graphic: Business Wire)

Started in 2023, the All Canadian Volleyball Games has become a highly recognized and exclusive event for girls’ volleyball, which received over 66 million views and impressions in its first year. As an invitation-only event for Canada’s most elite girls’ volleyball players, many of the participants in previous All Canadian Volleyball Games have gone on to be recruited by post-secondary institutions on athletic scholarships.

The Event was founded by Gerry Dee, a Canadian actor, director, and comedian who has hosted the televised Family Feud Canada game show since 2019. Gerry Dee’s objective with the Event was to bolster visibility of girls’ volleyball, a sport that he became passionate about as a father of two daughters who play the sport competitively. Cizzle Brands’ Founder, Chairman, and Chief Executive Officer John Celenza also played a supporting role in the Event’s launch in 2023.

In September 2024, the Associated Press reported that the popularity of girls’ volleyball was at an all-time high with participation increasing every year since at least 1980 (excluding the 2020-21 pandemic year).

Under the five-year sponsorship agreement, Cizzle Brands will benefit from high-visibility placement of the CWENCH Hydration™ name and logo (on the volleyball court, arena signage, player jerseys, etc.) as part of the All Canadian Volleyball Games’ marketing and recruitment initiatives, preliminary events, and the annual main event which will be live-broadcasted nationally on CBC Gem. The sponsorship agreement also provides for product placement of CWENCH Hydration™ as the sports drink provided to players and coaches/trainers, in addition to Spoken Nutrition nutraceutical supplements being made available for participants to use.

A replay of the 2024 Event can be viewed on YouTube through the following link: https://www.youtube.com/watch?v=rCJq4wNTP7s

Players who have competed in previous years include the following (along with the post-secondary institution at which they have committed or currently play), many of whom will return for the 2025 CWENCH All Canadian Volleyball Games:

Sydney Bell (Buffalo)

Maëli Cormier (Oregon State)

Remy Catojo (High Point)

Aly Donoghue (Duke)

Lauren Edlund (Northern Arizona)

Jasmine Ellison (Oklahoma)

Brooke Fermaniuk (Northern Arizona)

Alyssa Flack (Oklahoma)

Nikola Gamlin (Sacramento State)

Ashlyn Gent (Old Dominion)

Sara Gray (North Dakota)

Brooklyn Grobb-Prins (UTSA)

Ella Hope (Arizona State)

Logan King (Long Beach)

Calinda Kok (USC)

Elodie Lalonde (High Point)

Arianna Lonardi (Long Beach)

Emerson Matthews (Buffalo)

Avaya Maya (Oklahoma)

Sydney McDermott (Kansas State)

Ana Nastase (Southern Methodist)

Ofure Odigie (Stanford)

Dumebi Okoye (Colorado)

Olivia Pasternak (Connecticut)

Ella Piskorz (Pepperdine)

Trinity Schadd Ceres (Wisconsin)

Carmen Waye (Michigan State)

Sofia Zabjek (Colorado State)

Grace Blaskovits (St. Mary’s)

Chloe Bradley (UBC)

Emma Buntic (Western)

Jasmine Cormier (Calgary)

Paisley Dickie (Trinity Western)

Tayana Dmitruk (Trinity Western)

Sienna Driedger (Trinity Western)

Athalia Duong (Western)

Gabi Flaman (Saskatchewan)

Makenna Gillick (Trent)

Faith Hughes (Humber)

Sol Henson (UBC)

Delfina Henson (UBC)

Trinity Lam (York)

Eva Lin (McMaster)

Julia Liu (Toronto)

Julia Martens (Manitoba)

Faith Obasi (Mount Royal)

Raven Ogbodu (Mount Royal)

Abby Wasutyk (UBC)

Toni Wilson (Western)

Jennifer Wu (McMaster)

 

 

Cizzle Brands’ sponsorship of the Event is the continuation of the Company’s commitment to Canada and the nation’s emerging athletes. In addition to the CWENCH All Canadian Volleyball Games, Cizzle Brands is a sponsor of The Quebec International Pee-Wee Hockey Tournament, The CWENCH Next Gen Series, the BCHL, the KLEVR Network, Play Hockey, The Hockey Super League, HPL Hockey, The Brick Invitational Hockey Tournament and hundreds of youth hockey teams across the country.

Cizzle Brands Founder, Chairman, and Chief Executive Officer, John Celenza commented, “Having been personally involved in the launch of the first All Canadian Volleyball Games back in 2023, I am particularly thrilled that CWENCH Hydration™ is becoming the title sponsor of the Event. Supporting Canadian youth sports across the country is core to who we are at Cizzle Brands and is more important than ever these days. Not only is it the right thing to do as proud Canadians, the fact is that the communities that we support return the investment in spades, giving patronage to our brands with incredible loyalty. We look forward to working with Gerry and supporting the players for the next five years, during which we foresee many opportunities to make a positive impact for girls’ volleyball across Canada.”

Regarding Cizzle Brands’ sponsorship of the All Canadian Volleyball Games, Gerry Dee commented, “It is incredible to be working with John and his team again to support Canadian sports and girls’ volleyball. This is a sport that I have grown to love because of my daughters Aly and Faith, whose participation in competitive volleyball has proven to play a key role in their journey into adulthood. As the CWENCH All Canadian Volleyball Games enters its third year, we could not be more excited to be working with Cizzle Brands as a sponsor and making CWENCH Hydration™ a valued part of the Event by providing an all-natural, sugar-free hydration option to Canada’s most promising emerging volleyball stars.”

Tickets for the 2025 CWENCH All Canadian Volleyball Games taking place on June 8, 2025 will be available for purchase at https://www.allcanadianvolleyball.com/.

About Cizzle Brands Corporation

Cizzle Brands Corporation is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration, a better-for-you sports drink that is now carried in over 1,200 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.

For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/

For more information about CWENCH Hydration, please visit: https://cwenchhydration.ca/

For more information about the CWENCH All Canadian Volleyball Games, please visit: https://www.allcanadianvolleyball.com/

Notice Regarding Images and Links: This press release may contain images and/or links to outside web pages, which could play an important role in providing the full context of the news update being conveyed through this press release. Some news aggregation services may remove these images and/or links at their discretion. Therefore, readers are encouraged to access SEDAR+ or the News section of the Cizzle Brands Corporation website to view this press release containing all images and/or links as originally published.

On behalf of the Board of Directors of the Company,

CIZZLE BRANDS CORPORATION

“John Celenza”

John Celenza, Founder, Chairman, and Chief Executive Officer

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains “forward-looking information” which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.

Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.

For further information, please contact:

Setti Coscarella

Head of Corporate Development

investors@cizzlebrands.com

1-844-588-2088

Source: Cizzle Brands Corporation

FAQ

What is the duration of CZZLF's sponsorship agreement for the All Canadian Volleyball Games?

Cizzle Brands (CZZLF) has signed a five-year sponsorship agreement as the title sponsor of the CWENCH All Canadian Volleyball Games.

When and where will the 2025 CWENCH All Canadian Volleyball Games take place?

The 2025 event will take place on June 8, 2025, at the Athlete Institute in Orangeville, Ontario.

How many viewers did the All Canadian Volleyball Games attract in its first year?

The event received over 66 million views and impressions in its first year (2023).

What marketing benefits does CZZLF receive from the volleyball games sponsorship?

CZZLF receives high-visibility placement of CWENCH Hydration™ branding on the volleyball court, arena signage, player jerseys, and product placement opportunities for both CWENCH Hydration™ and Spoken Nutrition supplements.

How many players participate in the CWENCH All Canadian Volleyball Games?

The event features 60 of Canada's top-performing girls' volleyball players in each of the 17U and 16U age categories.

Cizzle Brands

OTC:CZZLF

CZZLF Rankings

CZZLF Latest News

CZZLF Stock Data

194.51M
0.85%
Link
Canada
Concord