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Cizzle Brands (CZZLF) has expanded its Western Canadian presence by securing placement of its CWENCH Hydration™ products in all Calgary Co-op and Freson Bros. stores across Alberta. All four ready-to-drink (RTD) flavors are now available chain-wide at both retailers, with Freson Bros. also carrying 10-count packs of CWENCH Hydration Mix packets in all flavors.
Calgary Co-op, a member-owned retail cooperative with over 440,000 members, operates 43 stores with 3,850 employees as of 2025. Freson Bros., founded in 1955, has 16 locations across Alberta with over 1,000 employees in key markets including Edmonton, Grande Prairie, and Peace River.
This expansion follows the recent addition of Kelowna-based Canco Petroleum gas station chain to CWENCH Hydration's distribution network in Western Canada.
Cizzle Brands (CZZLF) announces that its CWENCH Hydration™ beverage is now available at all 138 Canco Petroleum gas stations across Canada. Canco, launched in 2017 and based in Kelowna, has a strong presence in British Columbia and Alberta, with additional locations in Saskatchewan, Manitoba, New Brunswick, and Ontario.
All four main ready-to-drink flavors (Rainbow Swirl, Blue Raspberry, Cherry Lime, and Berry Crush) will be stocked, along with the -edition Tropical Flow flavor created in collaboration with Coach Chippy. This expansion follows recent placements in MacEwan's 54-location gas station chain and grocery chains including Fortinos and Metro, strengthening CWENCH Hydration's presence in the Canadian convenience retail sector.
Cizzle Brands (CZZLF) has announced that its CWENCH Hydration™ products are now available in all 24 Fortinos supermarket locations across the Greater Toronto and Greater Hamilton areas of Ontario. Fortinos, part of the Loblaw Group of Companies, is featuring the full lineup of CWENCH-branded hydration mix products in dedicated displays within their Nature's Treasure department.
The launch includes all four CWENCH Hydration™ flavors in both hydration mix formats, with ready-to-drink (RTD) format expected by April 2025. Each Fortinos location features a Certified Nutritional Practitioner who will receive educational materials about CWENCH's key attributes, including all-natural ingredients, no sugar, and 6+ electrolytes. The products will be promoted through Fortinos' flyer advertising to increase brand awareness.
Cizzle Brands (CZZLF) announces the distribution of its CWENCH Hydration™ beverages at 54 MacEwen-owned gas stations across Ontario and Quebec. This placement, including Blue Raspberry and Rainbow RTD flavors, was secured through Van Houtte Coffee Services (VHCS), a Keurig Dr Pepper Canada subsidiary.
The distribution follows a recently announced agreement with VHCS, which services over 30,000 commercial sites across Canada. The placement brings CWENCH Hydration™ into the gas/convenience channel, where single-serving beverages are frequently purchased. VHCS's established infrastructure for warehousing, distribution, and last-mile delivery enables Cizzle Brands to scale its Canadian footprint efficiently while preserving margins.
CWENCH Hydration™, which launched in May 2024, has been building grassroots-level demand, and the VHCS partnership represents a significant step in the brand's growth strategy.
Cizzle Brands (CZZLF) has become the title sponsor of the CWENCH All Canadian Volleyball Games, Canada's premier girls' volleyball event. The five-year sponsorship agreement includes high-visibility placement of CWENCH Hydration™ branding and product placement at the event, which will be live-broadcasted on CBC Gem.
The event, entering its third year, features 60 of Canada's top-performing girls' volleyball players in the 17U and 16U categories. The 2025 event will take place on June 8 at the Athlete Institute in Orangeville, Ontario. Founded in 2023, the event received over 66 million views and impressions in its first year, with many participants receiving athletic scholarships to post-secondary institutions.
This sponsorship aligns with Cizzle Brands' ongoing initiatives to support youth sports in Canada, adding to their existing sponsorships of various hockey tournaments and leagues across the country.
Cizzle Brands (CZZLF) has announced the placement of its CWENCH Hydration™ product in 75 out of 79 London Drugs locations across Western Canada. Starting January 2025, three flavors (Blue Raspberry, Berry Crush, and Rainbow Swirl) will be available both in-store and through London Drugs' online platform.
London Drugs, established in 1945, is a major retail pharmacy chain operating in British Columbia, Alberta, Saskatchewan, and Manitoba. Beginning February 2025, the chain will implement in-store promotions for CWENCH Hydration™, with Cizzle Brands' team coordinating with London Drugs' merchandising staff to enhance brand visibility.
The expansion follows CWENCH Hydration™'s successful launch in May 2024, where the brand demonstrated strong sales velocity in its initial retail accounts. London Drugs was strategically selected as a growth partner to expand the brand's presence in the British Columbia market.
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