Crimson Wine Group Takes Industry Leading Stance with Significant Glass Weight Reductions, Addressing the Top Contributor of Greenhouse Gas Emissions for the Wine Industry

Rhea-AI Summary

Crimson Wine Group (CWGL) commits to further reducing glass bottle weight for sustainability, aiming for Net Zero carbon emissions by 2050. Their initiative targets a 17% reduction in bottle weight since 2018, equivalent to removing 633,000 miles driven by gasoline powered cars annually. The company plans to reach an average bottle weight of 400 grams by 2028, 27% below the industry average, and introduces a new logo for bottles weighing 420 grams and below.

Positive

• Crimson Wine Group's commitment to sustainability and reducing its carbon footprint aligns with global environmental initiatives, positioning the company as a leader in the industry. The significant reduction in bottle weight and introduction of a new logo demonstrate their dedication to sustainability and provide a competitive advantage in the market.

Negative

• None.

The company targets additional glass weight reductions to lower their carbon footprint and introduces a distinctive new logo for bottles that reach the benchmark weight of 420 grams and below

NAPA, Calif., Nov. 15, 2023 /PRNewswire/ -- Crimson Wine Group (OTCQB: CWGL) has proudly announced its commitment to further reduce the glass bottle weight of its largest production wines. This initiative represents two-thirds of the company's total production and is a crucial step towards achieving its objective of reaching Net Zero carbon emissions by 2050 as a signatory of the United Nation Road to Zero and a Silver Member of International Wineries for Climate Action.

Crimson has made significant strides in sustainability by reducing their bottle weights since 2018, achieving a remarkable 17% reduction between 2018 and 2023, equivalent to removing 633,000 miles driven by gasoline powered cars every year. By reducing the weight of its bottles, Crimson aims to lower its environmental impact and contribute towards a more sustainable future. In addition, the company remains dedicated to sourcing a majority of its glass, including a high percentage of recycled cullets or glass fragments, from California as it works to further reduce its environmental impact. 

Crimson recognizes that reducing bottle weight is critically important in the effort to lower Greenhouse Gases. It not only diminishes the carbon emissions from glass production, but also reduces the transportation footprint. Lighter bottles require less raw materials, thus reducing the use of resources and energy in production. Moreover, lighter bottles also contribute to a lower transportation weight, resulting in reduced emissions from the bottling line all the way to the end consumer. With this commitment towards lowering their carbon footprint, Crimson aims to reach an average bottle weight of 400 grams by 2028, which is 27% below the current industry average of 550 grams. This underscores their dedication to sustainability and sets a compelling example for other companies in the industry to follow.

With this significant decrease, Crimson has introduced a distinctive new light-weight glass logo to be included on labels of wine bottles that meet the benchmark weight of 420 grams and below. With the collaboration of industry partners, retailers, and restaurants, Crimson Wine Group is offering free use of their logo for promotions that include wine bottles weighing 420 grams or less. This initiative aims to educate consumers about the significance of their glass choice in wine bottles, encouraging them to prioritize lighter weight options.

Jennifer Locke, CEO of Crimson Wine Group, emphasizes their commitment, saying, "As consumers become more aware of the impact their purchases have, it is important for businesses to take responsibility and make environmentally conscious choices. We recognize the inherent connection between climate change and the wine industry and we are steadfast in our pursuit to reduce our company's carbon footprint while also working alongside our industry partners to promote lower emissions. For too long, ultra-heavy bottles have been associated with luxury wines, creating a false perception that they are of higher quality. However, the truth is that the weight of a bottle has no bearing on the quality of wine. By prioritizing sustainability and actively seeking to reduce our carbon footprint, we hope to set an example for others in the industry to follow."

Crimson's most significant glass reduction will be achieved at their Pine Ridge Vineyards estate, based in Napa, CA. The estate has been actively reducing the glass weight for its highest production Chenin Blanc + Viognier White Blend by 24% since 2018. The latest bottle change for the 2023 vintage will significantly decrease the weight of the bottle, from 469 grams to a mere 404 grams. This ultra-lightweight bottle will be used for the largest wine produced within their portfolio and is expected to remove approximately 100 metric tons of carbon dioxide equivalent annually.

Pine Ridge Vineyards also recently launched its new Traveler's Series Cabernet Sauvignon that features a light bottle weight of 396 grams for its inaugural vintage. This makes it the lightest glass available domestically on the market, and certainly the lightest weight luxury priced wine at $40+, further solidifying Crimson Wine Group's commitment to lighter weight bottles.

Additionally, Crimson Wine Group has made significant progress lowering the glass weight for their second largest brand by volume, Seghesio Family Vineyards, based in Healdsburg, CA. The winery's Sonoma Zinfandel, the #1 Zinfandel sold in the U.S. above $20, has reduced its weight by 17% since the 2018 vintage, the equivalent of removing 90 metric tons of carbon dioxide.

"The progress that we've made to-date with the glass weight reduction is an extraordinary feat," says Nicolas Quillé, Master of Wine, Chief Winegrowing and Operations Officer. "Our goal is to push the boundaries further and reduce our footprint to 557 metric tons of carbon dioxide equivalent from 950 tons currently in just five years. To reach this figure, we will undoubtedly continue to look at innovation to get us there. By taking this proactive stance, we hope to inspire other companies in the wine industry to follow suit and prioritize sustainability."

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About Crimson Wine Group
Crimson Wine Group (OTCQB: CWGL) is the guardian of 1,000 acres of pristine vineyards for six iconic wineries in the finest winegrowing regions of California, Oregon and Washington. Established in 1991, Napa Valley-based Crimson Wine Group has assembled a portfolio of highly acclaimed producers, including Pine Ridge Vineyards (Napa, CA), Seghesio Family Vineyards (Healdsburg, CA), Chamisal Vineyards (San Luis Obispo, CA), Archery Summit (Willamette Valley, OR), Seven Hills Winery (Walla Walla, WA), and Double Canyon (Horse Heaven Hills, WA). All wines are sold Direct to Consumer and Wholesale distribution in the United States along with 30 export countries. Crimson Wine Group is a member of the International Wineries for Climate Action (IWCA) initiative, along with 30+ other global wineries, committed to achieving carbon neutrality by 2050. To learn more, please visit www.crimsonwinegroup.com.

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SOURCE Crimson Wine Group

FAQ

What is Crimson Wine Group's commitment to sustainability?

Crimson Wine Group (CWGL) is committed to further reducing glass bottle weight to lower their carbon footprint and achieve Net Zero carbon emissions by 2050.

What is the industry average for bottle weight, and what is Crimson Wine Group's target weight?

The current industry average for bottle weight is 550 grams, while Crimson Wine Group aims to reach an average bottle weight of 400 grams by 2028, which is 27% below the industry average.

What is the significance of the new logo introduced by Crimson Wine Group?

The new logo is designed for bottles that weigh 420 grams and below, signifying the company's commitment to sustainability and providing a visual identifier for environmentally friendly products.