Camping World Starts Rollout of “Home on Wheels Improvement”
Camping World Holdings (NYSE: CWH) has announced the nationwide rollout of its Design, DIY and Renovation Centers, aimed at creating a "Home on Wheels Improvement" category for RV enthusiasts. Following a successful launch at seven locations earlier this year, the expansion will provide RVers access to tools, resources, and installation services. The centers will feature a range of products including kitchen and bath essentials, furniture, and appliances from top brands like kathy ireland® and Thomasville. Camping World plans to discontinue certain lower-margin product categories to focus on this new venture.
- Rollout of Design, DIY and Renovation Centers expected to improve product offerings and customer engagement.
- Successful initial launch at seven locations indicates potential for strong customer demand.
- Introduction of a new product category aims to capture a growing market segment.
- Phasing out of certain product categories raises concerns about potential revenue loss from those segments.
Camping World Holdings, Inc. (NYSE: CWH) (“Camping World” or the “Company”), America’s Recreation Dealer, today announced a nationwide rollout of Design, DIY and Renovation Centers. The Company will expand its offering to create a “Home on Wheels Improvement” department/category that allows every RVer in North America to access tools, resources and installation services to personalize their RV.
Marcus Lemonis, CEO and Chairman of Camping World commented, “We are continually advancing our product categories to grow and maximize value for our customers and their specific needs. We successfully launched Design, DIY and Renovation Centers at seven locations earlier this year and based on the results and positive customer feedback, we are thrilled to expand the concept through our nationwide network of locations.”
The Design, DIY and Renovation Centers will include bath, kitchen, flooring, furniture, mattresses, cabinets, countertops, lighting, bedding, appliances etc., along with a wide choice of SKUs from top brands such as kathy ireland®, Thomasville and Nautica, with which the Company has existing licensing agreements. The Company will be phasing out certain product categories that do not meet internal margin and inventory turnover standards to create space for what it believes will be a new high demand fast growing category.
About Camping World Holdings, Inc.
Camping World Holdings, Inc., headquartered in Lincolnshire, IL, (together with its subsidiaries) is America’s largest retailer of RVs and related products and services. Our vision is to build a long-term legacy business that makes RVing fun and easy, and our Camping World and Good Sam brands have been serving RV consumers since 1966. We strive to build long-term value for our customers, employees, and shareholders by combining a unique and comprehensive assortment of RV products and services with a national network of RV dealerships, service centers and customer support centers along with the industry’s most extensive online presence and a highly-trained and knowledgeable team of associates serving our customers, the RV lifestyle, and the communities in which we operate. We also believe that our Good Sam organization and family of programs and services uniquely enables us to connect with our customers as stewards of the RV enthusiast community and the RV lifestyle. With over 185 locations in 40 states, Camping World, and sister company Gander RV & Outdoors, have grown to become prime destinations for everything RV. For more information, visit www.CampingWorld.com.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 concerning Camping World and other matters. All statements other than statements of historical facts contained in this press release may be forward-looking statements. Statements about our business plans, demand for our products and design, DIY, and renovation centers, product selections, sales and margin expectations, inventory turns, our plans and our beliefs regarding our competitive position and prospects for the future, are forward-looking statements. In some cases, you can identify forward-looking statements by terms such as ‘‘may,’’ ‘‘will,’’ ‘‘should,’’ ‘‘expects,’’ ‘‘plans,’’ ‘‘anticipates,’’ ‘‘could,’’ ‘‘intends,’’ ‘‘targets,’’ ‘‘projects,’’ ‘‘contemplates,’’ ‘‘believes,’’ ‘‘estimates,’’ ‘‘predicts,’’ ‘‘potential’’ or ‘‘continue’’ or the negative of these terms or other similar expressions. The forward-looking statements in this press release are only predictions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. You should carefully consider the risks and uncertainties that affect our business, including those described in our filings with the Securities and Exchange Commission (“SEC”), including under the caption “Risk Factors” in our Annual Report on Form 10-K filed for the year ended December 31, 2020 with the SEC and our other reports filed with the SEC. These forward-looking statements speak only as of the date of this communication. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements, whether as a result of any new information, future events or otherwise. You are advised, however, to consult any further disclosures we make on related subjects in our public announcements and filings with the SEC.
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