New Orleans Saints and Caesars Entertainment Announce Partnership: Stadium Rebranded as Caesars Superdome
On July 26, 2021, the New Orleans Saints and Caesars Entertainment announced a 20-year exclusive naming-rights partnership, rebranding New Orleans' stadium as the Caesars Superdome. This facility will host significant events including Super Bowl LIX in February 2025 and the 2022 NCAA Men's Final Four. Caesars is investing $325 million in renovations to Harrah’s New Orleans and aims to enhance the Superdome's amenities. The partnership emphasizes Caesars' commitment to the local economy, with plans to direct proceeds back into the state-owned venue.
- Exclusive naming-rights partnership with the Saints increases brand visibility.
- Significant investment of $325 million into local infrastructure and Harrah's New Orleans.
- Partnership expected to enhance economic growth for Louisiana through job creation and tourism.
- None.
NEW ORLEANS, July 26, 2021 /PRNewswire/ -- The New Orleans Saints and Caesars Entertainment announced today the formation of a 20-year, exclusive naming-rights partnership that rebrands New Orleans' iconic downtown stadium as the Caesars Superdome.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8834555-new-orleans-saints-caesars-entertainment-partnership-stadium-rebranded/
Caesars Superdome will host all Saints home football games, and Super Bowl LIX to be played in February 2025. The building will also host the 2022 NCAA Men's Final Four, the annual Sugar Bowl and College Football Playoff contests, a variety of concerts and hundreds of other annual events including Essence Festival, the Bayou Classic football game between Grambling State and Southern University, the New Orleans Bowl and the Louisiana State High School Athletic Association Football Championships.
"All of us at Caesars are proud to be part of New Orleans' vibrant culture. We understand that the Superdome is more than an iconic venue, it's the symbol of a resilient and innovative community," said Tom Reeg, CEO of Caesars Entertainment. "We've had a strong relationship with the New Orleans Saints for nearly two decades and we are thrilled with the opportunity to strengthen it and celebrate our commitment to the city, the state, and the entire Gulf Coast region."
In the last five years, Caesars Entertainment has led with its heart in the Pelican State, giving more than
Caesars Superdome will stand as testament to Caesars' commitment to the New Orleans Saints and to the city of New Orleans as it embarks on a
"This partnership sends a strong message about the positive future for the New Orleans Saints, Caesars Entertainment, and the entire state of Louisiana," said Saints Owner Gayle Benson. "That message states that companies with the global reach of Caesars Entertainment is investing in our city, state and region. Caesars has long been one of the world's most respected entertainment companies. Caesars is in the midst of creating a first-class multi-million dollar entertainment facility in downtown New Orleans, this significant investment also demonstrates the strength of their commitment to our state and region. We are proud to partner with a company that is dedicated to the economic growth of our city, state and region."
The agreement between the Saints and Caesars Entertainment represents a union between two iconic companies and brands that are built on creating economic growth in their communities. Both are engaged in spearheading expansive projects, which will help spur significant economic growth for the state of Louisiana and the entire region.
"Having faced a very trying 2020 with the Covid-19 Pandemic, this is wonderful news to see that two iconic brands like the Saints and Caesars are partnering on a long-term business deal that will not only benefit New Orleans, but the entire State," said Louisiana Governor John Bel Edwards. "I congratulate Mrs. Benson and her team on securing this partnership. The Superdome is an iconic building, globally recognized and I am certain that Caesars will be very pleased having their name on the building that will be hosting future Super Bowls, Final Fours, and Essence Festivals, to name a few."
"In addition to being one of the world's premier entertainment operators, the investment Caesars Entertainment is making into its downtown property that is being transformed into Caesars New Orleans will create an impact that will be felt throughout our entire state and region for many years," said Saints President Dennis Lauscha. "Caesars is a great partner for the Saints and the region, as they are investing
"The partnership between the Superdome and Caesars Entertainment represents a powerful combination of two legendary entertainment brands," said Michael Hecht, President & CEO of Greater New Orleans, Inc. "The Superdome contributes close to
The Caesars Superdome, in a partnership between the Saints, the State of Louisiana and the Superdome Commission, is currently undergoing a
Edwards added, "The Superdome is currently undergoing a much needed state-of-the-art renovation, an investment that will prove to be a benefit for many years to come. I am thankful to the board of the Louisiana Stadium and Exposition District, and specifically it's chairman Kyle France, for the hard work on this critical investment in a state facility. I am pleased that the Saints, who may only use the building a dozen times in a year, are contributing
"In 2009, the State, in its new lease agreement with the Saints, gave the team the right to sell naming rights to the Superdome, thereby eliminating State subsidies to the team," said Senator Page Cortez President of the Louisiana Senate. "Today, we are thrilled with the announcement of a 20-year deal between the team and Caesars. In 2011, the State approved Mercedes-Benz as the naming rights partner for the Superdome, that 10-year partnership presented to the State by the Saints. What is important to note here is that the team is working to create its own revenue sources for New Orleans and the Superdome. That is very important in our deal with the team. It is a good business deal for the state."
The New Orleans Saints and Gayle Benson have pledged all proceeds from this partnership will go directly back into the state-owned building to help with ongoing and continued renovations, which include enhanced and expanded concourses, vertical transportation systems and on-field high-end hospitality luxury suites.
This naming rights partnership for the Caesars Superdome is a perfect fit with the corporation's burgeoning local investment. Caesars Entertainment, the parent company of Harrah's New Orleans, is currently in the midst of a
Lauscha added, "We need to thank the Oak View Group, for their tireless work in helping our team finalize the deal with Caesars. Their partnership was a win-win for us."
"This partnership is a long-term business investment, in the city of New Orleans, but the entire state can benefit from having Caesars and the Saints partner in this naming rights deal," said Representative Clay Schexnayder Speaker of the House of Representatives. "It is wonderful to see this deal take place after we have all had to deal with a terrible pandemic and hopefully this is a signal that commerce is coming back."
The Caesars Superdome has housed the Saints since 1975. The naming rights agreement include the opportunity for Caesars Entertainment branding on the exterior of the facility, as well as stadium signage and other unique displays inside the stadium.
Mercedes-Benz USA held the naming rights to the stadium since 2011, with the brand experiencing significantly increasing sales and visibility. That visibility now shifts to Caesars Entertainment. Caesars Entertainment and the New Orleans Saints have started work already to enhance the look of the stadium in support of both the Caesars Entertainment brand and the anticipated success of the 2021 Saints season and other events scheduled to take place at the facility.
The Superdome is home to a record seven Super Bowls, including Super Bowl XII (1978), XV (1981), XX (1986), XXIV (1990), XXXI (1997), XXXVI (2002), XLVII (2013), plus another, coming in 2025 (LIX). A formal press announcement will be scheduled by the New Orleans Saints and Caesars Entertainment at a future date.
About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino-entertainment company in the US and one of the world's most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.'s resorts operate primarily under the Caesars®, Harrah's®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Must be 21 or older to gamble (Must be 19 or older in Ontario). Must be 18 or older for pari-mutuel wagering in Florida, Indiana Louisiana and Pennsylvania. Must be 18 or older to participate in a poker wagering activity in Florida. Know When To Stop Before You Start®. CO, MS, NV or NC: Gambling Problem? Call 1-800-522-4700. CA, IL, NJ or PA: If you or someone you know has a gambling problem, crisis counseling, and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537). AZ: 1-800-NEXT-STEP. LA: 1-877-770-STOP. MO: 1-888-BETSOFF. IA: 1-800-BETSOFF. IN: 1-800-9WITHIT. FL: 888-ADMIT-IT. OH: For help, call the Ohio Problem Gambling Helpline at 1-800-589-9966 or visit the Ohio for Responsible Gambling website at www.org.ohio.gov. MD: Please play responsibly, for help visit mdgamblinghelp.org or call 1-800-GAMBLER. Ontario: PlaySmart 1-866-531-2600. ©2021, Caesars Entertainment. For more information, please visit. www.caesars.com/corporate.
View original content:https://www.prnewswire.com/news-releases/new-orleans-saints-and-caesars-entertainment-announce-partnership-stadium-rebranded-as-caesars-superdome-301341204.html
SOURCE Caesars Entertainment, Inc.