Canco Petroleum Begins Carrying Cizzle Brands' CWENCH Hydration™ Beverage in All of its Gas Stations Across Canada

Rhea-AI Summary

Cizzle Brands (CZZLF) announces that its CWENCH Hydration™ beverage is now available at all 138 Canco Petroleum gas stations across Canada. Canco, launched in 2017 and based in Kelowna, has a strong presence in British Columbia and Alberta, with additional locations in Saskatchewan, Manitoba, New Brunswick, and Ontario.

All four main ready-to-drink flavors (Rainbow Swirl, Blue Raspberry, Cherry Lime, and Berry Crush) will be stocked, along with the -edition Tropical Flow flavor created in collaboration with Coach Chippy. This expansion follows recent placements in MacEwan's 54-location gas station chain and grocery chains including Fortinos and Metro, strengthening CWENCH Hydration's presence in the Canadian convenience retail sector.

Positive

• Secured distribution in 138 new retail locations across Canada
• Expanded geographical presence in Western Canada through Canco partnership
• Full product line (all 5 flavors) included in distribution agreement
• Strategic expansion in convenience retail sector following recent MacEwan's partnership

Negative

• None.

With a strong presence in British Columbia and Alberta and locations in Saskatchewan, Manitoba, New Brunswick, as well as Ontario, the availability of CWENCH Hydration™ at all Canco locations enhances the brand’s footprint across Canada in the key category of convenience retail.

TORONTO--(BUSINESS WIRE)-- Cizzle Brands Corporation (Cboe Canada: CZZL) (OTC: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”) is pleased to announce that CWENCH Hydration™ is now being carried by the Canco Petroleum chain of gas stations, with 138 locations across Canada primarily in British Columbia and Alberta. Based in Kelowna, Canco is an independent fuel retail brand that was launched in 2017 as an alternative to big-box retailers. Through its One Stop convenience banner, Canco offers a leading range of everyday food, beverage, and retail items.

All four of CWENCH Hydration’s Ready-to-Drink Flavours, as well as the limited edition Tropical Flow flavour created with Coach Chippy, are now available at all Canco Petroleum locations across Canada. (Photo: Business Wire)

More information about Canco Petroleum can be found on its website: https://cancopetroleum.ca/

All four of the main ready-to-drink (“RTD”) flavours of CWENCH Hydration™ (Rainbow Swirl, Blue Raspberry, Cherry Lime, and Berry Crush) are being stocked in Canco’s storefronts. Some locations are also carrying Tropical Flow, the recently announced limited-edition flavour of CWENCH Hydration™ created as part of Cizzle Brands’ collaboration with Canadian youth hockey influencer Coach Chippy.

This placement further solidifies the presence of CWENCH Hydration™ in Canadian gas stations, with Cizzle Brands having recently announced that the beverage is being sold at MacEwan’s, a 54-location chain of gas stations in Ontario and Quebec. To strategically scale the footprint of CWENCH Hydration™, Cizzle Brands has also placed CWENCH Hydration™ into Canadian grocery chains including Fortinos and Metro.

Cizzle Brands Founder, Chairman, and Chief Executive Officer, John Celenza commented, “As awareness of CWENCH Hydration™ continues to grow across the country, so does demand at the retail level. We are therefore proud to be adding CWENCH Hydration™ to the refrigerators of Canco, who has a strong presence in Western Canada along with multiple other provinces. The full range of CWENCH flavours will be sold in all 138 Canco locations across Canada, and this footprint is an important part of our playbook as we continue commercializing the product throughout North America. We are excited to be working with Canco, who we believe will be a valuable partner for CWENCH Hydration™ and our long-term growth plan for the Company, and their strong presence in Western Canada is an important part of our playbook as we commercialize the product across the country.”

About Cizzle Brands Corporation

Cizzle Brands Corporation is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,200 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.

For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/

For more information about CWENCH Hydration™, please visit: https://www.cwenchhydration.com

Notice Regarding Images and Links: This press release may contain images and/or links to outside web pages, which could play an important role in providing the full context of the news update being conveyed through this press release. Some news aggregation services may remove these images and/or links at their discretion. Therefore, readers are encouraged to access SEDAR+ or the News section of the Cizzle Brands Corporation website to view this press release containing all images and/or links as originally published.

On behalf of the Board of Directors of the Company,

CIZZLE BRANDS CORPORATION

“John Celenza”

John Celenza, Founder, Chairman, and Chief Executive Officer

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains “forward-looking information” which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.

Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250218901335/en/

For further information, please contact:

Setti Coscarella

Head of Corporate Development

investors@cizzlebrands.com

1-844-588-2088

Source: Cizzle Brands Corporation

FAQ

How many Canco Petroleum locations will carry CWENCH Hydration (CZZLF) beverages?

CWENCH Hydration beverages will be carried in all 138 Canco Petroleum locations across Canada.

Which CWENCH Hydration flavors will be available at Canco Petroleum stores?

Canco Petroleum will stock all four main RTD flavors (Rainbow Swirl, Blue Raspberry, Cherry Lime, and Berry Crush) plus the -edition Tropical Flow flavor.

Where are most of Canco Petroleum's stores that will carry CWENCH (CZZLF) located?

Most Canco Petroleum stores are primarily located in British Columbia and Alberta, with additional locations in Saskatchewan, Manitoba, New Brunswick, and Ontario.

What other major retailers currently carry CWENCH Hydration products in Canada?

CWENCH Hydration is also available at MacEwan's 54 gas stations in Ontario and Quebec, and grocery chains including Fortinos and Metro.