CVS Pharmacy® introduces colleague-designed journals
CVS Pharmacy® has launched a new collection of journals featuring cover designs inspired by the mental health and wellness journeys of four CVS Health colleagues. The journals are part of the Caliber® Fashion Artist Series, available in over 6,700 CVS Pharmacy stores and on CVS.com. The project began with a company-wide call for art, resulting in more than 75 submissions. The four selected designs showcase original artwork celebrating personal and emotional growth.
Each hardcover journal, priced at $8.99, includes the artist's statement on the inside cover. The initiative aims to raise awareness of the impact of art and journaling on daily life, particularly appealing to Millennial and Gen Z consumers. The journals are available in spiral-bound or saddle-stitched binding, offering versatility and style for customers seeking tools for wellness and personal growth.
CVS Pharmacy® ha lanciato una nuova collezione di quaderni con copertine ispirate ai percorsi di salute mentale e benessere di quattro colleghi di CVS Health. I quaderni fanno parte della Caliber® Fashion Artist Series, disponibile in oltre 6.700 negozi CVS Pharmacy e su CVS.com. Il progetto è iniziato con una chiamata aperta per opere d'arte, che ha portato a più di 75 candidature. I quattro design selezionati mostrano opere originali che celebrano la crescita personale ed emotiva.
Ogni quaderno rigido, venduto al prezzo di $8.99, include la dichiarazione dell'artista all'interno della copertina. L'iniziativa mira a sensibilizzare sull'impatto dell'arte e dell'annotazione nella vita quotidiana, risultando particolarmente attraente per i consumatori della Generazione Y e Z. I quaderni sono disponibili con rilegatura a spirale o a punto metallico, offrendo versatilità e stile per i clienti in cerca di strumenti per il benessere e la crescita personale.
CVS Pharmacy® ha lanzado una nueva colección de diarios con diseños de portada inspirados en los viajes de salud mental y bienestar de cuatro colegas de CVS Health. Los diarios forman parte de la serie Caliber® Fashion Artist, disponible en más de 6,700 tiendas CVS Pharmacy y en CVS.com. El proyecto comenzó con una convocatoria de arte a nivel de empresa, que resultó en más de 75 presentaciones. Los cuatro diseños seleccionados muestran obras de arte originales que celebran el crecimiento personal y emocional.
Cada diario de tapa dura, con un precio de $8.99, incluye la declaración del artista en la contraportada. La iniciativa tiene como objetivo aumentar la conciencia sobre el impacto del arte y el diario en la vida diaria, siendo particularmente atractiva para los consumidores de la Generación Y y Z. Los diarios están disponibles en encuadernación espiral o cosido con hilo, ofreciendo versatilidad y estilo para los clientes que buscan herramientas para el bienestar y el crecimiento personal.
CVS Pharmacy®는 네 명의 CVS Health 동료의 정신 건강 및 웰니스 여정에서 영감을 받은 디자인의 새로운 일기장 컬렉션을 출시했습니다. 이 일기장은 Caliber® Fashion Artist Series의 일환으로, 6,700개 이상의 CVS Pharmacy 매장 및 CVS.com에서 구입할 수 있습니다. 이 프로젝트는 전사적인 아트 콜로 시작되어 75개 이상의 제출물이 접수되었습니다. 선택된 네 가지 디자인은 개인적이고 정서적인 성장을 기념하는 독창적인 예술 작품을 보여줍니다.
각 하드커버 일기장은 $8.99에 판매되며, 속표지에 아티스트의 설명이 포함되어 있습니다. 이 이니셔티브는 예술과 일기가 일상 생활에 미치는 영향을 알리는 것을 목표로 하며, 밀레니얼 및 Z세대 소비자에게 특히 매력적입니다. 일기장은 나선 바인딩 또는 봉제 바인딩으로 제공되어, 웰빙과 개인적 성장 도구를 찾는 고객에게 스타일과 다양성을 제공합니다.
CVS Pharmacy® a lancé une nouvelle collection de carnets avec des designs de couverture inspirés des parcours de santé mentale et de bien-être de quatre collègues de CVS Health. Les carnets font partie de la série Caliber® Fashion Artist, disponible dans plus de 6 700 magasins CVS Pharmacy et sur CVS.com. Le projet a commencé par un appel à l'art à l'échelle de l'entreprise, ce qui a abouti à plus de 75 soumissions. Les quatre designs sélectionnés présentent des œuvres originales célébrant la croissance personnelle et émotionnelle.
Chaque carnet rigide, au prix de $8.99, comprend la déclaration de l'artiste à l'intérieur de la couverture. L'initiative vise à sensibiliser à l'impact de l'art et du journaling dans la vie quotidienne, attirant particulièrement les consommateurs de la génération Y et Z. Les carnets sont disponibles en reliure spirale ou en couture, offrant polyvalence et style aux clients à la recherche d'outils pour le bien-être et la croissance personnelle.
CVS Pharmacy® hat eine neue Kollektion von Notizbüchern mit Cover-Designs eingeführt, die von den mentalen Gesundheits- und Wellnessreisen von vier CVS Health-Kollegen inspiriert sind. Die Notizbücher sind Teil der Caliber® Fashion Artist Series, die in über 6.700 CVS Pharmacy-Filialen und auf CVS.com erhältlich ist. Das Projekt begann mit einem unternehmensweiten Kunstaufruf, der zu mehr als 75 Einsendungen führte. Die vier ausgewählten Designs zeigen originale Kunstwerke, die das persönliche und emotionale Wachstum feiern.
Jedes Hardcover-Notizbuch kostet $8.99 und enthält die Erklärung des Künstlers auf der Innenseite des Covers. Die Initiative zielt darauf ab, das Bewusstsein für die Auswirkungen von Kunst und Tagebuchführung im täglichen Leben zu schärfen, was besonders bei den Millennial- und Gen Z-Konsumenten Anklang findet. Die Notizbücher sind entweder spiralförmig oder mit Klammerheftung erhältlich und bieten Vielseitigkeit und Stil für Kunden, die Werkzeugen für Gesundheit und persönliches Wachstum suchen.
- Introduction of new product line potentially increasing sales and brand visibility
- Engagement of employees in product design, potentially boosting morale and company culture
- Targeting growing market of Millennial and Gen Z consumers interested in wellness and self-expression
- Expansion of Caliber brand product offerings
- None.
Artwork represents artists' mental health and wellness journeys
This marks the first time CVS Pharmacy has showcased CVS Health colleagues' artwork on store brand products. The project began with a company-wide call for art, inviting colleagues to share original designs that celebrated their personal and emotional growth through visual art. The product line was created to raise awareness of the impact that art and journaling can have on one's daily life.
Of the more than 75 pieces submitted, four designs were selected by a panel of colleague judges and are featured in more than 6,700 CVS Pharmacy stores across the
Each hardcover journal features the artist's statement on the inside cover, setting the tone for notebook owners' own creative expression and personality to be added within.
"We're seeing that consumers, particularly those in the Millennial and Gen Z age groups, are using journals not only for school or work but as essential tools for their wellness and personal growth," said Mike Wier, Vice President, Store Brands, CVS Health. "We think these notebooks, featuring designs by our colleagues, will appeal to consumers' desire for self-expression and help cultivate habits like journaling, habit tracking and creative exploration."
The four selected colleague-artists are Ashley Briggs (
"Journaling has long been used to help people process their thoughts and emotions," said Deborah Fernandez-Turner, Deputy Chief Psychiatric Officer, CVS Health. "Studies have shown that journaling after a difficult life event or about emotional expression and processing can help to improve one's mood, anxiety and overall well-being."
The artist-designed journals are the latest addition to the CVS Pharmacy Caliber brand, which includes a wide range of school, work and stationery products including notebooks, binders, home office supplies, mailing supplies and kids' crafts.
The notebooks are available to purchase in stores and on CVS.com at the retail price of
For more information and to view the Caliber Fashion Artist Series Journals, visit the product pages below:
- Ashley Briggs: "My Peace" Journal
- Matthew Everett: "Late Blooming" Journal
- Makayla Huerta: "Aesthetes" Journal
- Diego Rios: "Life Harmony" Journal
About CVS Health
CVS Health® is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues — including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health — whether that's managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system — and their personal health care — by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day. Follow @CVSHealth on social media.
Media contact
Courtney Coelho
Courtney.Coelho@CVSHealth.com
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SOURCE CVS Health
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