Carvana’s New Campaign Highlights Convenience of its Online Car Buying Experience with Kristen Bell and Dax Shepard
Carvana (NYSE: CVNA) has launched a new marketing campaign featuring actors Kristen Bell and Dax Shepard to showcase its online car buying platform. The campaign, developed by Carvana's in-house creative team, demonstrates how the company's digital tools accommodate different car-shopping styles.
The new commercial portrays Bell and Shepard using distinct approaches to car shopping on Carvana's platform, ultimately selecting the same vehicle. This highlights the platform's versatility in serving various customer preferences, from quick decision-makers to thorough researchers.
The campaign will be distributed across digital and broadcast platforms nationwide in the coming weeks, emphasizing Carvana's commitment to providing transparent, user-friendly tools for online vehicle purchases.
Carvana (NYSE: CVNA) ha lanciato una nuova campagna di marketing con gli attori Kristen Bell e Dax Shepard per mettere in evidenza la sua piattaforma di acquisto auto online. La campagna, sviluppata dal team creativo interno di Carvana, dimostra come gli strumenti digitali dell'azienda si adattino a diversi stili di acquisto di auto.
Il nuovo spot mostra Bell e Shepard utilizzare approcci distinti per lo shopping di auto sulla piattaforma di Carvana, selezionando alla fine lo stesso veicolo. Questo mette in risalto la versatilità della piattaforma nel soddisfare le varie preferenze dei clienti, dai decisori rapidi ai ricercatori approfonditi.
La campagna sarà distribuita attraverso piattaforme digitali e broadcast in tutto il paese nelle prossime settimane, sottolineando l'impegno di Carvana nel fornire strumenti trasparenti e facili da usare per gli acquisti di veicoli online.
Carvana (NYSE: CVNA) ha lanzado una nueva campaña de marketing con los actores Kristen Bell y Dax Shepard para mostrar su plataforma de compra de automóviles en línea. La campaña, desarrollada por el equipo creativo interno de Carvana, demuestra cómo las herramientas digitales de la empresa se adaptan a diferentes estilos de compra de automóviles.
El nuevo comercial retrata a Bell y Shepard utilizando enfoques distintos para comprar un automóvil en la plataforma de Carvana, eligiendo al final el mismo vehículo. Esto resalta la versatilidad de la plataforma para atender diversas preferencias de los clientes, desde quienes toman decisiones rápidas hasta quienes investigan a fondo.
La campaña se distribuirá a través de plataformas digitales y de transmisión en todo el país en las próximas semanas, enfatizando el compromiso de Carvana de proporcionar herramientas transparentes y amigables para la compra de vehículos en línea.
카바나 (NYSE: CVNA)는 온라인 자동차 구매 플랫폼을 홍보하기 위해 배우 크리스틴 벨과 댁스 셰퍼드가 출연하는 새로운 마케팅 캠페인을 시작했습니다. 카바나의 내부 크리에이티브 팀이 개발한 이 캠페인은 회사의 디지털 도구가 다양한 자동차 쇼핑 스타일에 어떻게 적응하는지를 보여줍니다.
새로운 광고에서는 벨과 셰퍼드가 카바나 플랫폼에서 자동차 쇼핑에 대해 서로 다른 접근 방식을 사용하며 결국 같은 차량을 선택하게 됩니다. 이는 빠른 결정자부터 철저한 연구자에 이르기까지 다양한 고객 선호를 충족시키는 플랫폼의 다재다능함을 강조합니다.
이번 캠페인은 향후 몇 주 동안 전역의 디지털 및 방송 플랫폼을 통해 배포되며, 온라인 차량 구매를 위한 투명하고 사용자 친화적인 도구를 제공하려는 카바나의 노력을 강조합니다.
Carvana (NYSE: CVNA) a lancé une nouvelle campagne marketing avec les acteurs Kristen Bell et Dax Shepard pour mettre en avant sa plateforme d'achat de voitures en ligne. La campagne, développée par l'équipe créative interne de Carvana, démontre comment les outils numériques de l'entreprise s'adaptent à différents styles de shopping automobile.
Le nouveau spot commercial montre Bell et Shepard utilisant des approches distinctes lors de leurs achats de voitures sur la plateforme Carvana, finissant par choisir le même véhicule. Cela souligne la polyvalence de la plateforme pour servir diverses préférences des clients, des décideurs rapides aux chercheurs minutieux.
La campagne sera diffusée sur des plateformes numériques et de diffusion à l'échelle nationale dans les semaines à venir, soulignant l'engagement de Carvana à fournir des outils transparents et conviviaux pour les achats de véhicules en ligne.
Carvana (NYSE: CVNA) hat eine neue Marketingkampagne mit den Schauspielern Kristen Bell und Dax Shepard gestartet, um seine Online-Autokaufplattform vorzustellen. Die von Carvanas interner Kreativabteilung entwickelte Kampagne zeigt, wie die digitalen Werkzeuge des Unternehmens verschiedene Autokaufstile unterstützen.
Der neue Werbespot zeigt Bell und Shepard, die unterschiedliche Ansätze beim Autokauf auf Carvanas Plattform verwenden und letztendlich dasselbe Fahrzeug auswählen. Dies hebt die Vielseitigkeit der Plattform hervor, die verschiedene Kundenpräferenzen vom schnellen Entscheider bis hin zum gründlichen Forscher bedient.
Die Kampagne wird in den kommenden Wochen über digitale und Rundfunkplattformen im ganzen Land verteilt, und betont Carvanas Engagement, transparente und benutzerfreundliche Werkzeuge für den Online-Automobilkauf anzubieten.
- Strategic marketing partnership with high-profile celebrities to enhance brand visibility
- Nationwide multi-channel campaign deployment across digital and broadcast platforms
- None.
Insights
This marketing campaign, while featuring high-profile celebrities Kristen Bell and Dax Shepard, represents a routine marketing initiative without material financial impact on Carvana's operations or stock performance. The campaign follows typical industry practices for automotive retail marketing, focusing on brand awareness and user experience rather than introducing new revenue streams or business model changes.
The timing aligns with the traditional automotive industry's Q1 marketing push, when consumers typically begin their car-shopping journey after the holiday season. While celebrity endorsements can boost brand visibility, the ROI on such campaigns typically takes months to materialize in measurable business metrics.
From a competitive standpoint, this campaign maintains Carvana's market presence but doesn't introduce any innovative features or services that would significantly differentiate it from competitors or impact investor valuations. The focus on the existing platform's convenience is a continuation of Carvana's established marketing strategy rather than a pivotal business development.
With Their Signature Humor, Dax and Kristen Showcase How Carvana Makes it Easy for Every Shopper to Find Their Perfect Ride
Kristen Bell and Dax Shepard Star in Carvana's Newest Campaign (Photo: Business Wire)
“Kristen and Dax’s comedic chemistry captures what makes Carvana unique: a stress-free car-buying experience tailored to everyone’s style,” said Ryan Keeton, Carvana’s co-founder and Chief Brand Officer. “Whether you’re quick to decide like Kristen or a meticulous researcher like Dax, Carvana’s tools empower all of our customers to confidently find the right car, their way.”
Developed by Carvana's in-house creative team, the campaign showcases Bell and Shepard's trademark humor as they browse Carvana’s expansive inventory with their own distinct approach. In a comedic twist, both independently choose the same vehicle, proving that great minds really do think alike and demonstrating the ease of finding the perfect vehicle match with Carvana.
This campaign will reach audiences nationwide across digital and broadcast platforms in the coming weeks. By offering best-in-class digital tools and transparency in every step, Carvana ensures that customers can make informed decisions on their own terms and confidently purchase their next vehicle online with ease.
About Carvana
Carvana’s mission is to change the way people buy and sell cars. Since launching in 2013, Carvana has revolutionized automotive retail and delighted millions of customers with an offering that is fun, fast, and fair. With Carvana, customers can find a car, get financing, trade-in, and complete a purchase entirely online with the convenience of delivery or local pick-up as soon as the same day. Carvana’s unique offering is powered by its passionate team, differentiated national infrastructure, and purpose-built technology.
For more information, please visit www.carvana.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250121479071/en/
MEDIA CONTACT:
Carvana Communications
press@carvana.com
Source: Carvana
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