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Cizzle Brands Secures Distribution for CWENCH Hydration™ at MacEwen-Owned Gas Stations in Ontario and Quebec

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Cizzle Brands (CZZLF) announces the distribution of its CWENCH Hydration™ beverages at 54 MacEwen-owned gas stations across Ontario and Quebec. This placement, including Blue Raspberry and Rainbow RTD flavors, was secured through Van Houtte Coffee Services (VHCS), a Keurig Dr Pepper Canada subsidiary.

The distribution follows a recently announced agreement with VHCS, which services over 30,000 commercial sites across Canada. The placement brings CWENCH Hydration™ into the gas/convenience channel, where single-serving beverages are frequently purchased. VHCS's established infrastructure for warehousing, distribution, and last-mile delivery enables Cizzle Brands to scale its Canadian footprint efficiently while preserving margins.

CWENCH Hydration™, which launched in May 2024, has been building grassroots-level demand, and the VHCS partnership represents a significant step in the brand's growth strategy.

Cizzle Brands (CZZLF) annuncia la distribuzione delle sue bevande CWENCH Hydration™ in 54 stazioni di servizio di proprietà di MacEwen in Ontario e Quebec. Questa collocazione, che include i gusti Blue Raspberry e Rainbow RTD, è stata ottenuta attraverso Van Houtte Coffee Services (VHCS), una sussidiaria di Keurig Dr Pepper Canada.

La distribuzione segue un accordo recentemente annunciato con VHCS, che serve oltre 30.000 siti commerciali in tutto il Canada. Questa collocazione porta CWENCH Hydration™ nel canale di gas e convenience, dove le bevande monoporzione sono frequentemente acquistate. L'infrastruttura consolidata di VHCS per magazzinaggio, distribuzione e consegna dell'ultimo miglio consente a Cizzle Brands di espandere la propria presenza canadese in modo efficiente, preservando i margini.

CWENCH Hydration™, lanciato a maggio 2024, ha sviluppato una domanda a livello di base, e la partnership con VHCS rappresenta un passo significativo nella strategia di crescita del marchio.

Cizzle Brands (CZZLF) anuncia la distribución de sus bebidas CWENCH Hydration™ en 54 estaciones de servicio de MacEwen en Ontario y Quebec. Esta distribución, que incluye los sabores Blue Raspberry y Rainbow RTD, se aseguró a través de Van Houtte Coffee Services (VHCS), una subsidiaria de Keurig Dr Pepper Canada.

La distribución sigue a un acuerdo recientemente anunciado con VHCS, que atiende a más de 30.000 sitios comerciales en toda Canadá. Esta colocación introduce CWENCH Hydration™ en el canal de gas y convenience, donde las bebidas de un solo servicio son compradas frecuentemente. La infraestructura establecida de VHCS para almacenamiento, distribución y entrega de última milla permite a Cizzle Brands expandir su huella canadiense de manera eficiente, preservando márgenes.

CWENCH Hydration™, lanzado en mayo de 2024, ha estado generando demanda a nivel de base, y la asociación con VHCS representa un paso significativo en la estrategia de crecimiento de la marca.

Cizzle Brands (CZZLF)는 온타리오와 퀘벡 전역의 54개 마크원 소유 주유소에서 자사의 CWENCH Hydration™ 음료수를 배포한다고 발표했습니다. 블루 라즈베리와 레인보우 RTD 맛을 포함한 이 배치는 Keurig Dr Pepper Canada의 자회사인 Van Houtte Coffee Services (VHCS)를 통해 확보되었습니다.

이 배포는 VHCS와 최근 발표된 계약을 따르는 것으로, VHCS는 캐나다 전역에서 30,000개 상업 사이트 이상을 서비스합니다. 이 배치는 단일 서빙 음료가 자주 구매되는 가스/편의점 채널에 CWENCH Hydration™을 도입합니다. VHCS의 창고, 배포 및 마지막 밀 배송을 위한 구축된 인프라는 Cizzle Brands가 효율적으로 캐나다 시장을 확장하면서도 마진을 유지할 수 있도록 합니다.

2024년 5월 출시된 CWENCH Hydration™은 grassroots 수준의 수요를 쌓아왔으며, VHCS와의 파트너십은 브랜드 성장 전략의 중요한 진전을 나타냅니다.

Cizzle Brands (CZZLF) annonce la distribution de ses boissons CWENCH Hydration™ dans 54 stations-service appartenant à MacEwen à travers l'Ontario et le Québec. Ce placement, y compris les saveurs Blue Raspberry et Rainbow RTD, a été sécurisé par le biais de Van Houtte Coffee Services (VHCS), une filiale de Keurig Dr Pepper Canada.

La distribution fait suite à un accord récemment annoncé avec VHCS, qui dessert plus de 30 000 sites commerciaux à travers le Canada. Le placement introduit CWENCH Hydration™ dans le canal de l'essence et des dépanneurs, où les boissons à portion unique sont fréquemment achetées. L'infrastructure établie de VHCS pour le stockage, la distribution et la livraison du dernier kilomètre permet à Cizzle Brands d'élargir son empreinte canadienne de manière efficace tout en préservant les marges.

CWENCH Hydration™, lancé en mai 2024, a développé une demande à la base, et le partenariat avec VHCS représente une étape importante dans la stratégie de croissance de la marque.

Cizzle Brands (CZZLF) kündigt die Verteilung seiner CWENCH Hydration™ Getränke an 54 von MacEwen betriebenen Tankstellen in Ontario und Quebec an. Diese Platzierung, einschließlich der Geschmacksrichtungen Blue Raspberry und Rainbow RTD, wurde über Van Houtte Coffee Services (VHCS), eine Tochtergesellschaft von Keurig Dr Pepper Canada, gesichert.

Die Verteilung folgt einer kürzlich angekündigten Vereinbarung mit VHCS, die über 30.000 kommerzielle Standorte in ganz Kanada betreut. Die Platzierung bringt CWENCH Hydration™ in den Gas- und Convenience-Kanal, wo oft Einzelportionen Getränke gekauft werden. Die etablierte Infrastruktur von VHCS für Lagerung, Verteilung und Last-Mile-Logistik ermöglicht es Cizzle Brands, ihre Präsenz in Kanada effizient auszubauen und gleichzeitig die Margen zu wahren.

CWENCH Hydration™, das im Mai 2024 auf den Markt kam, hat eine Nachfrage auf der Basis aufgebaut, und die Partnerschaft mit VHCS stellt einen erheblichen Schritt in der Wachstumsstrategie der Marke dar.

Positive
  • Secured distribution in 54 gas stations across two provinces
  • Partnership with major distributor VHCS providing access to 30,000+ commercial sites
  • Entry into high-traffic gas/convenience retail channel
  • Cost-efficient scaling through VHCS's existing infrastructure
Negative
  • Product currently placed in only a small percentage of VHCS's total accounts
  • Brand is relatively new in the market (launched May 2024)

The availability of CWENCH Hydration at 54 MacEwen-owned Esso, Shell, MacEwen and Quickie gas stations is a direct result of the recently announced distribution agreement between Cizzle Brands Corporation and Keurig Dr Pepper Canada subsidiary Van Houtte Coffee Services (“VHCS”), which distributes to over 30,000 commercial sites across Canada. This agreement with VHCS has already yielded meaningful results in helping to commercialize CWENCH Hydration™.

TORONTO--(BUSINESS WIRE)-- Cizzle Brands Corporation (Cboe Canada: CZZL) (OTC: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”) is pleased to announce that the Blue Raspberry and Rainbow ready-to-drink (“RTD”) flavours of its flagship brand CWENCH Hydration™ are now being carried in 54 Esso, Shell, MacEwen, and Quickie gas stations in Ontario and Quebec that are owned and operated by MacEwen Petroleum.

CWENCH Hydration ready-to-drink flavours seen in a fridge at a MacEwen-owned gas station. The availability of CWENCH Hydration at MacEwen is an example of one of the many benefits of Cizzle Brands' relationship with Van Houtte Coffee Services. (Photo: Business Wire)

CWENCH Hydration ready-to-drink flavours seen in a fridge at a MacEwen-owned gas station. The availability of CWENCH Hydration at MacEwen is an example of one of the many benefits of Cizzle Brands' relationship with Van Houtte Coffee Services. (Photo: Business Wire)

This chain placement of CWENCH Hydration™ products was secured by Van Houtte Coffee Services (“VHCS”), which is a subsidiary of Keurig Canada Inc., doing business as Keurig Dr Pepper Canada. In a press release dated January 29, 2025, Cizzle Brands announced its distribution agreement with VHCS, in which VHCS would distribute the Company’s product lines across Canada and take over distributorship for certain existing Cizzle Brands accounts in categories including sporting goods retailers and stadiums.

Cizzle Brands highlights the following aspects of the MacEwen placement, with respect to the foreseeable business value that can be generated through the Company's relationship with VHCS:

  • Within just the first few weeks of distributing for Cizzle Brands, VHCS has already landed a full-chain placement with an operator of 54 retail locations in two provinces under major banners that include Esso and Shell;
  • This placement has also brought CWENCH Hydration™ into the gas/convenience channel, a retail category in which single-serving beverages are often purchased routinely by consumers;
  • VHCS services over 30,000 commercial sites in total, meaning that there is tremendous untapped potential for CWENCH Hydration™ and potentially other Cizzle Brands products to be placed within a portfolio of tens of thousands of points of sale/consumption across Canada; and
  • With established and highly efficient infrastructure for warehousing, distribution, and last-mile delivery, VHCS provides the ability to instantly scale CWENCH Hydration™'s Canadian footprint in a way that preserves Cizzle Brands' margins without the cost burden of creating or maintaining a logistics network.

Cizzle Brands Founder, Chairman, and Chief Executive Officer, John Celenza commented, “Working with VHCS was a transformational step for Cizzle Brands, as it enables us to commercialize CWENCH Hydration™ at a mass scale in a short amount of time. Making the product available to consumers in convenient locations is a key part of driving brand adoption in the beverage category, and this partnership with VHCS gives us the ability to accelerate that availability at a scale that is not normally possible for newer brands on the market. More specifically, major beverage distributors such as Keurig Dr Pepper do not normally take on brands that have only recently launched. Following the market debut of CWENCH Hydration™ in May of 2024, we have steadily built grassroots-level demand, and we believe that VHCS will be an important catalyst for this natural next step in our growth journey. CWENCH Hydration™ has only been placed in a small percentage of VHCS' accounts so far, and just a couple of weeks into the relationship, this truly is just the beginning.”

About Cizzle Brands Corporation

Cizzle Brands Corporation is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration, a better-for-you sports drink that is now carried in over 1,200 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.

For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/

For more information about CWENCH, please visit: https://www.cwenchhydration.com

Notice Regarding Images and Links: This press release may contain images and/or links to outside web pages, which could play an important role in providing the full context of the news update being conveyed through this press release. Some news aggregation services may remove these images and/or links at their discretion. Therefore, readers are encouraged to access SEDAR+ or the News section of the Cizzle Brands Corporation website to view this press release containing all images and/or links as originally published.

On behalf of the Board of Directors of the Company,

CIZZLE BRANDS CORPORATION

“John Celenza”

John Celenza, Founder, Chairman, and Chief Executive Officer

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains “forward-looking information” which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.

Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.

For further information, please contact:

Setti Coscarella

Head of Corporate Development

investors@cizzlebrands.com

1-844-588-2088

Source: Cizzle Brands Corporation

FAQ

How many MacEwen gas stations will carry CWENCH Hydration (CZZLF) products?

CWENCH Hydration products will be carried in 54 MacEwen-owned Esso, Shell, MacEwen, and Quickie gas stations across Ontario and Quebec.

What flavors of CWENCH Hydration (CZZLF) will be available at MacEwen stations?

Blue Raspberry and Rainbow ready-to-drink (RTD) flavors will be available at the MacEwen-owned gas stations.

How many commercial sites does VHCS distribute to for CZZLF products?

Van Houtte Coffee Services (VHCS) distributes to over 30,000 commercial sites across Canada.

When did CZZLF launch CWENCH Hydration products?

CWENCH Hydration products were launched in May 2024.

When did CZZLF announce its distribution agreement with VHCS?

Cizzle Brands announced its distribution agreement with VHCS on January 29, 2025.

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